Analytics & Reporting

Gain location-specific intelligence

Location-based analytics that's visual, measurable and actionable - featuring additional insights from Google, Facebook, Yelp and more.

64%

of marketing leaders report that

data-driven strategies are vital

in today’s economy

- Marketing  Evolution 

88%

 of marketers surveyed use data obtained by third parties to enhance their understanding of each customer

- Forbes 

86%

of executives report increased

return on investment (ROI) as a result

of predictive marketing 

- Towards Data Science 

Brandscore

Brandify’s proprietary software provides a holistic rating for each location.

Brandscore gives you an immediate snapshot of the health of your brand across all your digital locations. We assess more than 250 location-based data points to deliver granular reporting to drive strategic direction across your organization.

Brandscore

Brandscore

Brandify’s proprietary software provides a holistic rating for each location.

Brandscore gives you an immediate snapshot of the health of your brand across all your digital locations. We assess more than 250 location-based data points to deliver granular reporting to drive strategic direction across your organization.

Location Based Insights

Gain granular insights from the corporate level down to individual locations.

Measure and score the digital strength of each location through insightful metrics on customer engagement, customer sentiment, online location visibility and more.

Location Based Insights

Location Based Insights

Gain granular insights from the corporate level down to individual locations.

Measure and score the digital strength of each location through insightful metrics on customer engagement, customer sentiment, online location visibility and more.

Quantify and Optimize

Gain comprehensive intelligence for strategic decisions.


Quantify results produced from your local marketing efforts with Brandify’s detailed analytics dashboard. Use location insights to monitor top performing locations and optimize low performing locations.

brandify dashboard

Quantify and Optimize

Gain comprehensive intelligence for strategic decisions.


Quantify results produced from your local marketing efforts with Brandify’s detailed analytics dashboard. Use location insights to monitor top performing locations and optimize low performing locations.

Analytics Features

Search

Search Traffic

Identify which channels are driving traffic to your website with metrics such as number of visitors, time on site, and bounce rate.

Organic Ranking

Organic Ranking

View search ranking by location to identify stores appearing in top spots as well as those that need to be optimized.

SEO

Keyword Ranking

Get keyword ranking analytics by location and by publisher to optimize your local listings and generate greater visibility in search results.

Geographic Usage

Geographic Usage

See who is visiting your pages by their geographical location, analyzed at many levels and drilled down to states, regions, and cities.

Device Usage

Device Usage

See what percentage of your page visitors are on various devices when browsing our site, and what browsers they're often using.

Engagement

Engagement

View analytics by location with insights on searches, views, and actions with search sources being  direct, organic, social, referral, etc.

GMB Insights

GMB Insights

Metrics on how customers interact with your listings: how they find you on Search and Maps, how many views, and actions taken. 

Yelp Insights

Yelp Insights

Metrics on how customers interact with your listings: how they find you on Search and Maps, how many views, and actions taken.

Facebook Insights

Facebook Insights

Metrics on how customers interact with your listings: how they find you on Search and Maps, how many views, and actions taken.

Google Local Pack

Google Local Pack

Optimize local listings with keywords to generate greater visibility in search local pack results, even above the #1 organic ranking.

Review Response

Review Response

Insights on review responses, unresponded to and responded to with average ratings by location and publisher - period over period.

Sentiment Analysis

Sentiment Analysis

Insights on frequently mentioned topics in reviews with positive, neutral and negative sentiment ratings - also visible in a Topic Cloud.

Icons_Brandscore

Brandscore

Brandify's proprietary scoring technology provides a holistic rating for each location, giving a snapshot of your brand's health  across all locations.

Trophy

Competitive Analysis

A custom report to help you understand how customers rate the competition, develop effective strategies, and gain an advantage.

Executive Reporting

Executive Reporting

Tailored reporting that summarize how you're performing period-over-period, tracking your brand's most important KPIs.

Campaign KPIs

Campaign KPIs

Get your Brandify-managed advertising reports that contain performance metrics such as: impressions, clicks, conversions, spend and more.

View More

Case-Study_Reputation

Find out how Brandify saved one restaurant chain over 1000 hours of managing their reputation.

DOWNLOAD CASE STUDY

SEO---Blog

Learn how to analyze your Facebook data to make better business decisions.

READ POST

WEbinar-recap-Vertical

Brandify surveys consumers for the latest trends in their search preferences and more.

Watch the Recap

From Our Clients

Amy Nguyen | eCommerce Marketing, Spectrum Brands

“Everyone is really friendly and helping us learn a lot. I would definitely recommend…Brandify is such a great resource with all of this information, and is coming up with so many new things, it’s hard to not recommend Brandify.”

Frequently Asked Questions

Local analytics are used to measure, analyze, and benchmark digital locations by providing brands with impactful and competitive data. Local analytics should be visual, measurable and actionable. They should ideally include local, organic, and competitive insights from Google, Facebook, Yelp and more.

We provide the metrics for measuring traffic and engagement on locators and local pages. For local pages and listings, we offer search ranking reports that assess ranking performance of store locations across thousands of keyword+geography combinations. For local listings, we offer a rich set of analytical measurements, with particular emphasis on Google and Facebook where the available metrics are the most extensive. We report on searches, views, actions, likes, check-ins, shares, and more, and will soon expand our reporting to include photo engagement, Q&A statistics, and trending search query terms. In addition, we measure reputation signals such as review count, review velocity, and average rating.

Yes, Brandify was among the first companies to develop an algorithm for assessing overall local search performance. This proprietary measurement, which we call Brandscore, works on a scale similar to credit scores (450-850) and measures more than 200 factors that influence digital performance including listing accuracy, search ranking, reputation, and social engagement signals. Brandscore can be used in a variety of ways: as an industry benchmark, a competitive measure between brands, a historical record of improvements in performance, or a comparative measure allowing brands to highlight high-performing locations and those in need of improvement.

We provide local and organic ranking reports for both Google and Bing, measuring the ranking of local pages and listings for a set of keywords the brand is most concerned to rank for. Our reporting is updated regularly to reflect changes that may occur due to algorithm updates, content updates, local campaigns and promotions, or shifts in the competitive landscape. Our rank reporting tracks changes historically in order to identify successes and areas in need of attention. Rank reporting also provides a snapshot of locations that belong to low, middle, and high performing subsets relative to the rest of the brand.

We offer a competitive dashboard that helps brands understand how their local search performance stacks up against prominent competitors. We use Brandscore as our guiding metric as well as the Brandscore pillars of listing accuracy, search ranking, review strength, and social engagement. With these metrics, we can assess in detail where one brand's digital strategy wins out over the competition or falls behind the pack. Brands have used our competitive intelligence as a primary driver in strategic planning; for instance, a decision to embark on a local page optimization or reputation management campaign because the data indicates an opportunity to gain competitive advantage.

We consider two measurements to be of central importance in assessing engagement with online profiles. The first is user actions as an indicator of conversion intent. No metric is a clearer signal of intent to purchase than action metrics like clicks for directions or clicks to call. Other action metrics, such as likes and shares on social platforms, also indicate strong engagement with the brand. The second metric we examine is the proportion of searches that result in actions. Our data shows, for example, that in 2019, 2.9% of users who searched for a business in GMB subsequently took an action such as a click for directions, click to call, or click to the business website. Such metrics can be used as a benchmark for brands to assess their own performance, both at specific moments in time and historically.

Yes, the Brandify dashboard allows you to export a large variety of reports and share important data with your team.

Brandify has built a user-friendly interface that allows for robust filtering by time frame, top performers, locations and more.

Brandify offers a wealth of reporting within the dashboard, a propriety Brandscore tool, and ad-hoc report writers to create the reports that provide specific information important to your brand.

Robust digital marketing dashboards provide brands with a place to quantify the results produced from local marketing efforts. Brandify’s detailed analytics dashboard uses location insights to monitor top performing locations and optimize low performing locations.

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