Local Pages

Enterprise Local Landing Pages for SEO

 Build landing pages for every location that boost your brand's visibility and convert online visitors to in-store customers by leveraging our powerful content management system and optimization tools.

72%

of brand engagement

happens on local pages

- Ad News

55%

of companies increase leads when increasing landing pages

- Impact 

66%

of content impressions

happen on local pages

- Rocket Data 

Create A Content-Rich Network of Store Pages for Local SEO

Launch location-specific micro-pages at scale.

Brandify location pages provide contextually relevant information for consumers and search engines alike. We use Schema markup to ensure Google indexes important local content. We integrate first-party reviews and help you capture new prospects. Our SEO experts are with you every step of the way to ensure optimal performance.

Store Pages for Local SEO

Create A Content-Rich Network of Store Pages for Local SEO

Launch location-specific micro-pages at scale.

Brandify location pages provide contextually relevant information for consumers and search engines alike. We use Schema markup to ensure Google indexes important local content. We integrate first-party reviews and help you capture new prospects. Our SEO experts are with you every step of the way to ensure optimal performance.

Mobile-First Design for an Unmatched Experience

Marry design and technology to convert potential buyers.

Mobile users who search for local products and services have an unmatched purchase intent. Our pages are designed to win attention on mobile, with responsiveness, speed and keyword relevance as our top performance criteria. Integrate tools like ride-sharing, waitlists or appointment setting to ensure offline conversions.

Mobile-First Design

Mobile-First Design for an Unmatched Experience

Marry design and technology to convert potential buyers.

Mobile users who search for local products and services have an unmatched purchase intent. Our pages are designed to win attention on mobile, with responsiveness, speed and keyword relevance as our top performance criteria. Integrate tools like ride-sharing, waitlists or appointment setting to ensure offline conversions.

One Database - Unlimited Opportunities

Organize and publish location data and content seamlessly.

Update local Pages with unique content, from local events to lead forms. We make it easy to distribute, schedule, edit, and update location information, all while ensuring proper SEO best practices.

Organize and publish location data and content seamlessly

One Database - Unlimited Opportunities

Organize and publish location data and content seamlessly.

Update local Pages with unique content, from local events to lead forms. We make it easy to distribute, schedule, edit, and update location information, all while ensuring proper SEO best practices.

Appointment Booking Made Simple

Bring convenience to customers and productivity to staff.

Effortless online booking workflows with automatic reminders help drive more appointments, reduce no-shows and give modern consumers the experience they expect 24/7. Manage staff, resources, and services all in one intuitive interface with multi-language support in any time zone. Customizable user interfaces create a seamless experience across websites, CMS, social pages, and more.

 

Appointment Booking Made Simple

Appointment Booking Made Simple

Bring convenience to customers and productivity to staff.

Effortless online booking workflows with automatic reminders help drive more appointments, reduce no-shows and give modern consumers the experience they expect 24/7. Manage staff, resources, and services all in one intuitive interface with multi-language support in any time zone. Customizable user interfaces create a seamless experience across websites, CMS, social pages, and more.

 

Locator Features

Mobile Responsive

Mobile Responsive

Deliver the best user experience, putting mobile usability and design first and enhancing usability with AMP pages, no matter the device.

Rich Snippets

Rich Snippets

Capitalize on real estate within organic search results by ensuring proper local page markup in structured data, boosting click through rates.

Review Builder

Review Builder

Incorporate native reviews on your local pages to drive SEO, build customer trust and increase your search rank for every location.

Lead Generation

Lead Generation

Get your pages working for you.  Generate leads by integrating contact request forms, appointment scheduling and more.

Rideshare Integration

Rideshare Integration

Leverage Brandify partners such as Uber and Lyft to make it easy for customers to reach your store with services they regularly use.

Waitlist Integration

Waitlist Integration

Secure foot traffic to your locations by easily allowing consumers to be part of a waitlist, using DineTine bookings.

Locator Integration

Locator Integration

Connect local pages to your store locator for optimal SEO juice, and manage content and location data seamlessly using one database.

Social Media Feed

Social Media Feed

Unique Local Social profiles provide strong SEO signals. Integrate localized social profiles like Facebook, Foursquare, Yelp and more.

Secure CNAME

Secure CNAME

Secure any content served through our network with an SSL certificate and CNAME record with an alias for a domain of your choosing.

Local Events

Local Events

Promote your brand-hosted social events locally and at scale with proper citation-building to expose your event with high relevance.

Coupons and Offers

Coupons & Offers

Add location-specific offers, deals, and promotions to your locator and connect with local consumers. We support text offers, images and videos.

Appointment Booking

Online Scheduling

Give modern customers the experience and convenience they expect 24/7, with automatic reminders proven to help reduce no-shows.

Inventory

Product Inventory

Steer online shoppers to nearby in-stock products to close the sales loop. Load your product inventory by location for in-stock product searching.

Photo Gallery

Photo Gallery

Make a lasting impression with a perfectly-timed carousel or automated gallery slider that displays localized photos of your store, staff, and products.

Satellite & Street Views

Satellite Views

Give customers an interactive experience with maps. Capture 3D buildings, terrain, zoom into businesses, and get a 360 perspective.

Nearby Locations

Nearby Locations

Make it easy for customers already on your page to get a list of locations based on proximity or specific location and increase conversions.

Save My Location

Save My Location

Simplify your customers experience by giving them the option to 'save' a location for when returning, just pick up where they left off.

MAP

Google Map Tiles

Brandify exclusively offers Google map tiles to give you features like Autocomplete, Street View, custom styling, branded icons, and more.

Visability

ADA Compliance

Brandify's pages are built based on ADA compliance and regulations. We ensure pages are accessible to users utilizing assistive reading tools.

WCAG Compliance

WCAG Compliance

Make your local pages useful to all customers with Brandify following the guidelines to improve accessibility for people of all abilities.

Ongoing Support

Ongoing Support

Whether it's design or strategy, Brandify works with you at every step to deliver an unrivaled experience to you and your customers.

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Case study-Local Pages-DSG-Retailer

Find out how to integrate online and offline commerce into a seamless customer experience, and optimize for conversion of organic traffic. 

DOWNLOAD CASE STUDY

Native-Reviews

Learn the benefits of having optimized local landing pages and how to optimize them to boost your online visibility and search ranking.

Read More

Case study-Pages-Echo-Retailer

See how ECHO revved up engagement with consumers through optimized local pages and utilizing Brandify's content management system.

Download Case Study

From Our Clients

Jason Watson, Digital Marketing Analyst | Dollar Tree Stores 

"We leverage Local Pages and a Store Locator with Brandify… we are constantly seeing growth from an SEO perspective… we have seen such a great influx of traffic coming from those pages."

Frequently Asked Questions

Local pages are stand-alone web pages dedicated to providing localized content and information about businesses. Local landing pages are a great way to capture organic search traffic as well as great relevant pages to build PPC around.

The most critical elements of local pages include proper NAP schema markup. Load time, keyword relevance from location to product/service offering. Proper city, state in landing page title.

There are many instances where a potential customer’s first interaction with a brand comes through organic and paid search. As such, landing pages are a vital touch-point, serving as an initial brand interaction, an avenue to nurture leads with compelling content or an opportunity to generate qualified leads through form fills.

One of the best ways to get your site to rank higher when people search locally and on mobile devices is to have lots of local content. Creating landing pages that feature very localized, down to the neighborhood perhaps, content is a great way to start building the local content and link necessary to have your pages move up in the search index for local search.

Local landing pages carry more authority for both implicit and explicit local searches. Implicit searches are something like “Chinese Food” from someone who lives in Philadelphia, versus an explicit search, such as “nail salon in Jacksonville, FL.”

Whether or not the searcher provides a geo-modifier, Google will try to make a local connection so they can show relevant search results, such as their local three-pack, which displays the names and contact information of the top three local search results.

A local landing page can also provide a platform to publish content about your local area and can serve to attract links from locally-relevant sources and generate traffic.

Depending on your landing page, you might publish…

Customized menus
Specials or events at different locations
Highlight specific staff members
Display specific reviews for areas
Lists of local interest, such as local events

Yes, it is important for brick and mortar businesses with multiple locations to have a local landing page for each specific location.

Local-service businesses might also consider a local landing page for each location they serve. For example, an HVAC company serving northeast Florida and southeast Georgia should have a landing page for each area.

In 2019, Google switched to a mobile-first indexing system. This means Google now looks at how your site performs on mobile devices before it looks at the desktop version.

It is critical that your local landing page is clean and easy to navigate on both mobile and desktop devices because more than 60% of all Google searches are mobile devices, which means your pages need to load fast to be competitive.

For some businesses, this may be simple: if you have two locations in two separate cities, you might just create two pages targeting those city names.

However, if you have a dozen locations or a wide service area, things can get tricky.

Which customers should you be targeting? Do local residents use the name of the city or the county? Is there a neighborhood name or shortened version (think SoHo) that is used by locals?

The answers to these questions lie in the data. Look into your analytics and make a call based on the demographics of your site’s visitors.

Native or first-party reviews are positioned on local pages in order to take advantage of various SEO and schema markup benefits as well as provide a place for consumers to give feedback on the brand or product. These reviews are also aggregated within the Brandify platform in order to perform a holistic analysis or consumer sentiment across first and third-party sources.

Yes, scheduling and appointment booking is managed through Brandify in partnership with Mono Solutions.

Yes, Based on existing product data and workflows, Brandify will display product information inventory including price, photos, title, description, local availability and any other relevant product information on local landing pages. Display logic can be introduced in order to surface products based on geography, weather conditions, popularity and other product attributes.

Yes, local pages are built based on ADA compliance and regulations. Utilizing multiple testing tools we ensure the pages are accessible to users utilizing screen readers or other assistive tools.

Yes, Brandify maintains WCAG 2.1 AA compliance for all web properties we manage.

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