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6 min read

Monday Memo: Google Adds “Latino-Owned” to GMB Identity Attributes

By Damian Rollison on Sep 20, 2021 7:58:58 AM

In this week’s update, learn about Google’s new “Latino-owned” attribute; key takeaways from LocalU Advanced; the fundamentals of E-A-T; expanded business profiles on Twitter and WhatsApp; image..

Tags: Monday Memo

5 min read

Monday Memo: New Study Shows 94% of Consumers Use Online Business Directories

By Damian Rollison on Sep 13, 2021 7:16:55 AM

In this week’s update, learn about a new report on consumer usage of business listings; the demise of GMB site managers; Facebook’s new verification guidelines; how to win the “page speed race”;..

Tags: Monday Memo

6 min read

Monday Memo: The Page Experience Update Has Fully Rolled Out

By Damian Rollison on Sep 6, 2021 7:43:45 AM

In this week’s update, learn about the full rollout of the Page Experience update; Facebook’s tools for personalized experiences; how Google and Yelp fight fake reviews; a spike in GMB cleanup..

Tags: Monday Memo

6 min read

Monday Memo: Apple Maps Rolling Out Ratings in the U.S.

By Damian Rollison on Aug 30, 2021 3:31:04 AM

In this week’s update, learn about Apple Maps ratings in the U.S.; Facebook’s widely-viewed content report; recent GMB changes, including the sunsetting of site managers; a successful defamation..

Tags: Monday Memo

6 min read

Monday Memo: A New Guide to Local Justifications

By Damian Rollison on Aug 23, 2021 6:45:09 AM

In this week’s update, learn about a new guide to local justifications; a spike in Maps alerts for GMB owners; tactics for scoring well on Core Web Vitals standards; SnapChat’s local strategy;..

Tags: Monday Memo

6 min read

Monday Memo: Marketers Respond to the Delta Variant’s Impact on Consumer Behavior

By Damian Rollison on Aug 16, 2021 5:41:13 AM

This week, learn about the response of marketers to consumers’ Delta concerns; Google’s callout of “reviews from independent sites”; an “updated today” justification in local packs; a deep dive..

Tags: Monday Memo
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