Brandify's weekly update on all things local search. Take a moment to learn about recent happenings in the space in order to prepare for the week ahead. Links to all articles available in the Brandify Monday Memo at blog.brandify.com
In this week’s update, learn about Apple’s new mapping upgrades; the impact of the summer Core Updates; a possible local algorithm update; a primer on Google Analytics for local businesses; the global growth of Google Lens; and an Ohio lawsuit that claims Google is a public utility.
In this week’s update, learn about the demise of short names along with some new Google features for local businesses; the June 2021 Core Update; the prevalence of fake reviews in healthcare; a loophole in Google’s review spam regulations; the localization of image-based product search; and a new guide to practitioner listings.
In this week’s update, learn about the announcements in Google’s Marketing Livestream event; hiding phone numbers in GMB; the benefits of GMB Products; a guide to local service pages; the economy of fake reviews; and the getting the most out of Google Q&A.
This week, learn about personalization in Google Maps; the power of the Shopping Graph; MUM, the newest AI-based advance in search; the return of the local 10-pack; search volatility in May; and the impact of de-emphasizing AMP pages.
In this week’s update, learn about Yelp’s new custom location targeting; more new GMB Performance metrics; how to unfilter Google reviews; SEO sessions at Google I/O; why Google came to dominate local reviews; and a new vaccination search prompt in Google Maps.
In this week’s update, learn about new GMB metrics; the goals behind Google’s new recycling attributes; the impact of GMB keyword stuffing; Facebook’s Nextdoor equivalent; SEO in a cookieless world; and Google’s AI-powered battle against spam.
In this week’s update, learn about the ranking impact of low-quality pages and identity attributes; the persistent myth of domain authority; the controversy around zero-click statistics; how to recover lost Google reviews; GMB Food Ordering for grocery; and the great citation debate.
In this week’s update, learn about a food ordering upgrade in GMB; the delay of the Page Experience update; new Apple Maps features; service attributes in GMB sourced from the business website; reviews showing when the user visited the business; and new GMB recycling attributes.
In this week’s update, learn about new features in Google Assistant including restaurant ordering; a court finding on one-star reviews; the impact of the product reviews update; a new feature calling attention to recent Google Posts; local store availability in product results; and updated GMB editing features in Search.
In this week’s update, learn about Google’s report on the digital side of local; Yelp’s new Asian-owned business attribute; Google’s updated guidelines on phone numbers in Posts; a search update boosting product reviews; this year’s Google I/O conference; and the “Kansas Bug” impacting some service-area businesses.
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