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Google Analytics

Brandify Data Shows Major Spike in Google Search Counts

A few weeks ago, Google added the following notice to the help documentation for GMB Insights: “We’ve recently expanded our approach to how we capture...

Top 10 Local Marketing Tips for the Holidays

The holidays are quickly approaching. Is your brand ready for the upcoming surge in online traffic and in-store visits? Here are 10 local marketing ti...

Google

Google News Roundup: Search Terms, Beacons, Anonymous Reviews

If you find it hard to keep up with new releases and feature changes in Google’s suite of local products, you shouldn’t feel bad. The pace of these up...

Google

Google Adds “Located Within” to User-Suggested Edits

Managing Linked Listings Has Been Tricky In The Past Google hasn’t been especially transparent in the past about managing the relationships between bu...

Google

Google Tests Future Store Openings

For many brands, store openings involve a complex and costly investment of energy and resources. Multiple departments must collaborate on activities l...

Google My Business Google API

Google My Business Launches API Updates: Verification, Chain Membership, and More

Google’s been on a roll this year with updates to the Google My Business (GMB) API. In April, the company announced the version 4.1 update, which cont...

Local Marketing

The Usability Gap: Designing the Right Products for SMBs

  Creating a perfect location marketing strategy is not one size fits all when it comes to the 28 million small businesses in the United States.The va...

Mobile Local SEO

Optimizing for Mobile Search: New Tips and Old Tricks

At its core, mobile optimization has not changed. Traditional, or "old tricks," are still applied and it builds the foundation of increasing your sear...

Google Local SEO

Google’s Pragmatic Approach to the Truth, and Its Pitfalls

Google and many other big platforms are at a time when they are faced with deceiving information inundating the online world. It presents a question, ...

Local SEO Local Listings Local Marketing

What Does It Mean to Practice Local SEO Ethically?

Today, most businesses receive an average of 24 calls per month from marketers trying to sell them something. With such a massive number of solicitati...