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Brandify Local Marketing Location Intelligence

Hacking a Technology Stack for Local Presence Management

The idea that data should be at the core of all marketing strategies is not new, but for those who depend on in-store attribution for profitability, d...

Season of Cheer Online-to-Offline Attribution Brandify

Season of Cheer: Website Redesign with Grandma’s House of Hope

Completing our 2nd annual, Season of Cheer, Brandify is excited to work with Grandma’s House of Hope to help redesign the non-profit’s website. Based ...

Local Marketing Local SEO Social Media

Understanding the Millennial Mindset in 2017

As an enterprise marketer, chances are that the Millennials generation is a hot topic in your workplace right now. There are almost 85 million Millenn...

Facebook Analytics Local Marketing

Facebook Insights for Location-Based Marketers

Facebook has always been a critical component of maintaining a strong online presence and engaging with users on their preferred platforms. Facebook l...

Google Reviews Online Reviews

How to Survive Google’s New Local Pack Review Threshold with Bad Reviews

Google recently lowered its review threshold to a minimum of one-to-three reviews in order for brands to appear within the Local 3-Pack. Previously, l...

Mobile Data Quality Local Marketing

Three Things Local Marketers Can Learn from Google’s Real-Time Updates

Recently, Google released an update to its “Popular Times” feature, providing real-time updates for a location’s busiest times of day, allowing users ...

Brandify 360 Network Data Quality Local Listings

Why High-Quality Data Publishers Matter for Online Visibility

As voice search and artificially intelligent machines take over in 2017, the need for data syndication becomes increasingly prominent. Brands use data...

Voice Search Machine Learning Artificial Intelligence

Are Voice Search Analytics Coming to Google?

Artificial intelligence and voice search are, undeniably, some of the biggest technological trends of 2017. Not only do these technologies provide mar...

Reviews Online Reviews Local Marketing

5 Steps to Successful Reputation Management

Reviews play a big role in the purchase decisions of today’s consumers. Over 70% of consumers ages 25-34 seek out reviews before making a decision to ...

Local SEO Mobile Local Marketing

Google Prioritizes Local-Mobile Search with Local Ad Pack

Recent discoveries suggests that Google is experimenting with local inventory ad placement above the local 3-pack. These ads mirror the Local Pack in ...