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Local Marketing Brandify Location Intelligence

Hacking a Technology Stack for Local Presence Management

The idea that data should be at the core of all marketing strategies is not new, but for those who depend on in-store attribution for profitability, d...

Brandify Online-to-Offline Attribution Season of Cheer

Season of Cheer: Website Redesign with Grandma’s House of Hope

Completing our 2nd annual, Season of Cheer, Brandify is excited to work with Grandma’s House of Hope to help redesign the non-profit’s website. Based ...

Local Marketing Social Media Local SEO

Understanding the Millennial Mindset in 2017

As an enterprise marketer, chances are that the Millennials generation is a hot topic in your workplace right now. There are almost 85 million Millenn...

Local Marketing Facebook Analytics

Facebook Insights for Location-Based Marketers

Facebook has always been a critical component of maintaining a strong online presence and engaging with users on their preferred platforms. Facebook l...

Google Online Reviews Reviews

How to Survive Google’s New Local Pack Review Threshold with Bad Reviews

Google recently lowered its review threshold to a minimum of one-to-three reviews in order for brands to appear within the Local 3-Pack. Previously, l...

Data Quality Local Marketing Mobile

Three Things Local Marketers Can Learn from Google’s Real-Time Updates

Recently, Google released an update to its “Popular Times” feature, providing real-time updates for a location’s busiest times of day, allowing users ...

Data Quality Local Listings Brandify 360 Network

Why High-Quality Data Publishers Matter for Online Visibility

As voice search and artificially intelligent machines take over in 2017, the need for data syndication becomes increasingly prominent. Brands use data...

Voice Search Artificial Intelligence Machine Learning

Are Voice Search Analytics Coming to Google?

Artificial intelligence and voice search are, undeniably, some of the biggest technological trends of 2017. Not only do these technologies provide mar...

Local Marketing Online Reviews Reviews

5 Steps to Successful Reputation Management

Reviews play a big role in the purchase decisions of today’s consumers. Over 70% of consumers ages 25-34 seek out reviews before making a decision to ...

Local Marketing Local SEO Mobile

Google Prioritizes Local-Mobile Search with Local Ad Pack

Recent discoveries suggests that Google is experimenting with local inventory ad placement above the local 3-pack. These ads mirror the Local Pack in ...

Mobile Voice Search Local Listings

6 Fatal Customer Loyalty Mistakes and How to Avoid Them

Losing customers can cost brands millions or even billions of dollars annually; conversely, gaining and retaining loyal customers can more than double...

Local Marketing Analytics Google My Business

Google My Business API V3.2 Offers Historical Insights

Recently, Brandify predicted that Local would be an even greater focus for Google in 2017, and now, just two short weeks into the new year, Google has...

Voice Search Artificial Intelligence

Customer Intelligence and Cognitive Tech Take Center Stage at #CES2017

The Consumer Electronics Show (CES) celebrated its 50th anniversary in Las Vegas, Nevada this year for another eventful show filled with would-be futu...

Google Local SEO Mobile

Google AMP and Mobile Optimization in 2017

Almost a year ago, Google launched its much-anticipated Accelerated Mobile Pages (AMP) in order to create a better, quicker experience for mobile user...

Local Marketing Google Local SEO

The 5 Biggest Google Local Search Updates of 2016

As a whole, 2016 was a year full of changes to Google’s ranking algorithm and its local search results. From quarterly Google My Business updates, to ...

Brandify Local SEO Brandify Labs

Brandify in 2016: A Year in Review

As 2016 comes to a close, it’s time to reflect on past achievements, current opportunities and future goals. This has been an action-packed 19th year ...

Local Marketing Voice Search Artificial Intelligence

2017 Predictions and Prep: How AI Will Transform Local Commerce

With the arrival of Microsoft’s Project Evo debuting to rival the likes of Google Home, Amazon Echo and IBM Watson last week, it is evident that 2017 ...

Local Marketing Artificial Intelligence Brandify Labs

Improving Customer Experience Through Local Innovation

Technology is rapidly changing every day, and brands must evolve at the same pace to satisfy the needs of consumers who continue to adopt it. The prol...

Google Voice Search Artificial Intelligence

2017 Predictions and Prep: What’s Next for Google Local SERPs

At the beginning of this week, Jennifer Slegg pointed out that Google seems to be testing a new card-style layout for search results. This new format ...

Season of Cheer

Season of Cheer: Inspiring the Leaders of Tomorrow with Child Creativity Lab

Driving full speed ahead into our next project, Brandify is continuing the Season of Cheer by working with The Child Creativity Lab to support kids wh...

Local SEO Chat Bots Artificial Intelligence

2017 Predictions and Prep: Transforming Brand Engagement With Messaging

This week, both Google and Bing released instant messaging features. Both engines will now provide the ability for users to connect with brands direct...

Local SEO Season of Cheer

Season of Cheer: Social Responsibility with Mary’s Kitchen

Brandify kicked off its second annual Season of Cheer of by working with Mary’s Kitchen to help Orange County’s homeless community gain access to hot ...

Local SEO Local Pages Holiday Marketing

Webinar Recap: 3 Ways to Boost Your Local Marketing Strategy this Holiday Season

With Black Friday upon us and the holiday season officially in full swing, enterprise marketers are running out of time to get their local marketing s...

Foursquare Social Media Location Intelligence

How Location Data is Driving the Snapchat + Foursquare Deal

In an effort to give marketers more data-driven ads, Snapchat has entered into a deal with Foursquare to give more precision to its location-based geo...

Google Local SEO

Google Enhances UX with Mobile-First Indexing

On November 4th, Google announced that it will be introducing mobile-first indexing in place of desktop-first indexing. This will greatly enhance the ...

Local SEO Google Maps

Google Map Maker Shutting Down, Local Guides Taking its Place

Google announced this week that its Map Maker tool will be retired in March 2017. Map Maker, which was released in 2008, has served as a crowdsourced ...

Local SEO Local Advertising Holiday Marketing

Boosting Your Holiday Marketing Strategy: Strategies For Bridging Online to Offline

Today’s customers operate across many different channels, switching between devices and making split-second decisions based on relevant, timely and pe...

Chat Bots

How Technology is Changing the 2016 Presidential Election

The 2016 presidential election has potentially been the most technologically advanced election in history. Presidential candidates who once relied on ...

Beacon technology Mobile

Boosting Your Holiday Marketing Strategy: Mobile Optimization

Mobile is becoming an incremental part of the shopping experience for many consumers. This year, 73% of customers plan to use their mobile devices for...

Data Quality Local Pages Local Listings

Real-Time Location Management for an On-Demand Economy

We live in an on-demand economy where digital technologies have raised customer expectations and empowered them to make purchasing decisions within mo...

Local Listings Holiday Marketing

Boosting Your Holiday Marketing Strategy: Local Listings Optimization

The holiday countdown has finally begun, and local consumers everywhere are starting to make their lists and check them twice prior to shopping at nea...

Local SEO Apple Google Maps

Can Apple Maps Catch Up to Google Maps with iOS 10?

When Apple Maps launched back in September, 2012 with the release of iOS 6, it was considered inferior to Google Maps by many users. Over the followin...

Virtual Reality Augmented Reality

How Leveraging Location Data Can Help Prepare for the AI-First World

Google announced some exciting hardware releases at its #MadeByGoogle event this week, and at these products’ core is software that is increasingly fo...

Google Local SEO Local Listings

5 Ways Google’s Possum Algorithm Focuses on the Local User Experience

Google’s recent algorithm update, referred to as “Possum” by local SEO experts, has had many marketers wondering why they suddenly lost their local se...

Reviews Google My Business

3 Opportunities With the Google My Business API V3.1

Since its initial release last December, we have covered and supported the exciting updates to the Google My Business (GMB) API roll out. The latest u...

Facebook Local Pages Local Listings

4 Ways to Boost Brand Presence Using Facebook Locations

Corporate pages (previously, “parent pages”) are easy to manage and allow you to automate Facebook posts, but they should not be the only thing your b...

Local SEO Artificial Intelligence

5 Ways Marketers Can Harness the Power of Voice Search

With 20% of all mobile queries coming from voice search and 41% of adults performing voice searches daily, this method of search is quickly hitting ma...

Google Local SEO Reviews

Everything You Need to Know About Google’s Reviews from the Web

Recently, Google has made quite a few changes to local review guidelines. Last month, Google exposure with reviews to other customers. With nearly 90%...

Apple Wearables Voice Search Augmented Reality

4 Ways iOS 10 is Making Local Focal for Enterprises

With the release of Apple’s iOS 10, brands will find that the new operating system is increasingly focused on location through artificial intelligence...

Local Marketing Online-to-Offline Attribution

9 Location-Based Marketing Insights for Enterprises

The second annual Brandify Summit connected industry leaders and top brands over data analysis and local insights. From using location data to underst...

Online Reviews

Google Changes Schema Review Guidelines for Local Businesses

With reviews accounting for over 10 percent of overall ranking factors, review moderation is an important part of understanding your audience and driv...

Beacon technology Mobile Artificial Intelligence

Three Key Takeaways from #BrandifyIt2016 : Day 2

With the close of Brandify Summit 2016, brands can take away some valuable lessons in location-based marketing, specifically regarding the importance ...

Geotargeting Beacon technology Mobile

Live from #BrandifyIt2016: Proximity Best Practices: A Brand Guide

While beacon technology is still new, it is becoming widely adopted. There is a common misconception that beacons are simply used to send messages (pu...

Chat Bots Voice Search Artificial Intelligence

Live from #BrandifyIt2016: Making Vocal Local

Voice search refers to one’s smartphone, desktop computer or any other entry point that uses voice, like Google’s microphone or Amazon’s Echo. When so...

Local Marketing Local SEO

Live from #BrandifyIt2016: Local in the Post-Digital World

Digital technology infiltrates every aspect of our daily lives; we use it as customers, professionals and as general human beings. We now live in a po...

Data Quality Local SEO Online Reviews

Three Key Takeaways from #BrandifyIt2016 : Day 1

It’s been a jam-packed day, full of fun activities, industry leading speakers and great brand networking. Throughout today’s events, there have been a...

Analytics Location Intelligence Mobile

Live from #BrandifyIt2016: Understanding Audiences Using Location Data

Location data is extremely valuable when it comes to understanding local customers and creating strategies for engaging them and providing relevant, v...

Local Marketing

Live from #BrandifyIt2016: Hacking Marketing: Marketing Management in a Software World

As the world becomes more technical and everything is digitalized, marketing and software are invariably entangled and marketing management necessaril...

Multi-location Business Local SEO Reviews

Live from #BrandifyIt2016: The Changing Face of Local Search

  As  a big-name brand, it can be easy to feel invincible, but small, local competitors can beat enterprise brands who are failing to optimize for the...

Local SEO Mobile

5 Tips for Creating the Ultimate Holiday Shopping Experience

For enterprise brands with a plethora of locations, scaling marketing efforts for a short period of time often takes even more planning and preparatio...

Facebook Local Pages

4 Ways to Harness the Power of Facebook Local Listings

With over 91% of consumers using Facebook to find a local business online, brands cannot afford to have inaccurate location data or unclaimed listings...

Geotargeting Local SEO

Pokemon Go Is Using Location to Augment Reality

The release of the Pokemon Go app last week has had millions of users walking around with their phones held in the air, trying to catch Pokemon and pa...

Social Media

How Snapchat is Capitalizing on the Local User Experience

Location has always been a part of social media, but Snapchat is making local places a central feature of its platform in ways that other social sites...

Building Consumer Trust: 3 Industries Where Location Data Security Counts

When it comes to multi-location brands, mastery of location data is no simple task. Social strategy, presence management and local advertising all beg...

Apple Google Maps

Google and Apple Focus on Location for Next Gen User Tech

Within the past month, Google and Apple have both hosted annual events to announce upgrades to existing products and showcase some exciting next gener...