The Local Memo The Local Memo

A weekly update on all things local search. Take a moment to learn about recent happenings in the space in order to prepare for the week ahead. Links to all articles available on the SOCi blog.

  • In this week’s update, learn about the rapid growth of social commerce; new local features on mobile including Local Guide tags and carousels; the role of citations in local ranking; preparing for retail in the metaverse; new restrictions for Google Business Profile owners and managers; and the social media statistics marketers need for 2022. 


  • In this week’s update, learn about Bing’s new Travel Guide; Google’s car inventory in local results; Apple’s embeddable maps; Apple Maps ratings in the wild; and DuckDuckGo’s growth to 100 million daily searches.

  • In this week’s update, learn about TikTok’s achievement as the most popular domain of 2021; Google’s new “Mark as Special” feature for products; a compendium of local search stats; how to diagnose a drop in local ranking; Facebook’s imminent ad targeting changes; and the continued growth of food delivery apps.

  • In this week’s update, learn about Google’s November local search update; a spike in filtered Google reviews; a new video verification option for Google Business Profiles; TikTok’s restaurant chain concept; a dock button for Google Maps; and a global view of mobile phone usage.

  • In this week’s update, learn about Google’s new local pack design on desktop; Google posts enabled at long last for hotels; Yelp’s most popular search filters; Bing’s new local product search capability; location sharing and Area Busyness in Google Maps; and a possible local search algorithm update.

  • In this week’s update, learn about ranking volatility due to the product reviews update; Twitter’s ban on sharing images of private individuals; new GBP and search features for healthcare; a checklist for Yelp profiles; a roundup of current GBP issues; and a guide to Instagram for local businesses.

  • In this week’s update, learn about Google’s new help documentation on reviews; Instagram’s TikTok transition; a medical category bug in Google profiles; mixed awareness of GMB’s new name; business opportunities in the metaverse; and Apple’s new focus on local.

  • In this week’s update, learn about consumer trends for the holidays; Facebook’s new data on emerging technology and commerce; several new Google Maps updates; Twitter and Search Engine Land discontinuing AMP; the November 2021 Core Update; and Snapchat’s new Snap Map “Layers.”

  • In this week’s update, learn about the rollout of the Google My Business name change; how Google will measure local search performance moving forward; the de-emphasis of voice search; Yelp’s photo-centric home feed; Google’s top 100 products for the holidays; and Facebook’s plans to remove thousands of ad targeting options.

  • In this week’s update, learn about the name changes of Google My Business and Facebook for Business; the desktop version of the Page Experience update; a download milestone for Google Maps; and the pandemic impact on review sites.

  • In this week’s update, learn about Facebook’s new name; GMB as a source of local leads; the new Deals feed in Google Shopping; AMP’s uncertain future; the mixed impact of Core Web Vitals; and Instagram’s new tools for creators.

  • featuring Justina Nguyen, Strategic Partner Manager on Meta's Messaging Developer Partner Team

    In this week’s update, learn about Yelp’s report on post-pandemic recovery; Google’s review carousels for service businesses; Facebook’s new communication tools; how ratings and reviews impact local rankings; Amazon’s version of BOPIS; and a broader rollout of LGTBQ+ and transgender attributes.

  • In this week’s update, learn about Google’s new continuous scrolling on mobile; modified GMB identity attributes; message response times in the GMB app; Facebook’s virtual presentations for Advertising Week; Nextdoor’s latest consumer report; and Yelp’s updated features for service professionals.

  • In this week’s update, learn about the causes and impacts of the Facebook outage; quotes via email with GMB; a 5-pack experiment from Google; Google’s new eco-friendly features; Facebook’s report on diversity in advertising; and consumer preferences for digitized local shopping.

  • In this week’s update, learn about offer post justifications in local results; eco-certified badges for hotels; Yelp’s new Guest Manager tool and virtual restaurant attribute; a blueprint for local landing pages; the expansion of Google Lens and a new “in stock” filter for retail; and a new autocomplete feature in the Foursquare API.

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