Brandify For Franchise

Empower franchisees while maintaining corporate control.
Enjoy location accuracy and consistency across all of your digital channels.

Franchise Challenges

Customer Experience

Unaligned Digital Strategies

Strategies can get fragmented and poorly executed when there's a disconnect between a Franciser's ability to control their brand and a franchisee's desire to go their own way.

Unaligned Digital Strategies

Cannibalizing Advertising Efforts

Without being in sync, advertising efforts can compete against each other for PPC, resulting in a loss in ROI, especially when locations are close in proximity.

Duplicate Content

Duplicate Page Content

It's easy to create local pages that display the same images and content in order to show brand consistency, but duplicated content can hurt ranking success and visibility.

Digital Tools

Lack of Digital Marketing Tools

It is common for Franchisers to provide certain website or branding tools, but advanced digital marketing tools can be limited due to cost and priorities.

reviews-1

97% of consumers say that reviews do influence their decision to buy

- Fan and Fuel

Google-Maps-1

86% of people will use Google Maps to look up the location of the business

- Hubspot

Mobile-search-3-1

78% of location-based mobile searches result in an offline purchase

- SEO Tribunal

Franchise Solution Stack

Listings

Listings

Manage listings at scale to ensure accurate franchise information.

Store Locator

Locator

Optimize your brand's franchise finder to increase conversions.

Franchisee Pages

Pages

Create a web page for every franchisee location to boost search rankings.

Reputation Management

Reviews

Uncover consumer sentiment and connect authentically using AI.

Analytics

Analytics

Get tailored insights to make impactful decisions for the franchise.

Advertising

Advertising

Reach customers at the most optimal time and place with targeted ads.

How It Works

Enjoy all of the functionality of an enterprise solution — including account levels, data management and reporting — while still giving your franchisees autonomy and allowing them to thrive.

Franchise - M5_ Product-1

How It Works

Enjoy all of the functionality of an enterprise solution — including account levels, data management and reporting — while still giving your franchisees autonomy and allowing them to thrive.

Benefits

One Shared Dashboard

One Shared Dashboard

Increase search and reputation ratings to rank higher and appear in more non-branded searches for every franchise location.

Aligned Advertising Efforts

Aligned Advertising Efforts

Brandify ad campaigns will help identify important keywords, utilize geo-targeting, and avoid overlap in efforts across all locations to save on marketing budgets.

Search Traffic

Rank Higher in Search

Rank higher in search with unique location-based content like store details, coupons, special events and more. Easily ensure every page has localized content.

Integration

Discover Smarter Tools

Brandify can work with you to overcome various challenges and build programs that help lower burdens on both parties with powerful tools that achieve important goals.

Chuze Fitness - M9_ Casestudy

See how Chuze Fitness grew brand loyalty by taking charge of their online reputation with Brandify.

DOWNLOAD CASE STUDY

9-Benefits-of-Facebook

Learn about the 9 benefits of having a Facebook Page for your business with our blog post.

READ MORE

Locators

Interested in learning more about locators? Visit our Knowledge Hub for educational articles.

LEARN MORE ABOUT LOCATORS

Frequently Asked Questions

Franchisees should be empowered to respond to customer reviews across popular websites like Yelp, Google, and Facebook. Shared access to local listings gives franchisees the ability to reply directly to customers, while still maintaining corporate control and consistency across all of the brand's digital channels.

Local listings can become outdated or inaccurate when a business moves locations, changes ownership, or updates its hours. To ensure your citations are up to date, claim your listing on Google and keep it updated with the most accurate business information.

Smart Review Response is part of Brandify's Reputation Management software. This is a resource and time-saving automation that helps franchisees be more responsive to customer feedback. We use machine learning and AI to create suggested review responses based on the reviews your local customers leave behind. With every edit, our Smart Review Response technology learns your voice and preferred response patterns to continue adopting your personality.

It's not uncommon for franchises to close down or move locations. When a business shuts down, it's important to update the local listings. Rather than manually remove your listing from dozens of online directories and platforms, we recommend working with a company like Brandify to expedite the process. Brandify connects directly with publisher and data aggregator partners to claim and update listings for both our franchise and corporate clients.

Having clean, accurate data that displays consistently across all of your digital locations is imperative for franchises looking to execute a strong digital marketing strategy. Brandify's best-in-class advertising platform combines automated data cleansing and real-time monitoring to improve the ROI of local ad campaigns.

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