Brandify's The Weekly Update Brandify's The Weekly Update

Brandify's weekly update on all things local search. Take a moment to learn about recent happenings in the space in order to prepare for the week ahead. Links to all articles available in the Brandify Monday Memo at

  • In this week’s update, learn about Yelp’s new Waitlist tools; Facebook’s new map; the impact of Core Web Vitals; a possible local ranking update; the source of “applicable services” in Google reviews; and three posts on GMB features that convert.

  • In this week’s update, learn about Google’s report on fake and fraudulent local content; a new ranking opportunity for hotels; lead form extensions in Google Ads; Google’s new event series; two new guides to local SEO; and several more Google-related updates.

  • This week, learn about the launch of GMB messaging for desktop; why E-A-T is important for local SEO; years in business in the local pack; Google’s rollout of passage ranking; SEO tips and tricks for images; and using keyword research across the enterprise.

  • In this week’s update, learn about Google’s plans for migrating Insights to Search and Maps; ratings in Google review summaries; Yelp menus in Apple Maps; Google’s enforcement of price accuracy in Merchant Center; new guidelines for co-working spaces; and GMB listings for appointment-only businesses.

  • This week, learn about Google Maps search trends in January; new device-specific GMB Insights; a one-year study of Local Finder rankings; split-screen Street View on Android; Google’s cookie replacement; and a guide to local SEO keyword research.

  • In this week’s update, learn about the removal of the 7-day publication window for Google Posts; new interfaces for review flagging and photo insights in GMB; changes in Google review summaries; why GMB listings get suspended; and Google’s threatened shutdown in Australia.

  • In this week’s update, learn about Yelp’s new health and safety confidence features; local SEO predictions for 2021; SEO tips for 2021 from a Moz expert; DuckDuckGo’s new search milestone; TikTok outpacing Facebook; and Local Guides settings moving out of Google Maps.

  • In this week’s update, learn about new performance metrics in Google My Business; a new health and safety overlay for local businesses; the introduction of subtopic ranking; dynamic tabs in GMB listings; third-party booking services for attorneys; and anomalies with GMB Insights data.

  • Happy New Year! In this week’s update, what to do if Google gets your listing info wrong; the value of Google Maps followers; new service features in local results; the definition of GMB categories; an antitrust action targeting AMP; and a boost in holiday sales according to MasterCard.

  • In our last update for 2020, learn about the latest GMB API update; a new location service from Amazon; the impact of “People Also Ask” on brand reputation; notes from a former Google quality analyst; listings for mobile food trucks; and the characteristics of top-performing grocery stores. 

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