Brandify's weekly update on all things local search. Take a moment to learn about recent happenings in the space in order to prepare for the week ahead. Links to all articles available in the Brandify Monday Memo at blog.brandify.com
In this week’s update, learn about Yelp’s new Waitlist tools; Facebook’s new map; the impact of Core Web Vitals; a possible local ranking update; the source of “applicable services” in Google reviews; and three posts on GMB features that convert.
In this week’s update, learn about Google’s report on fake and fraudulent local content; a new ranking opportunity for hotels; lead form extensions in Google Ads; Google’s new event series; two new guides to local SEO; and several more Google-related updates.
This week, learn about the launch of GMB messaging for desktop; why E-A-T is important for local SEO; years in business in the local pack; Google’s rollout of passage ranking; SEO tips and tricks for images; and using keyword research across the enterprise.
In this week’s update, learn about Google’s plans for migrating Insights to Search and Maps; ratings in Google review summaries; Yelp menus in Apple Maps; Google’s enforcement of price accuracy in Merchant Center; new guidelines for co-working spaces; and GMB listings for appointment-only businesses.
This week, learn about Google Maps search trends in January; new device-specific GMB Insights; a one-year study of Local Finder rankings; split-screen Street View on Android; Google’s cookie replacement; and a guide to local SEO keyword research.
In this week’s update, learn about the removal of the 7-day publication window for Google Posts; new interfaces for review flagging and photo insights in GMB; changes in Google review summaries; why GMB listings get suspended; and Google’s threatened shutdown in Australia.
In this week’s update, learn about Yelp’s new health and safety confidence features; local SEO predictions for 2021; SEO tips for 2021 from a Moz expert; DuckDuckGo’s new search milestone; TikTok outpacing Facebook; and Local Guides settings moving out of Google Maps.
In this week’s update, learn about new performance metrics in Google My Business; a new health and safety overlay for local businesses; the introduction of subtopic ranking; dynamic tabs in GMB listings; third-party booking services for attorneys; and anomalies with GMB Insights data.
Happy New Year! In this week’s update, what to do if Google gets your listing info wrong; the value of Google Maps followers; new service features in local results; the definition of GMB categories; an antitrust action targeting AMP; and a boost in holiday sales according to MasterCard.
In our last update for 2020, learn about the latest GMB API update; a new location service from Amazon; the impact of “People Also Ask” on brand reputation; notes from a former Google quality analyst; listings for mobile food trucks; and the characteristics of top-performing grocery stores.
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