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1 min read

Hacking a Technology Stack for Local Presence Management

By Mila Hose on Apr 11, 2017 1:45:44 PM

The idea that data should be at the core of all marketing strategies is not new, but for those who depend on in-store attribution for profitability, data plays a unique role in bridging the online..

Tags: Local Marketing, Brandify, Location Intelligence

2 min read

Season of Cheer: Website Redesign with Grandma’s House of Hope

By Mila Hose on Mar 30, 2017 12:46:59 PM

Completing our 2nd annual, Season of Cheer, Brandify is excited to work with Grandma’s House of Hope to help redesign the non-profit’s website. Based in Santa Ana, Grandma’s House of Hope strives..

Tags: Brandify, Online-to-Offline Attribution, Season of Cheer

4 min read

Understanding the Millennial Mindset in 2017

By Mila Hose on Mar 3, 2017 12:55:28 PM

As an enterprise marketer, chances are that the Millennials generation is a hot topic in your workplace right now. There are almost 85 million Millennials in the U.S., making up more than a..

Tags: Local Marketing, SEO, Social

5 min read

Facebook Insights for Location-Based Marketers

By Mila Hose on Feb 23, 2017 12:13:36 PM

Facebook has always been a critical component of maintaining a strong online presence and engaging with users on their preferred platforms. Facebook locations enable enterprise brands to claim..

Tags: Local Marketing, Facebook, Analytics

3 min read

How to Survive Google’s New Local Pack Review Threshold with Bad Reviews

By Mila Hose on Feb 9, 2017 1:12:48 PM

Google recently lowered its review threshold to a minimum of one-to-three reviews in order for brands to appear within the Local 3-Pack. Previously, local businesses were expected to have a..

Tags: Google, Online Reviews, Reviews

4 min read

Three Things Local Marketers Can Learn from Google’s Real-Time Updates

By Mila Hose on Feb 3, 2017 11:57:42 AM

Recently, Google released an update to its “Popular Times” feature, providing real-time updates for a location’s busiest times of day, allowing users to find out how crowded a local businesses is..

Tags: Data Quality, Local Marketing, Mobile
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