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smx recap

Four Takeaways from SMX West 2019

Last week the SMX West conference took place in San Jose. I was both a presenter and an attendee, and I thought I’d take a moment to share some of my ...

Award

Brandify announced as finalist for 2019 LSA Ad-to-action Award

Brandify is proud to announce that we have been named a finalist for the 2019 LSA Ad-to-Action Awards under the Social & Reputation Management categor...

Local Marketing Digital Economy

Local Optimization in the New Digital Ecosystem

The start of a new year is a good time to take a breath, reassess the recent past, and make plans for the future. That’s especially pertinent after a ...

News & Events

Brandify speaking at SMX West 2019

  SMX is an industry leading event that covers the latest in search marketing. This two-day event is led by experts and features tactic-driven session...

Google My Business Google

The Ultimate Guide to Google Posts

Introduced in 2017 by Google, Google Posts allow businesses to post text and photos directly to Google My Business (GMB). These posts appear on the lo...

location based marketing Google

3 Local Marketing Predictions for 2019

Before we dive into what trends we think will be essential to focus on in 2019, it’s important to recap what happened in 2018.

Google My Business

Google My Business API v4.3 new features

Google Releases GMB API v4.3 Marking the third major update this year, Google is releasing version 4.3 of the Google My Business (GMB) API to the publ...

reputation

The 4 V’s of Reputation

Similar to The Four V’s of Big Data, Brandify identifies the Four V’s of Reputation to help companies adapt their products and services to better meet...

Google Analytics

Brandify Data Shows Major Spike in Google Search Counts

A few weeks ago, Google added the following notice to the help documentation for GMB Insights: “We’ve recently expanded our approach to how we capture...

Top 10 Local Marketing Tips for the Holidays

The holidays are quickly approaching. Is your brand ready for the upcoming surge in online traffic and in-store visits? Here are 10 local marketing ti...

Google

Google News Roundup: Search Terms, Beacons, Anonymous Reviews

If you find it hard to keep up with new releases and feature changes in Google’s suite of local products, you shouldn’t feel bad. The pace of these up...

Google

Google Adds “Located Within” to User-Suggested Edits

Managing Linked Listings Has Been Tricky In The Past Google hasn’t been especially transparent in the past about managing the relationships between bu...

Brandify Secures National Certification as a Great Place to Work

Brandify is proud to announce that we are a certified Great Place to Work for the 2nd year in a row! Our lively office in Anaheim, California - just m...

Voice Search

Preparing For The Voice Search Era

 You’ve heard the term, but you may still be asking the question: What exactly is voice search? Voice search allows users to search the internet by sp...

Brandify Summit

10 takeaways from brandify summit 2018

Brandify Summit 2018 was a 3-day event filled with learning from industry trailblazers, networking with like-minded peers, engaging in break-out sessi...

Google

Google Tests Future Store Openings

For many brands, store openings involve a complex and costly investment of energy and resources. Multiple departments must collaborate on activities l...

Webinar review management Yelp

Webinar recap: From Clicks to Bricks-How Digital is Driving the New In-Store Experience

Missed our webinar? No worries, see below for the replay and quick recap!

Google My Business Google API

Google My Business Launches API Updates: Verification, Chain Membership, and More

Google’s been on a roll this year with updates to the Google My Business (GMB) API. In April, the company announced the version 4.1 update, which cont...

News Blog Online Reviews review management Reviews Review Monitor digital marketing Local Marketing

How Reviews Can Help Your Brand Build Trust

Why Reputation Matters When it comes to reviews, it’s critical to understand that audiences now have the power to make or break your reputation online...

News

Google I/O 2018 Recap: The Effects on Local Marketing

You missed out on some big news in the world of local if you weren’t paying attention to the announcements made recently at Google’s I/O conference. I...

News

The Latest in GMB: New Google My Business API Updates

With 1.2 trillion searches occurring on Google each year, it is imperative to have a strong local marketing strategy that incorporates Google My Busin...

LSA Certification

Choosing a Local Marketing Platform for 2018

It’s safe to say that come Q1, marketers will be off to the races putting long-devised strategies in place for the new year. Enterprise brands note in...

News

Brandify Earns Local Search Association Certification

Working with a recognized provider is the first step toward local marketing success. Contact us to learn more about how Brandify's platform and certif...

Claiming Locations Snapchat holiday 2017

Holiday 2017 Countdown: Are Your Locations Social?

With all the hype of virtual reality, augmented reality, new user technologies and the next wave of brick and mortar shopping—one area of marketing ha...

Google SEO Search engine optimization Branniversary

Brandify 20 Year Anniversary Series: Into the Future

As rapid as technology moves, there's no where to go but up. The internet continuously revolutionizes itself, and soon see that next two decades may b...

Google SEO Voice Search holiday 2017

Holiday 2017 Countdown: Are Your Locations Smart?

This holiday season, customers will be expecting that the brands they love and trust are leveling up to meet their demands. But these demands are not ...

Google SEO Search engine optimization Branniversary

Brandify 20 Year Anniversary Series: Evolving Customer Interfaces

Changes in technology mean nothing if users are not adopting them. Not only have brands in the past two decades seen consumers adapt new technologies ...

News

Brandify Labs Proves the Future of Local Marketing Using Artificial Intelligence

We are excited to announce the progress and success of the innovations of Brandify Labs! From our chatbot locator, to smart review response, enterpris...

Google Snapchat SEO Branniversary

Brandify 20 Year Anniversary Series: Decades of Transformation

With every year that Digital progresses, we see incremental but obvious transformation. The shifts and changes of the past two decades in particular h...

Google Snapchat SEO

Brandify 20 Year Anniversary Series: Then and Now

"You can't connect the dots looking forward; you can only connect them looking backwards." -Steve Jobs This year marks our 20th Branniversary and with...

News

Brandify Nationally Certified as a 2017 Great Place to Work

We are excited to announce that Brandify has been nationally certified as a 2017 Great Place to Work!

Claiming Locations SEO Snapchat holiday 2017

Holiday 2017 Countdown: Is your Location Data Ready?

For marketers everywhere, holiday season planning is in its final stages. With T-6 weeks until Black Friday and other major holiday sales, it’s time t...

Claiming Locations Local Advertising Local Marketing Brandify Summit 2017 SEO

7 Expert Insights on the Importance of Location

As the ecosystem shifts into harnessing and utilizing data to empower customers' every day decisions, the core of all relevance is location. Seven dig...

Claiming Locations Local Advertising Local Marketing Brandify Summit 2017 SEO

#BrandifyIt2017 Day 2 Recap: Discovery, AI and Engagement

Day 2 of the 2017 Brandify Summit focused on the opportunities with newly adopted technologies like artificial intelligence and voice. From discovery ...

Claiming Locations Local Advertising Local Marketing Brandify Summit 2017 SEO

Live From #BrandifyIt2017: AI, Bots and the Future of Search with Microsoft

1990's and the eventual transition into Mobile/social/apps, brands now have a significant opportunity posed to them with the future of search. In its ...

Claiming Locations Local Advertising Local Marketing Brandify Summit 2017 SEO

Live From #BrandifyIt2017: Fireside Chat with Amazon

A major player in the game and increasingly moving towards local, Amazon has tapped into the power of voice for the golden age of AI. David Isbitski, ...

Claiming Locations Local Advertising Local Marketing Brandify Summit 2017 SEO

#BrandifyIt2017 Day 1 Recap: Location, Data and Enhancing Brand Reputation

Day 1 of the 2017 Brandify Summit has given our attendees and viewers a world full of insight! Today, discussions revolved heavily around how the spec...

Claiming Locations Local Advertising Local Marketing Brandify Summit 2017 SEO

Live From #BrandifyIt2017: The True Factors for Discoverability with Barry Schwartz

Industry veteran and SEOphile Barry Schwartz from Search Engine Roundtable graced the Brandify Summit audience with his deep knowledge and insights on...

Claiming Locations Local Advertising Local Marketing Brandify Summit 2017

Live From #BrandifyIt2017: The Future of Local with Travis Wright

In an industry where it seems like acting like acclaimed Mad Men will reel in loyal customers for our brands, the reality, as Venture Beat’s Travis Wr...

Claiming Locations Artificial Intelligence Google Maps Apple

3 Ways Maps Technologies Are Getting Smarter

In the era of “near me” and “micro moments,” immediacy and context were what customers demanded of brands. But customers are getting smarter, and they...