Brandify Blog

The Latest Local Search News, Trends, and Insights

3 min read

3 Ways Maps Technologies Are Getting Smarter

By Amber Kazalbash on Sep 6, 2017 9:05:00 AM

In the era of “near me” and “micro moments,” immediacy and context were what customers demanded of brands. But customers are getting smarter, and they now also require smarter ways of navigation..

Tags: Apple, Claiming Locations, Google Maps, Artificial Intelligence

2 min read

Google Map Maker Shutting Down, Local Guides Taking its Place

By Mila Hose on Nov 14, 2016 8:35:37 AM

Google announced this week that its Map Maker tool will be retired in March 2017. Map Maker, which was released in 2008, has served as a crowdsourced tool for updating listings data on Google Maps..

Tags: Google Maps, SEO

4 min read

Can Apple Maps Catch Up to Google Maps with iOS 10?

By Mila Hose on Oct 19, 2016 11:27:06 AM

When Apple Maps launched back in September, 2012 with the release of iOS 6, it was considered inferior to Google Maps by many users. Over the following years, Apple Maps has struggled to catch up..

Tags: Apple, Google Maps, SEO

3 min read

Google and Apple Focus on Location for Next Gen User Tech

By Mila Hose on Jun 16, 2016 9:51:29 AM

Within the past month, Google and Apple have both hosted annual events to announce upgrades to existing products and showcase some exciting next generation technologies. These technological..

Tags: Apple, Google Maps

4 min read

Google Maps vs Apple Maps: Is Your Brand Providing Valuable Local Data?

By Amber Kazalbash on Jan 21, 2016 9:00:00 AM

One of the most consistent digital marketing trends today is the growth of large search engines and mobile providers finding ways to garner the attention and loyalty of connected customers. With..

Tags: Apple, Google Maps

3 min read

What does the New Google Plus Rollout Mean for Your Brand?

By Amber Kazalbash on Dec 1, 2015 12:29:30 PM

Google Plus is not dead after all. Marketers were taken aback when Google rolled out a more refreshed and simplified version Google Plus late last month. Now that the dust has settled on the..

Tags: Google Maps
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