Brandify's weekly update on all things local search. Take a moment to learn about recent happenings in the space in order to prepare for the week ahead. Links to all articles available in the Brandify Monday Memo at seo lblog.brandify.com
In this week’s update, learn about new performance metrics in Google My Business; a new health and safety overlay for local businesses; the introduction of subtopic ranking; dynamic tabs in GMB listings; third-party booking services for attorneys; and anomalies with GMB Insights data.
Happy New Year! In this week’s update, what to do if Google gets your listing info wrong; the value of Google Maps followers; new service features in local results; the definition of GMB categories; an antitrust action targeting AMP; and a boost in holiday sales according to MasterCard.
In our last update for 2020, learn about the latest GMB API update; a new location service from Amazon; the impact of “People Also Ask” on brand reputation; notes from a former Google quality analyst; listings for mobile food trucks; and the characteristics of top-performing grocery stores.
In this week’s update, learn about Google’s new video profiles for businesses; Call History in the GMB dashboard; official release of Local Search Ranking Factors 2020; BrightLocal’s updated Local Consumer Review Survey; online ordering with Google from Burger King; and trying on makeup via Google Search.
In this week’s update, learn about Facebook’s new antitrust case; a study looking at local ranking for attorneys; an interview with Google’s Local Ads product manager; Shopify’s Future of Commerce 2021 study; new vaccine search results from Google; and updated landmark icons in Google Maps.
In this week’s update, learn about the new Community Feed in Google Maps; the expansion of Google messaging and insights; the December 2020 Core Update; changes in Google’s “Suggest an edit” feature; a “New” indicator in Google reviews; and a new icon for sites that meet Core Web Vitals standards.
In this week’s update, learn about Google messaging in posts; a new Google app paying microtaskers to take storefront photos; Search Console upgrades; why GMB keyword data doesn’t match Search Console; Google’s consulting service for small businesses; and new Google Maps overlays for hotels.
In this week’s update, learn about holiday updates in Google Maps; new COVID-19 messaging in Apple Maps; a test of new GMB dashboard features; how social media influences consumer purchases; the Google Guaranteed badge appearing in Maps; and issues with publication of Google review responses.
In this week’s update, learn about the launch date of Google’s page experience update; delays in publication of GMB reviews; the rollout of health and safety attributes for hotels; the new relevance of vertical search; the state of voice search; and a new digital-only offering from Chipotle.
In this week’s update, learn about a new study validating Yelp reviews; a spike in hijacked GMB listings; removal of bank reviews from the local pack; brands struggling with consumer loyalty; big ad gains in Q3 from major tech companies; and the top ten GMB changes in 2020.
In this week’s update, learn about Apple’s new search initiative; TripAdvisor products for restaurants and hotels; local search metrics that matter; a video explaining how Google search works; an uptick in GMB suspensions; and the factors that qualify a business for a label in Google Maps.
In this week’s update, learn about the U.S. antitrust lawsuit targeting Google; Foursquare’s new virtual assistant; the role of the GMB “direct edit” interface; GMB features that do (and don’t) impact ranking; Google Shopping enhancements for the holidays; and health and safety attributes for hotels.
In this week’s update, learn about Google’s new health and safety attributes; new “Place an order” links in GMB profiles; a study of GMB feature adoption; voting info from Google Assistant; wait times and busyness in GMB; using Duplex to improve GMB accuracy; and the expanded role of BERT in Google search results.
In this week’s update, learn about the response of tech companies to a House antitrust report; a new call history feature, virtual appointment options, and a change to video uploads in GMB; Yelp’s new alert about businesses accused of racism; a new local SEO checklist; driving directions on DuckDuckGo; and YouTube’s launch of ecommerce features.
In this week’s update, learn about the rollout of ratings, photos, and COVID-19 safety info in Apple Maps; a new verification prompt in Apple Maps Connect; COVID-19 severity in Google Maps; landmarks in Google Maps Live View; and the global launch of free Google Shopping.
In this week’s update, learn about increased engagement with local businesses on Nextdoor; an Apple Maps pilot in Australia; virtual appointment booking in GMB; new Google Local Ads features; service-area GMB updates; a new GMB video on local ranking; and COVID-19 severity in Google Maps.
In this week’s update, learn about the new Local Search Ranking Factors report; Google Shopping updates emphasizing local availability; Apple’s surprise iOS 14 update; a guide to TikTok for business; delayed photo insights in GMB; and emojis in GMB review attributes.
In this week’s update, learn about GMB’s new health and safety attributes; Verified Calls for Android; a new website that is crowd-sourcing business safety information; a GMB bug affecting service-area businesses; how to choose GMB categories; and new tech experiments in the grocery sector.
In this week’s update, read about Apple’s possible plans to launch a search engine; signs of another shakeup in local rankings; voice search ranking factors from SEMRush; Bing’s removal of Yelp reviews; making GMB profiles more clickable; COVID-19 tracking in Google Maps; predictions for a “Corona Xmas”; and GMB links to virtual meeting providers.
In this week’s update, learn about new rich menus from GMB; ratings and photos in Apple Maps; the characteristics of the average GMB profile; updated GMB guidelines for hours and virtual offerings; new GMB badges for “LGBTQ-friendly” and “Women-led”; and Apple and Google reports on consumer mobility.
In this week’s update, learn about Google’s search trends showing a need for connectedness; Foursquare’s new accreditation; a primer in GMB attributes; wildfire boundaries in Google Maps; Snapchat for local businesses; and new GMB metrics in Search.
In this week’s update, learn about an update that lets businesses optimize their GMB listings directly in Search and Maps; a glitch that temporarily disrupted rankings; expanded service features in GMB reviews; contactless gas payments on Waze; and recommendations for voice search and Knowledge Panel optimization.
In this week’s update, learn about the “photo updates” pilot and a new "Call" button in Google My Business; a list of items that are not ranking factors; a survey showing consumers want mask enforcement; another survey showing consumer preference for contactless transactions; and a clarification from John Mueller on the influence of negative reviews on ranking.
In this week’s update, learn about public user profiles in Google Maps; the proportion of Google properties in search results; the impact of primary category on GMB features; a new COVID Alert app in Canada; the GMB “Black-owned” attribute; and John Mueller’s comments on the impact of negative review sites.
In this week’s update, learn about Google’s new paid feature and online operating hours in GMB; a guide to Core Web Vitals; proximity as a less important ranking factor; and Yelp data showing consumer interest related to a surge in COVID-19 cases.
In this week’s update, read about ecommerce’s unprecedented growth in 2020; Google’s “Wear a Mask” alert; new GMB notifications for suspended and duplicate listings; Google hours updates showing to the public; Yelp’s COVID-19 page title updates; and the new Web Core Vitals component in the Google search algorithm.
In this week’s update, read about Uber’s acquisition of Postmates and the growth of online delivery; multiple appointment links in GMB; new delivery management options in GMB for restaurants; the impact of COVID-19 as measured by Google Trends; the launch of Walmart’s subscription service; and telehealth as a new fixture in healthcare.
In this week’s update, learn about Apple’s new navigation features and other iOS14 updates; Google’s expansion of free product listings; changes in GMB hours updates; TripAdvisor’s attributes for health and safety; new “Black-owned” attributes from Google and Yelp; a new carousel display in Google Maps; and the beginning of CCPA enforcement.
In this week’s post, learn about Yelp and TripAdvisor’s new health and safety attributes; a major upgrade for Siri; Google’s updates to Messaging for enterprise; new one-star rich snippet results; Nextdoor’s launch of Business Posts; and a new search engine with a privacy focus.
In this week’s update, learn about new Google Maps features; the online care attribute appearing in search; GMB recommendations for online offerings; how to interpret GMB Insights; new image carousels in the local pack; and e-commerce gains during the pandemic.
In this week’s update, learn about Snapchat’s upgraded map; a new business model from Starbucks; the increased cost of dining out; an outbreak of Google listing spam; new GMB notifications for removed reviews; and the display of services and owner info in mobile search.
In this week’s update, learn about the appearance of Black Lives Matter Plaza in Google Maps; the addition of secondary hours in Google profiles; destination page highlighting for featured snippets; the role of voice tech in retailer reopenings; the value of location data during COVID-19; and signs of waning interest in local reviews.
In this week’s update, learn about Google’s support for virtual services; Foursquare’s new Recovery Index; a spike in big box store visits; consumer preferences for returning to stores, according to Salesforce; changes to the GMB COVID-19 help page; and the real deal on May’s local ranking update.
In this week’s update, Brandify’s study reveals pandemic search trends; Google offers guidelines for hotels affected by COVID-19, and adds insurance information to healthcare profiles; Google Maps makes it easier to find wheelchair accessible places; Google review attributes expand to more categories; and a new site lets you check for algorithm updates.
In this week’s update, learn about the restoration of Google reviews; Yelp’s new features in light of COVID-19; Google’s launch of secondary hours; support links in GMB for businesses in need; Facebook’s emails to businesses; and McDonald’s reopening plans.
In this week’s update, learn about Google’s May core update; a parallel update in local results; a major reopening for Starbucks; easing of restrictions in some states for restaurants; Yelp’s new virtual services category; Google’s new coronavirus testing SERP; and consumer opinion on the reopening of retail stores.
In this week's update, learn about the gradual easing of restricted business operations in several states; Foursquare’s updated study of foot traffic during the pandemic; new offerings from adapting businesses; older reviews and Q&A reappearing in GMB; Bing’s new help page for COVID-19 updates; and how to showcase your products in GMB.
In this week’s update, learn about free inventory feeds from Google Shopping; newly prominent retail attributes in Google My Business; a new multi-company initiative to help small businesses; Google’s Marketing Kit updates for COVID-19; new Quarantine Insights from MFour; and the persistent problem of fake reviews.
In this week’s update, learn about Google’s new testing center listings; COVID-19 info links for healthcare providers; updates on new attributes for shopping categories; Infogroup’s crisis response features; the good and the bad for retailers during the pandemic; and plans from Starbucks for a phased reopening.
In this week’s update, learn about Google’s restoral of service for review response and some new reviews; new GMB attributes for healthcare, dining, and shopping; a new GMB help page for retail businesses; addition of temporary closure and COVID-19 posts to the GMB API; Bing’s new COVID-19 announcement; Google’s support for telehealth; and Apple’s guidance for testing facilities.