Brandify Blog

The Latest Local Search News, Trends, and Insights

5 min read

Webinar Recap: 3 Ways to Boost Your Local Marketing Strategy this Holiday Season

By Mila Hose on Nov 22, 2016 12:28:36 PM

With Black Friday upon us and the holiday season officially in full swing, enterprise marketers are running out of time to get their local marketing strategies on track to capitalize on this..

Tags: Local Pages, Holiday Marketing, SEO

4 min read

Google Enhances UX with Mobile-First Indexing

By Mila Hose on Nov 16, 2016 11:53:54 AM

On November 4th, Google announced that it will be introducing mobile-first indexing in place of desktop-first indexing. This will greatly enhance the mobile user experience, as mobile users expect

Tags: Google, SEO

2 min read

Google Map Maker Shutting Down, Local Guides Taking its Place

By Mila Hose on Nov 14, 2016 8:35:37 AM

Google announced this week that its Map Maker tool will be retired in March 2017. Map Maker, which was released in 2008, has served as a crowdsourced tool for updating listings data on Google Maps..

Tags: Google Maps, SEO

3 min read

Boosting Your Holiday Marketing Strategy: Strategies For Bridging Online to Offline

By Mila Hose on Nov 4, 2016 10:57:47 AM

Today’s customers operate across many different channels, switching between devices and making split-second decisions based on relevant, timely and personal content. Previously, we have covered..

Tags: Local Advertising, Holiday Marketing, SEO

1 min read

Brand Battles in Depth: Looking at Starbucks vs. Dunkin’ Donuts

By Damian Rollison on Oct 24, 2016 9:40:41 AM

In the most recent Brand Battle published by Street Fight, Brandify pitted two national brands against each other to measure the effectiveness of their online presence. In this Brand Battle..

Tags: Local Marketing, SEO

4 min read

Can Apple Maps Catch Up to Google Maps with iOS 10?

By Mila Hose on Oct 19, 2016 11:27:06 AM

When Apple Maps launched back in September, 2012 with the release of iOS 6, it was considered inferior to Google Maps by many users. Over the following years, Apple Maps has struggled to catch up..

Tags: Apple, Google Maps, SEO
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