A weekly update on all things local search. Take a moment to learn about recent happenings in the space in order to prepare for the week ahead. Links to all articles available on the SOCi blog.
In this week’s update, learn about the rapid growth of social commerce; new local features on mobile including Local Guide tags and carousels; the role of citations in local ranking; preparing for retail in the metaverse; new restrictions for Google Business Profile owners and managers; and the social media statistics marketers need for 2022.
In this week’s update, learn about Bing’s new Travel Guide; Google’s car inventory in local results; Apple’s embeddable maps; Apple Maps ratings in the wild; and DuckDuckGo’s growth to 100 million daily searches.
In this week’s update, learn about TikTok’s achievement as the most popular domain of 2021; Google’s new “Mark as Special” feature for products; a compendium of local search stats; how to diagnose a drop in local ranking; Facebook’s imminent ad targeting changes; and the continued growth of food delivery apps.
In this week’s update, learn about Google’s November local search update; a spike in filtered Google reviews; a new video verification option for Google Business Profiles; TikTok’s restaurant chain concept; a dock button for Google Maps; and a global view of mobile phone usage.
In this week’s update, learn about Google’s new local pack design on desktop; Google posts enabled at long last for hotels; Yelp’s most popular search filters; Bing’s new local product search capability; location sharing and Area Busyness in Google Maps; and a possible local search algorithm update.
In this week’s update, learn about ranking volatility due to the product reviews update; Twitter’s ban on sharing images of private individuals; new GBP and search features for healthcare; a checklist for Yelp profiles; a roundup of current GBP issues; and a guide to Instagram for local businesses.
In this week’s update, learn about Google’s new help documentation on reviews; Instagram’s TikTok transition; a medical category bug in Google profiles; mixed awareness of GMB’s new name; business opportunities in the metaverse; and Apple’s new focus on local.
In this week’s update, learn about consumer trends for the holidays; Facebook’s new data on emerging technology and commerce; several new Google Maps updates; Twitter and Search Engine Land discontinuing AMP; the November 2021 Core Update; and Snapchat’s new Snap Map “Layers.”
In this week’s update, learn about the rollout of the Google My Business name change; how Google will measure local search performance moving forward; the de-emphasis of voice search; Yelp’s photo-centric home feed; Google’s top 100 products for the holidays; and Facebook’s plans to remove thousands of ad targeting options.
In this week’s update, learn about the name changes of Google My Business and Facebook for Business; the desktop version of the Page Experience update; a download milestone for Google Maps; and the pandemic impact on review sites.
In this week’s update, learn about Facebook’s new name; GMB as a source of local leads; the new Deals feed in Google Shopping; AMP’s uncertain future; the mixed impact of Core Web Vitals; and Instagram’s new tools for creators.
featuring Justina Nguyen, Strategic Partner Manager on Meta's Messaging Developer Partner Team
In this week’s update, learn about Yelp’s report on post-pandemic recovery; Google’s review carousels for service businesses; Facebook’s new communication tools; how ratings and reviews impact local rankings; Amazon’s version of BOPIS; and a broader rollout of LGTBQ+ and transgender attributes.
In this week’s update, learn about Google’s new continuous scrolling on mobile; modified GMB identity attributes; message response times in the GMB app; Facebook’s virtual presentations for Advertising Week; Nextdoor’s latest consumer report; and Yelp’s updated features for service professionals.
In this week’s update, learn about the causes and impacts of the Facebook outage; quotes via email with GMB; a 5-pack experiment from Google; Google’s new eco-friendly features; Facebook’s report on diversity in advertising; and consumer preferences for digitized local shopping.
In this week’s update, learn about offer post justifications in local results; eco-certified badges for hotels; Yelp’s new Guest Manager tool and virtual restaurant attribute; a blueprint for local landing pages; the expansion of Google Lens and a new “in stock” filter for retail; and a new autocomplete feature in the Foursquare API.
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