Brandify's weekly update on all things local search. Take a moment to learn about recent happenings in the space in order to prepare for the week ahead. Links to all articles available in the Brandify Monday Memo at blog.brandify.com
In this week’s update, learn about Google’s report on the digital side of local; Yelp’s new Asian-owned business attribute; Google’s updated guidelines on phone numbers in Posts; a search update boosting product reviews; this year’s Google I/O conference; and the “Kansas Bug” impacting some service-area businesses.
In this week’s update, learn about new features in Google Maps; a new format for local results on mobile; the relationships between ranking factors; detailed info on GMB suspensions; the benefits of GMB photos; and a “New” flag for reviews.
In this week’s update, learn about the growth of zero-click search; the risks of GMB messaging; a new helpfulness rating in reviews; the impact of COVID-19 on search and SEO; an address verification bug; and Google’s new hotel ads offering.
In this week’s update, learn about the updated Foursquare Places; Google’s new review management tool; a bug affecting featured snippets; regional availability and pricing in Merchant Center; a new guide to Google Maps marketing; and 10 common local SEO myths.
In this week’s update, learn about a major local ranking shakeup; free booking links for hotels; rejection of GMB posts; greater prominence in GMB for native restaurant ordering; photo updates and road editing in Google Maps; and recently retired GMB attributes.
In this week’s update, find out about updates to the GMB Products tab; how to use the GMB “opening date” field; a broader rollout of the device breakdown in GMB performance metrics; BrightLocal’s commentary on the possible February local ranking update; hourly fluctuation i local rankings; and Google’s evolution since 1998.
In this week’s update, learn about Yelp’s new Waitlist tools; Facebook’s new map; the impact of Core Web Vitals; a possible local ranking update; the source of “applicable services” in Google reviews; and three posts on GMB features that convert.
In this week’s update, learn about Google’s report on fake and fraudulent local content; a new ranking opportunity for hotels; lead form extensions in Google Ads; Google’s new event series; two new guides to local SEO; and several more Google-related updates.
This week, learn about the launch of GMB messaging for desktop; why E-A-T is important for local SEO; years in business in the local pack; Google’s rollout of passage ranking; SEO tips and tricks for images; and using keyword research across the enterprise.
In this week’s update, learn about Google’s plans for migrating Insights to Search and Maps; ratings in Google review summaries; Yelp menus in Apple Maps; Google’s enforcement of price accuracy in Merchant Center; new guidelines for co-working spaces; and GMB listings for appointment-only businesses.
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