Introducing the Monday Memo For a few months now, I've been emailing all Brandify employees every Monday morning with a summary of recent news in loca...
Introducing the Monday Memo For a few months now, I've been emailing all Brandify employees every Monday morning with a summary of recent news in loca...
With over 2.23 billion people logging into Facebook every month, it’s no wonder that companies are flocking to the social network to advertise their s...
In a blog post today, the Google My Business team announced a range of feature updates designed to help businesses create a more appealing online pres...
In our webinar Building Consumer Trust at Scale: Strategies for Multi-Location Brands, Brandify’s Damian Rollison and Dustin Hayes were joined by spec...
Within the first two minutes of Sundar Pichai’s keynote at Google I/O, he was already talking about local. “Every year at I/O,” Pichai said, “we learn...
You may have heard about the survey Google sent last week to small business owners, asking for their feedback about a range of paid features that coul...
During a recent trip to Southern California, I found myself on an unfamiliar errand. One Google search, 20 minutes, and a $15 Uber trip later, I arriv...
If you're a hotel owner, a marketer who works with hotel clients, or even just a frequent traveler, you'll no doubt have noticed that Google has made ...
Today, Google announced the release of version 4.4 of the Google My Business API. This release marks the ninth major update to the API since its launc...
With a whopping 2.23 billion people logging onto Facebook every month, there’s little question that members of your target audience are among the soci...
Notice something different? Though some of you may have already been using the new dashboard since its launch last year, Google has officially remove...
In an era where consumers are used to conducting extensive research before choosing a store or service provider, the importance of review management a...
Brands spend millions on advertising, and those dollars are shifting more and more to digital channels. In fact, 2019 is projected to be the first yea...
A picture is worth a thousand words. It’s no secret that photos gather more engagement, reach and click-throughs compared to plain text. However, not...
Scott Huffman, VP of Engineering for Google Assistant, announced today that in 43 U.S. states, Pixel phone users can now book tables at restaurants us...
Brandify is proud to announce that we won the Ad-to-Action Awards hosted by LSA under the Social & Reputation Management category. Judges from Disney,...
In a time where consumers can easily search for nearby businesses using their phone or desktop, it’s especially important for businesses to invest in ...
Last week the SMX West conference took place in San Jose. I was both a presenter and an attendee, and I thought I’d take a moment to share some of my ...
Brandify is proud to announce that we have been named a finalist for the 2019 LSA Ad-to-Action Awards under the Social & Reputation Management categor...
The start of a new year is a good time to take a breath, reassess the recent past, and make plans for the future. That’s especially pertinent after a ...
SMX is an industry leading event that covers the latest in search marketing. This two-day event is led by experts and features tactic-driven session...
Introduced in 2017 by Google, Google Posts allow businesses to post text and photos directly to Google My Business (GMB). These posts appear on the lo...
Before we dive into what trends we think will be essential to focus on in 2019, it’s important to recap what happened in 2018.
Google Releases GMB API v4.3 Marking the third major update this year, Google is releasing version 4.3 of the Google My Business (GMB) API to the publ...
Similar to The Four V’s of Big Data, Brandify identifies the Four V’s of Reputation to help companies adapt their products and services to better meet...
A few weeks ago, Google added the following notice to the help documentation for GMB Insights: “We’ve recently expanded our approach to how we capture...
The holidays are quickly approaching. Is your brand ready for the upcoming surge in online traffic and in-store visits? Here are 10 local marketing ti...
If you find it hard to keep up with new releases and feature changes in Google’s suite of local products, you shouldn’t feel bad. The pace of these up...
Managing Linked Listings Has Been Tricky In The Past Google hasn’t been especially transparent in the past about managing the relationships between bu...
Brandify is proud to announce that we are a certified Great Place to Work for the 2nd year in a row! Our lively office in Anaheim, California - just m...
You’ve heard the term, but you may still be asking the question: What exactly is voice search? Voice search allows users to search the internet by sp...
Brandify Summit 2018 was a 3-day event filled with learning from industry trailblazers, networking with like-minded peers, engaging in break-out sessi...
For many brands, store openings involve a complex and costly investment of energy and resources. Multiple departments must collaborate on activities l...
Missed our webinar? No worries, see below for the replay and quick recap!
Google’s been on a roll this year with updates to the Google My Business (GMB) API. In April, the company announced the version 4.1 update, which cont...
Why Reputation Matters When it comes to reviews, it’s critical to understand that audiences now have the power to make or break your reputation online...
You missed out on some big news in the world of local if you weren’t paying attention to the announcements made recently at Google’s I/O conference. I...
With 1.2 trillion searches occurring on Google each year, it is imperative to have a strong local marketing strategy that incorporates Google My Busin...
It’s safe to say that come Q1, marketers will be off to the races putting long-devised strategies in place for the new year. Enterprise brands note in...
Working with a recognized provider is the first step toward local marketing success. Contact us to learn more about how Brandify's platform and certif...
With all the hype of virtual reality, augmented reality, new user technologies and the next wave of brick and mortar shopping—one area of marketing ha...
As rapid as technology moves, there's no where to go but up. The internet continuously revolutionizes itself, and soon see that next two decades may b...
This holiday season, customers will be expecting that the brands they love and trust are leveling up to meet their demands. But these demands are not ...
Changes in technology mean nothing if users are not adopting them. Not only have brands in the past two decades seen consumers adapt new technologies ...
We are excited to announce the progress and success of the innovations of Brandify Labs! From our chatbot locator, to smart review response, enterpris...
With every year that Digital progresses, we see incremental but obvious transformation. The shifts and changes of the past two decades in particular h...
"You can't connect the dots looking forward; you can only connect them looking backwards." -Steve Jobs This year marks our 20th Branniversary and with...
We are excited to announce that Brandify has been nationally certified as a 2017 Great Place to Work!
For marketers everywhere, holiday season planning is in its final stages. With T-6 weeks until Black Friday and other major holiday sales, it’s time t...
As the ecosystem shifts into harnessing and utilizing data to empower customers' every day decisions, the core of all relevance is location. Seven dig...
Day 2 of the 2017 Brandify Summit focused on the opportunities with newly adopted technologies like artificial intelligence and voice. From discovery ...
1990's and the eventual transition into Mobile/social/apps, brands now have a significant opportunity posed to them with the future of search. In its ...
A major player in the game and increasingly moving towards local, Amazon has tapped into the power of voice for the golden age of AI. David Isbitski, ...
Day 1 of the 2017 Brandify Summit has given our attendees and viewers a world full of insight! Today, discussions revolved heavily around how the spec...
Industry veteran and SEOphile Barry Schwartz from Search Engine Roundtable graced the Brandify Summit audience with his deep knowledge and insights on...
In an industry where it seems like acting like acclaimed Mad Men will reel in loyal customers for our brands, the reality, as Venture Beat’s Travis Wr...
In the era of “near me” and “micro moments,” immediacy and context were what customers demanded of brands. But customers are getting smarter, and they...
It’s no secret that online location management has become more complex and challenging than ever before. With 88% of customers noting that they trust ...
Brandify announces its latest partnerships with Yelp, the leading online community for location information and reviews. We are proud to be the first ...
The latest Brand Battle features a feud between two of the most coveted brands when it comes to personal care and wellness: Jenny Craig and Weight Wat...
Image via Mike Blumenthal Back in November of 2016, Google began experimenting with the concept of including a messaging feature within Google My Busi...
In today’s world, vocal is local. In fact, Mary Meeker confirmed at last month’s Code Conference that with so many users on the go, voice is now begin...
The newly public Snap, Inc. has just released another update that shows how the app continues to drive relevance and personalization for users through...
Wondering how to use Snapchat for your brand? Geofilters is the key. Beyond awareness, Snapchat campaigns can be launched for product/service launches...
Brandify becomes a Snapchat Partner, Launching Enterprise Geofilter solution. As an early adopter of the Geofilter API, Brandify will immediately begi...
Creating a perfect location marketing strategy is not one size fits all when it comes to the 28 million small businesses in the United States.The va...
The idea that data should be at the core of all marketing strategies is not new, but for those who depend on in-store attribution for profitability, d...
Completing our 2nd annual, Season of Cheer, Brandify is excited to work with Grandma’s House of Hope to help redesign the non-profit’s website. Based ...
At its core, mobile optimization has not changed. Traditional, or "old tricks," are still applied and it builds the foundation of increasing your sear...
In this month's Brand Battle, two major cellphone carriers, Verizon and AT&T are "wirelessly" paired against each other to see who reigns supreme when...
Every year, leaders retail and design gather together to discuss new and emerging innovations. This year, Brandify will be sponsoring GlobalShop 2017 ...
For the past few days, there has been a lot of interest in the news of Yext's filing to go public. Industry insiders have pored over the pages of the ...
Shoptalk is a leading retail and e-commerce event. It gathers together retailers, major brands, start-ups and investors. This event will bring togethe...
Google and many other big platforms are at a time when they are faced with deceiving information inundating the online world. It presents a question, ...
As an enterprise marketer, chances are that the Millennials generation is a hot topic in your workplace right now. There are almost 85 million Millenn...
Facebook has always been a critical component of maintaining a strong online presence and engaging with users on their preferred platforms. Facebook l...
Today, Brandify is excited to announce the acquisition of Street Fight, the foremost integrated media, research and events company covering local mark...
Today, most businesses receive an average of 24 calls per month from marketers trying to sell them something. With such a massive number of solicitati...
Every year, the Local Search industry's best and brightest convene for the Local Search Association's flagship event, which covers a wide spectrum of ...
Every year, senior marketers from the biggest brands, agencies and publishers come together with innovative tech and service providers to learn how to...
Google recently lowered its review threshold to a minimum of one-to-three reviews in order for brands to appear within the Local 3-Pack. Previously, l...
Recently, Google released an update to its “Popular Times” feature, providing real-time updates for a location’s busiest times of day, allowing users ...
There are many different ways in which cognitive technology will influence 2017, but chatbots are gaining special attention due to the fact that they ...
Reviews play a big role in the purchase decisions of today’s consumers. Over 70% of consumers ages 25-34 seek out reviews before making a decision to ...
Today, Brandify is pleased to announce an exciting addition to our executive team. Mike Pycha has been appointed Brandify's Chief Revenue Officer, res...
As voice search and artificially intelligent machines take over in 2017, the need for data syndication becomes increasingly prominent. Brands use data...
Artificial intelligence and voice search are, undeniably, some of the biggest technological trends of 2017. Not only do these technologies provide mar...
Reviews play a big role in the purchase decisions of today’s consumers. Over 70% of consumers ages 25-34 seek out reviews before making a decision to ...
Brandify Founder and CEO, Manish Patel, will be moderating a panel of experienced marketing professionals at the SIIA Boot Camp Marketing Series in Ir...
Recent discoveries suggests that Google is experimenting with local inventory ad placement above the local 3-pack. These ads mirror the Local Pack in ...
For many enterprises, managing location data, such as cleansing and syndication, distribution and data aggregation is a full-time responsibility that ...
Losing customers can cost brands millions or even billions of dollars annually; conversely, gaining and retaining loyal customers can more than double...
Join Brandify for the International Franchise Association's annual convention to learn from some of the industry's most experienced leaders. Listen as...
Recently, Brandify predicted that Local would be an even greater focus for Google in 2017, and now, just two short weeks into the new year, Google has...
With the holidays just behind us and Valentine's Day around the corner, it is a busy time of the year for jewelry retailers. Yet, when it comes to two...
The Consumer Electronics Show (CES) celebrated its 50th anniversary in Las Vegas, Nevada this year for another eventful show filled with would-be futu...
Almost a year ago, Google launched its much-anticipated Accelerated Mobile Pages (AMP) in order to create a better, quicker experience for mobile user...
As local SEOs continue to make predictions for changes to local search in 2017, a prevailing theme has been the idea of a single answer to search resu...
