Google My Business

Google Launches New Settings for Hotel Amenities

This week on Twitter, several local SEOs discussed the mysterious disappearance of the amenities settings from the Google My Business dashboards of so...

Brandify Local SEO Manish Patel Award

Brandify Wins 2019 MarTech Breakthrough Award for Best SEO Platform

Brandify, the industry leader in location-based marketing solutions, has been selected as the winner of the 2019 MarTech Breakthrough Award for Best S...

Insights Monday Memo

Monday Memo: Citation debate continues, MarTech Today’s new report, GMB photos boost engagement, and more!

The citation debate continues

Monday Memo

Monday Memo: The value of local citations, Google Q&A adds more answers, new GMB “request a quote” button, and more!

The value of local citations

Reviews case study Listings

Advisors Mortgage Wins Top Ranking by Taking Charge of Listings and Reviews

Advisors Mortgage Group is a multi-location mortgage lender based in Ocean Township, New Jersey, with offices in several states. As a growing business...

Monday Memo

Monday Memo: Walmart wins on Prime Day, Trustpilot’s new consumer study, DuckDuckGo's local upgrade, and more!

Walmart makes the most of Prime Day

Monday Memo

Monday Memo: Grubhub buying restaurant websites, Google launches local-social app, and more!

Grubhub is buying up restaurant websites by the thousands

Reviews case study

Chuze Fitness Keeps Clubs In Shape with Rewards for Great Reviews

Chuze Fitness, a popular chain of West Coast fitness clubs with locations in California, Colorado, Arizona, and New Mexico, wanted to tighten up its a...

News & Events Monday Memo

Monday Memo: Google Launches Place Topics, Best Practices for Short Names, and More!

Introducing the Monday Memo For a few months now, I've been emailing all Brandify employees every Monday morning with a summary of recent news in loca...

Facebook Social

How to Optimize your Facebook Business Page

With over 2.23 billion people logging into Facebook every month, it’s no wonder that companies are flocking to the social network to advertise their s...

Google My Business

Google My Business Adds New Features to Help Businesses Engage with Consumers

In a blog post today, the Google My Business team announced a range of feature updates designed to help businesses create a more appealing online pres...

Webinar reputation

Building Consumer Trust Webinar Recap

In our webinar Building Consumer Trust at Scale: Strategies for Multi-Location Brands, Brandify’s Damian Rollison and Dustin Hayes were joined by spec...

Google News & Events

Google I/O Had a Lot to Say about Local Search; Here's a Recap

Within the first two minutes of Sundar Pichai’s keynote at Google I/O, he was already talking about local. “Every year at I/O,” Pichai said, “we learn...

Google Google My Business

Google Releases Statement on Paid Listings

You may have heard about the survey Google sent last week to small business owners, asking for their feedback about a range of paid features that coul...

Listings

How to Remove Duplicate Listings

During a recent trip to Southern California, I found myself on an unfamiliar errand. One Google search, 20 minutes, and a $15 Uber trip later, I arriv...

Google ebook

Announcing the Brandify Guide to Google Optimization for Hotels

If you're a hotel owner, a marketer who works with hotel clients, or even just a frequent traveler, you'll no doubt have noticed that Google has made ...

News & Events Google My Business

Google My Business API v4.4 Released

Today, Google announced the release of version 4.4 of the Google My Business API. This release marks the ninth major update to the API since its launc...

Facebook Social

9 Benefits of Facebook Pages for Multi-Location Brands

With a whopping 2.23 billion people logging onto Facebook every month, there’s little question that members of your target audience are among the soci...

Google My Business

Navigating The New Google My Business Dashboard

Notice something different?  Though some of you may have already been using the new dashboard since its launch last year, Google has officially remove...

reputation

3 Benefits of Native Reviews

In an era where consumers are used to conducting extensive research before choosing a store or service provider, the importance of review management a...

Local Advertising

Localized Ad Targeting: Reaching Customers Where It Counts

Brands spend millions on advertising, and those dollars are shifting more and more to digital channels. In fact, 2019 is projected to be the first yea...

Google Google My Business

Best Practices for Google My Business Photos

A picture is worth a thousand words.  It’s no secret that photos gather more engagement, reach and click-throughs compared to plain text. However, not...

Google

Google Assistant Now Supports Restaurant Booking in 43 States

Scott Huffman, VP of Engineering for Google Assistant, announced today that in 43 U.S. states, Pixel phone users can now book tables at restaurants us...

News & Events

Brandify Announced as 2019 LSA Ad-to-Action Award Winner

Brandify is proud to announce that we won the Ad-to-Action Awards hosted by LSA under the Social & Reputation Management category. Judges from Disney,...

Local Pages

The Ultimate Guide To Optimizing Your Local Landing Pages

In a time where consumers can easily search for nearby businesses using their phone or desktop, it’s especially important for businesses to invest in ...

AI Conference recap

Where AI Meets Local: Tackling Consumer Engagement at Scale

News & Events

Four Takeaways from SMX West 2019

Last week the SMX West conference took place in San Jose. I was both a presenter and an attendee, and I thought I’d take a moment to share some of my ...

News & Events

Brandify announced as finalist for 2019 LSA Ad-to-action Award

Brandify is proud to announce that we have been named a finalist for the 2019 LSA Ad-to-Action Awards under the Social & Reputation Management categor...

Local Marketing Digital Economy

Local Optimization in the New Digital Ecosystem

The start of a new year is a good time to take a breath, reassess the recent past, and make plans for the future. That’s especially pertinent after a ...

News & Events

Brandify speaking at SMX West 2019

  SMX is an industry leading event that covers the latest in search marketing. This two-day event is led by experts and features tactic-driven session...

Google Google My Business

The Ultimate Guide to Google Posts

Introduced in 2017 by Google, Google Posts allow businesses to post text and photos directly to Google My Business (GMB). These posts appear on the lo...

Google location based marketing

3 Local Marketing Predictions for 2019

Before we dive into what trends we think will be essential to focus on in 2019, it’s important to recap what happened in 2018.

Google My Business

Google My Business API v4.3 new features

Google Releases GMB API v4.3 Marking the third major update this year, Google is releasing version 4.3 of the Google My Business (GMB) API to the publ...

reputation

The 4 V’s of Reputation

Similar to The Four V’s of Big Data, Brandify identifies the Four V’s of Reputation to help companies adapt their products and services to better meet...

Google Insights

Brandify Data Shows Major Spike in Google Search Counts

A few weeks ago, Google added the following notice to the help documentation for GMB Insights: “We’ve recently expanded our approach to how we capture...

Top 10 Local Marketing Tips for the Holidays

The holidays are quickly approaching. Is your brand ready for the upcoming surge in online traffic and in-store visits? Here are 10 local marketing ti...

Google News & Events

Google News Roundup: Search Terms, Beacons, Anonymous Reviews

If you find it hard to keep up with new releases and feature changes in Google’s suite of local products, you shouldn’t feel bad. The pace of these up...

Google

Google Adds “Located Within” to User-Suggested Edits

Managing Linked Listings Has Been Tricky In The Past Google hasn’t been especially transparent in the past about managing the relationships between bu...

News & Events

Brandify Secures National Certification as a Great Place to Work

Brandify is proud to announce that we are a certified Great Place to Work for the 2nd year in a row! Our lively office in Anaheim, California - just m...

Voice Search

Preparing For The Voice Search Era

 You’ve heard the term, but you may still be asking the question: What exactly is voice search? Voice search allows users to search the internet by sp...

Brandify Summit

10 takeaways from brandify summit 2018

Brandify Summit 2018 was a 3-day event filled with learning from industry trailblazers, networking with like-minded peers, engaging in break-out sessi...

Google

Google Tests Future Store Openings

For many brands, store openings involve a complex and costly investment of energy and resources. Multiple departments must collaborate on activities l...

Webinar

Webinar recap: From Clicks to Bricks-How Digital is Driving the New In-Store Experience

Missed our webinar? No worries, see below for the replay and quick recap!

Google My Business Google API

Google My Business Launches API Updates: Verification, Chain Membership, and More

Google’s been on a roll this year with updates to the Google My Business (GMB) API. In April, the company announced the version 4.1 update, which cont...

Local Marketing Online Reviews Reviews News digital marketing Review Monitor Blog review management

How Reviews Can Help Your Brand Build Trust

Why Reputation Matters When it comes to reviews, it’s critical to understand that audiences now have the power to make or break your reputation online...

News & Events

Google I/O 2018 Recap: The Effects on Local Marketing

You missed out on some big news in the world of local if you weren’t paying attention to the announcements made recently at Google’s I/O conference. I...

News

The Latest in GMB: New Google My Business API Updates

With 1.2 trillion searches occurring on Google each year, it is imperative to have a strong local marketing strategy that incorporates Google My Busin...

LSA Certification

Choosing a Local Marketing Platform for 2018

It’s safe to say that come Q1, marketers will be off to the races putting long-devised strategies in place for the new year. Enterprise brands note in...

News

Brandify Earns Local Search Association Certification

Working with a recognized provider is the first step toward local marketing success. Contact us to learn more about how Brandify's platform and certif...

Claiming Locations Snapchat holiday 2017

Holiday 2017 Countdown: Are Your Locations Social?

With all the hype of virtual reality, augmented reality, new user technologies and the next wave of brick and mortar shopping—one area of marketing ha...

Google SEO Search engine optimization Branniversary

Brandify 20 Year Anniversary Series: Into the Future

As rapid as technology moves, there's no where to go but up. The internet continuously revolutionizes itself, and soon see that next two decades may b...

Google Voice Search SEO holiday 2017

Holiday 2017 Countdown: Are Your Locations Smart?

This holiday season, customers will be expecting that the brands they love and trust are leveling up to meet their demands. But these demands are not ...

Google SEO Search engine optimization Branniversary

Brandify 20 Year Anniversary Series: Evolving Customer Interfaces

Changes in technology mean nothing if users are not adopting them. Not only have brands in the past two decades seen consumers adapt new technologies ...

News

Brandify Labs Proves the Future of Local Marketing Using Artificial Intelligence

We are excited to announce the progress and success of the innovations of Brandify Labs! From our chatbot locator, to smart review response, enterpris...

Google Snapchat SEO Branniversary

Brandify 20 Year Anniversary Series: Decades of Transformation

With every year that Digital progresses, we see incremental but obvious transformation. The shifts and changes of the past two decades in particular h...

Google Snapchat SEO

Brandify 20 Year Anniversary Series: Then and Now

"You can't connect the dots looking forward; you can only connect them looking backwards." -Steve Jobs This year marks our 20th Branniversary and with...

News

Brandify Nationally Certified as a 2017 Great Place to Work

We are excited to announce that Brandify has been nationally certified as a 2017 Great Place to Work!

Claiming Locations Snapchat SEO holiday 2017

Holiday 2017 Countdown: Is your Location Data Ready?

For marketers everywhere, holiday season planning is in its final stages. With T-6 weeks until Black Friday and other major holiday sales, it’s time t...

Local Marketing Claiming Locations Local Advertising Brandify Summit 2017 SEO

7 Expert Insights on the Importance of Location

As the ecosystem shifts into harnessing and utilizing data to empower customers' every day decisions, the core of all relevance is location. Seven dig...

Local Marketing Claiming Locations Local Advertising Brandify Summit 2017 SEO

#BrandifyIt2017 Day 2 Recap: Discovery, AI and Engagement

Day 2 of the 2017 Brandify Summit focused on the opportunities with newly adopted technologies like artificial intelligence and voice. From discovery ...

Local Marketing Claiming Locations Local Advertising Brandify Summit 2017 SEO

Live From #BrandifyIt2017: AI, Bots and the Future of Search with Microsoft

1990's and the eventual transition into Mobile/social/apps, brands now have a significant opportunity posed to them with the future of search. In its ...

Local Marketing Claiming Locations Local Advertising Brandify Summit 2017 SEO

Live From #BrandifyIt2017: Fireside Chat with Amazon

A major player in the game and increasingly moving towards local, Amazon has tapped into the power of voice for the golden age of AI. David Isbitski, ...

Local Marketing Claiming Locations Local Advertising Brandify Summit 2017 SEO

#BrandifyIt2017 Day 1 Recap: Location, Data and Enhancing Brand Reputation

Day 1 of the 2017 Brandify Summit has given our attendees and viewers a world full of insight! Today, discussions revolved heavily around how the spec...

Local Marketing Claiming Locations Local Advertising Brandify Summit 2017 SEO

Live From #BrandifyIt2017: The True Factors for Discoverability with Barry Schwartz

Industry veteran and SEOphile Barry Schwartz from Search Engine Roundtable graced the Brandify Summit audience with his deep knowledge and insights on...

Local Marketing Claiming Locations Local Advertising Brandify Summit 2017

Live From #BrandifyIt2017: The Future of Local with Travis Wright

In an industry where it seems like acting like acclaimed Mad Men will reel in loyal customers for our brands, the reality, as Venture Beat’s Travis Wr...

Apple Claiming Locations Google Maps Artificial Intelligence

3 Ways Maps Technologies Are Getting Smarter

In the era of “near me” and “micro moments,” immediacy and context were what customers demanded of brands. But customers are getting smarter, and they...

Online Reviews Claiming Locations Yelp

4 Tips For Optimizing Your Brand’s Online Presence With Yelp

It’s no secret that online location management has become more complex and challenging than ever before. With 88% of customers noting that they trust ...

News Uncategorized

Brandify Partners with Yelp to Deliver Claiming and Yelp Knowledge to Its Customers

Brandify announces its latest partnerships with Yelp, the leading online community for location information and reviews. We are proud to be the first ...

Case Studies Uncategorized Brand Battle

Brand Battle: Jenny Craig vs Weight Watchers

The latest Brand Battle features a feud between two of the most coveted brands when it comes to personal care and wellness: Jenny Craig and Weight Wat...

Chat Bots Voice Search AI

What the Latest Google My Business Update Says about Local for Brands

Image via Mike Blumenthal Back in November of 2016, Google began experimenting with the concept of including a messaging feature within Google My Busi...

Voice Search

How Brands Can Use Voice Search to Win Local

In today’s world, vocal is local. In fact, Mary Meeker confirmed at last month’s Code Conference that with so many users on the go, voice is now begin...

Snapchat

Snapchat Seizes Local-Social with Snap Map

The newly public Snap, Inc. has just released another update that shows how the app continues to drive relevance and personalization for users through...

Snapchat

Webinar Replay: How to Re-energize Your Local-Social Strategy with Snapchat Geofilters

Wondering how to use Snapchat for your brand? Geofilters is the key. Beyond awareness, Snapchat campaigns can be launched for product/service launches...

Local Advertising Snapchat advertising

Snapchat Geofilters: An Advertisement Guide for Brands

Brandify becomes a Snapchat Partner, Launching Enterprise Geofilter solution. As an early adopter of the Geofilter API, Brandify will immediately begi...

Local Marketing

The Usability Gap: Designing the Right Products for SMBs

  Creating a perfect location marketing strategy is not one size fits all when it comes to the 28 million small businesses in the United States.The va...

Local Marketing Brandify Location Intelligence

Hacking a Technology Stack for Local Presence Management

The idea that data should be at the core of all marketing strategies is not new, but for those who depend on in-store attribution for profitability, d...

Brandify Online-to-Offline Attribution Season of Cheer

Season of Cheer: Website Redesign with Grandma’s House of Hope

Completing our 2nd annual, Season of Cheer, Brandify is excited to work with Grandma’s House of Hope to help redesign the non-profit’s website. Based ...

Local SEO Mobile

Optimizing for Mobile Search: New Tips and Old Tricks

At its core, mobile optimization has not changed. Traditional, or "old tricks," are still applied and it builds the foundation of increasing your sear...

Case Studies Brand Battle Research

Brand Battle: Verizon vs. AT&T

In this month's Brand Battle, two major cellphone carriers, Verizon and AT&T are "wirelessly" paired against each other to see who reigns supreme when...

Learn Webinars

Webinar: Optimizing for Mobile Search

 

News & Events

Brandify Sponsors GlobalShop 2017

Every year, leaders retail and design gather together to discuss new and emerging innovations. This year, Brandify will be sponsoring GlobalShop 2017 ...

Manishologies

Yext IPO: The New Local Reality

For the past few days, there has been a lot of interest in the news of Yext's filing to go public. Industry insiders have pored over the pages of the ...

News & Events

Brandify Sponsors Shoptalk 2017

Shoptalk is a leading retail and e-commerce event. It gathers together retailers, major brands, start-ups and investors. This event will bring togethe...

Google Local SEO

Google’s Pragmatic Approach to the Truth, and Its Pitfalls

Google and many other big platforms are at a time when they are faced with deceiving information inundating the online world. It presents a question, ...

Local Marketing Social Media Local SEO

Understanding the Millennial Mindset in 2017

As an enterprise marketer, chances are that the Millennials generation is a hot topic in your workplace right now. There are almost 85 million Millenn...

Local Marketing Facebook Analytics

Facebook Insights for Location-Based Marketers

Facebook has always been a critical component of maintaining a strong online presence and engaging with users on their preferred platforms. Facebook l...

News & Events

Brandify Continues Local Innovation Through Street Fight Acquisition

Today, Brandify is excited to announce the acquisition of Street Fight, the foremost integrated media, research and events company covering local mark...

Local Marketing Local SEO Local Listings

What Does It Mean to Practice Local SEO Ethically?

Today, most businesses receive an average of 24 calls per month from marketers trying to sell them something. With such a massive number of solicitati...

News & Events

Brandify Sponsors LSA Conference 2017

Every year, the Local Search industry's best and brightest convene for the Local Search Association's flagship event, which covers a wide spectrum of ...

News & Events

Brandify Sponsors iMedia Brand Summit

Every year, senior marketers from the biggest brands, agencies and publishers come together with innovative tech and service providers to learn how to...

Google Online Reviews Reviews

How to Survive Google’s New Local Pack Review Threshold with Bad Reviews

Google recently lowered its review threshold to a minimum of one-to-three reviews in order for brands to appear within the Local 3-Pack. Previously, l...

Data Quality Local Marketing Mobile

Three Things Local Marketers Can Learn from Google’s Real-Time Updates

Recently, Google released an update to its “Popular Times” feature, providing real-time updates for a location’s busiest times of day, allowing users ...

Chat Bots Artificial Intelligence Machine Learning

How Cognitive Learning and Messaging Can Be Used to Engage Customers in 2017

There are many different ways in which cognitive technology will influence 2017, but chatbots are gaining special attention due to the fact that they ...

Case Studies

Automotive Retailer Increases Web Traffic 40% Using Reviews

Reviews play a big role in the purchase decisions of today’s consumers. Over 70% of consumers ages 25-34 seek out reviews before making a decision to ...

News & Events

Brandify Names Mike Pycha Chief Revenue Officer

Today, Brandify is pleased to announce an exciting addition to our executive team. Mike Pycha has been appointed Brandify's Chief Revenue Officer, res...

Data Quality Local Listings Brandify 360 Network

Why High-Quality Data Publishers Matter for Online Visibility

As voice search and artificially intelligent machines take over in 2017, the need for data syndication becomes increasingly prominent. Brands use data...

Voice Search Artificial Intelligence Machine Learning

Are Voice Search Analytics Coming to Google?

Artificial intelligence and voice search are, undeniably, some of the biggest technological trends of 2017. Not only do these technologies provide mar...

Local Marketing Online Reviews Reviews

5 Steps to Successful Reputation Management

Reviews play a big role in the purchase decisions of today’s consumers. Over 70% of consumers ages 25-34 seek out reviews before making a decision to ...

News & Events

Brandify CEO Speaks at SIIA Bootcamp Marketing Series

Brandify Founder and CEO, Manish Patel, will be moderating a panel of experienced marketing professionals at the SIIA Boot Camp Marketing Series in Ir...

Local Marketing Local SEO Mobile

Google Prioritizes Local-Mobile Search with Local Ad Pack

Recent discoveries suggests that Google is experimenting with local inventory ad placement above the local 3-pack. These ads mirror the Local Pack in ...