Brandify's The Weekly Update Brandify's The Weekly Update

Brandify's weekly update on all things local search. Take a moment to learn about recent happenings in the space in order to prepare for the week ahead. Links to all articles available in the Brandify Monday Memo at

  • In this week’s update, learn about Apple’s new mapping upgrades; the impact of the summer Core Updates; a possible local algorithm update; a primer on Google Analytics for local businesses; the global growth of Google Lens; and an Ohio lawsuit that claims Google is a public utility.

  • In this week’s update, learn about the demise of short names along with some new Google features for local businesses; the June 2021 Core Update; the prevalence of fake reviews in healthcare; a loophole in Google’s review spam regulations; the localization of image-based product search; and a new guide to practitioner listings.

  • In this week’s update, learn about the announcements in Google’s Marketing Livestream event; hiding phone numbers in GMB; the benefits of GMB Products; a guide to local service pages; the economy of fake reviews; and the getting the most out of Google Q&A.

  • This week, learn about personalization in Google Maps; the power of the Shopping Graph; MUM, the newest AI-based advance in search; the return of the local 10-pack; search volatility in May; and the impact of de-emphasizing AMP pages.

  • In this week’s update, learn about Yelp’s new custom location targeting; more new GMB Performance metrics; how to unfilter Google reviews; SEO sessions at Google I/O; why Google came to dominate local reviews; and a new vaccination search prompt in Google Maps.

  • In this week’s update, learn about new GMB metrics; the goals behind Google’s new recycling attributes; the impact of GMB keyword stuffing; Facebook’s Nextdoor equivalent; SEO in a cookieless world; and Google’s AI-powered battle against spam.

  • In this week’s update, learn about the ranking impact of low-quality pages and identity attributes; the persistent myth of domain authority; the controversy around zero-click statistics; how to recover lost Google reviews; GMB Food Ordering for grocery; and the great citation debate.

  • In this week’s update, learn about a food ordering upgrade in GMB; the delay of the Page Experience update; new Apple Maps features; service attributes in GMB sourced from the business website; reviews showing when the user visited the business; and new GMB recycling attributes.

  • In this week’s update, learn about new features in Google Assistant including restaurant ordering; a court finding on one-star reviews; the impact of the product reviews update; a new feature calling attention to recent Google Posts; local store availability in product results; and updated GMB editing features in Search.

  • In this week’s update, learn about Google’s report on the digital side of local; Yelp’s new Asian-owned business attribute; Google’s updated guidelines on phone numbers in Posts; a search update boosting product reviews; this year’s Google I/O conference; and the “Kansas Bug” impacting some service-area businesses.

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