The Latest Local Search News, Trends, and Insights
5 min read
By Mila Hose on Nov 22, 2016 12:28:36 PM
With Black Friday upon us and the holiday season officially in full swing, enterprise marketers are running out of time to get their local marketing strategies on track to capitalize on this year’s..
4 min read
By Mila Hose on Nov 16, 2016 11:53:54 AM
On November 4th, Google announced that it will be introducing mobile-first indexing in place of desktop-first indexing. This will greatly enhance the mobile user experience, as mobile users expect ..
2 min read
By Mila Hose on Nov 14, 2016 8:35:37 AM
Google announced this week that its Map Maker tool will be retired in March 2017. Map Maker, which was released in 2008, has served as a crowdsourced tool for updating listings data on Google Maps..
3 min read
By Mila Hose on Nov 4, 2016 10:57:47 AM
Today’s customers operate across many different channels, switching between devices and making split-second decisions based on relevant, timely and personal content. Previously, we have covered how ..
1 min read
By Damian Rollison on Oct 24, 2016 9:40:41 AM
In the most recent Brand Battle published by Street Fight, Brandify pitted two national brands against each other to measure the effectiveness of their online presence. In this Brand Battle analysis,..
4 min read
By Mila Hose on Oct 19, 2016 11:27:06 AM
When Apple Maps launched back in September, 2012 with the release of iOS 6, it was considered inferior to Google Maps by many users. Over the following years, Apple Maps has struggled to catch up to..