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Local listings on sites like Google, Yelp, and Facebook help consumers discover new businesses and make informed buying decisions. Learn more about claiming your listing, updating your information, and solving common problems.
Today's consumers value reviews over almost any other source of information about a business. We explain how to manage reviews efficiently, respond to them appropriately, and learn from them in order to improve your business.
Local pages help your business stand out in organic search and provide a valuable resource to potential customers who want to know more about your business. Optimize your local pages to maximize traffic and conversions.
One of the top reasons customers visit your website is to find the location of nearby stores or offices. Locators provide the fundamental service of connecting online desktop and mobile consumers to offline locations.
Google isn't the only local channel, but it's the one that gets the lion's share of consumer attention. There are so many Google-specific tips, tricks, and features to keep track of that we thought they deserved their own category.
We all want to be #1 in search results, but it often isn't that simple, especially when mobile search favors proximity. In this category we cover the ins and outs of rank tracking and help you use it as a meaningful metric for success.