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Google

Google I/O Had a Lot to Say about Local Search; Here's a Recap

Within the first two minutes of Sundar Pichai’s keynote at Google I/O, he was already talking about local. “Every year at I/O,” Pichai said, “we learn...

Google My Business

Google Releases Statement on Paid Listings

You may have heard about the survey Google sent last week to small business owners, asking for their feedback about a range of paid features that coul...

Google Maps Google My Business E-Books Local Search

Announcing the Brandify Guide to Google Optimization for Hotels

If you're a hotel owner, a marketer who works with hotel clients, or even just a frequent traveler, you'll no doubt have noticed that Google has made ...

Google API

Google My Business API v4.4 Released

Today, Google announced the release of version 4.4 of the Google My Business API. This release marks the ninth major update to the API since its launc...

Local Advertising

Localized Ad Targeting: Reaching Customers Where It Counts

Brands spend millions on advertising, and those dollars are shifting more and more to digital channels. In fact, 2019 is projected to be the first yea...

Google Voice Search

Google Assistant Now Supports Restaurant Booking in 43 States

Scott Huffman, VP of Engineering for Google Assistant, announced today that in 43 U.S. states, Pixel phone users can now book tables at restaurants us...

AI Conference recap

Where AI Meets Local: Tackling Consumer Engagement at Scale

smx recap

Four Takeaways from SMX West 2019

Last week the SMX West conference took place in San Jose. I was both a presenter and an attendee, and I thought I’d take a moment to share some of my ...

Local Marketing Digital Economy

Local Optimization in the New Digital Ecosystem

The start of a new year is a good time to take a breath, reassess the recent past, and make plans for the future. That’s especially pertinent after a ...

Google location based marketing

3 Local Marketing Predictions for 2019

Before we dive into what trends we think will be essential to focus on in 2019, it’s important to recap what happened in 2018.

Google My Business

Google My Business API v4.3 new features

Google Releases GMB API v4.3 Marking the third major update this year, Google is releasing version 4.3 of the Google My Business (GMB) API to the publ...

Google Analytics

Brandify Data Shows Major Spike in Google Search Counts

A few weeks ago, Google added the following notice to the help documentation for GMB Insights: “We’ve recently expanded our approach to how we capture...

Top 10 Local Marketing Tips for the Holidays

The holidays are quickly approaching. Is your brand ready for the upcoming surge in online traffic and in-store visits? Here are 10 local marketing ti...

Google

Google News Roundup: Search Terms, Beacons, Anonymous Reviews

If you find it hard to keep up with new releases and feature changes in Google’s suite of local products, you shouldn’t feel bad. The pace of these up...

Google

Google Adds “Located Within” to User-Suggested Edits

Managing Linked Listings Has Been Tricky In The Past Google hasn’t been especially transparent in the past about managing the relationships between bu...

Google

Google Tests Future Store Openings

For many brands, store openings involve a complex and costly investment of energy and resources. Multiple departments must collaborate on activities l...

Google My Business Google API

Google My Business Launches API Updates: Verification, Chain Membership, and More

Google’s been on a roll this year with updates to the Google My Business (GMB) API. In April, the company announced the version 4.1 update, which cont...

Local Marketing

The Usability Gap: Designing the Right Products for SMBs

  Creating a perfect location marketing strategy is not one size fits all when it comes to the 28 million small businesses in the United States.The va...

Local SEO Mobile

Optimizing for Mobile Search: New Tips and Old Tricks

At its core, mobile optimization has not changed. Traditional, or "old tricks," are still applied and it builds the foundation of increasing your sear...

Google Local SEO

Google’s Pragmatic Approach to the Truth, and Its Pitfalls

Google and many other big platforms are at a time when they are faced with deceiving information inundating the online world. It presents a question, ...

Local Marketing Local SEO Local Listings

What Does It Mean to Practice Local SEO Ethically?

Today, most businesses receive an average of 24 calls per month from marketers trying to sell them something. With such a massive number of solicitati...

Local SEO Voice Search Artificial Intelligence

New AIs Offer Surprisingly Traditional Results for Local

As local SEOs continue to make predictions for changes to local search in 2017, a prevailing theme has been the idea of a single answer to search resu...

Social Media Uber Machine Learning

Snapchat, Uber, and the Implications of Machine Learning

Machine learning is becoming more and more pervasive in digital technology, and its effect on the local search industry is already apparent. Snapchat’...

Local Marketing Local SEO

Brand Battles in Depth: Looking at Starbucks vs. Dunkin’ Donuts

In the most recent Brand Battle published by Street Fight, Brandify pitted two national brands against each other to measure the effectiveness of thei...

Google My Business

The Google My Business API Takes Another Step Forward

The release of version 3.1 of the Google My Business API is another example of Google’s focus on local and its attempt to give brands the ability to m...

Local Marketing Mobile

The New Proximity: A Second Phase in Mobile Brings Here and Now to Life

While it is important for marketers to stay focused on a consistent and coherent strategy, one based on principles and tools that won’t be shaken with...

Weighing the Local Promise of Bots and Conversational Commerce

We're in the midst of a time when it's hard to tell the difference between hype and technological breakthrough. 

Local SEO

Understanding the Local Search Marketing Funnel

The traditional marketing funnel depicts the sequence of stages the eventually convert a customer. There are pieces within this funnel that point back...

Google Finally Reveals How to Improve Your Local Ranking

Mike Blumenthal noted last week that Google has updated its help page significant to break down specific guidelines to help local businesses show up o...

Local SEO

The Changing Role of Local Search Ranking

Ranking isn't what it used to be. With growing levels of consumers searching through mobile devices, local intent has been integrated into search resu...

Internet of Things

Why Does the IoT Need a Chief Location Officer?

Gartner predicts that by 2020. there will be nearly 26 billion Internet of Things (IoT) devices. And while there may not be an obvious correlation, Io...

Google My Business

The Google My Business API is changing the Local Ecosystem

The new Google My Business API has made it easier for listings providers (brands or partnering agencies) to update information more seamlessly and eff...

Is Uber Paving the Way Toward Verified Consumer Reviews?

Consumer reviews are a hot topic within the local marketing arena. This week, Uber released that it has been running a driver behavior tracking progra...

Facebook

Facebook's Long-Term Focus on Local

It seems like every time Facebook makes a change related to Local, the industry sees it as the social network's last step in becoming the local search...

Local Marketing

Why Location Management Matters in the Age of Mobile and Social

Location management isn't a term you normally hear when you think of optimizing and boosting your local properties. Back in the haydays of digital pre...

Retail

Targeting Consumers on the Holiday Path to Purchase

  With less than a week left until Black Friday, the rush of the Holiday season is upon us. The National Retail Federation projects $630.5 billion in ...