Brandify Blog

The Latest Local Search News, Trends, and Insights

4 min read

5 Ways Google’s Possum Algorithm Focuses on the Local User Experience

By Mila Hose on Sep 29, 2016 12:29:28 PM

Google’s recent algorithm update, referred to as “Possum” by local SEO experts, has had many marketers wondering why they suddenly lost their local search rankings. However, as Joy Hawkins reported

Tags: Google, Local Listings, SEO

5 min read

5 Ways Marketers Can Harness the Power of Voice Search

By Mila Hose on Sep 15, 2016 11:05:07 AM

With 20% of all mobile queries coming from voice search and 41% of adults performing voice searches daily, this method of search is quickly hitting mass mobile user adoption. Voice search and..

Tags: Artificial Intelligence, SEO

3 min read

Everything You Need to Know About Google’s Reviews from the Web

By Mila Hose on Sep 12, 2016 11:30:21 AM

Recently, Google has made quite a few changes to local review guidelines. Last month, Google exposure with reviews to other customers. With nearly 90% of consumers stating that they trust online..

Tags: Google, Reviews, SEO

3 min read

Live from #BrandifyIt2016: Local in the Post-Digital World

By Mila Hose on Aug 26, 2016 9:51:58 AM

Digital technology infiltrates every aspect of our daily lives; we use it as customers, professionals and as general human beings. We now live in a post-digital world where customers expect..

Tags: Local Marketing, SEO

2 min read

Three Key Takeaways from #BrandifyIt2016 : Day 1

By Mila Hose on Aug 25, 2016 4:57:28 PM

It’s been a jam-packed day, full of fun activities, industry leading speakers and great brand networking. Throughout today’s events, there have been a few core concepts that have seemed to pervade..

Tags: Data Quality, Online Reviews, SEO

4 min read

Live from #BrandifyIt2016: The Changing Face of Local Search

By Mila Hose on Aug 25, 2016 11:02:08 AM

 

As  a big-name brand, it can be easy to feel invincible, but small, local competitors can beat enterprise brands who are failing to optimize for the local experience. The combination of..

Tags: Multi-location Business, Reviews, SEO
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