As the fitness industry evolves, integrating technology is no longer optional. Members expect certain digital features and services, and the lack of these services can determine winning their business.
There has been a big expansion in the fitness marketplace in recent years creating a highly competitive environment. Fitness brands are forced to be innovative in difficult times with COVID-19.
Fitness facilities are becoming less prominent due to technological conveniences, and how consumers interact with brands are changing. Engaging across every channel is challenging.
A study shows that more than half of gym members skip the gym due to fear of being judged. Fitness brands are now starting to create ads that encourage self-confidence for people of all body types.
- Brandify
- www.locationtraffic.com
- www.business2community.com
Boost search rankings and get more members with unique content.
Manage listings at scale to ensure accurate information everywhere.
Optimize your brand's location or product finder to increase conversions.
Uncover member sentiment and connect authentically using AI.
Reach members at the optimal time and place with targeted ads.
Listen to conversations about your fitness brand and improve strategies.
Get tailored insights to make impactful decisions for your fitness brand.
Convert visitors into leads with SEO optimized local landing pages designed for fitness brands. Local web pages are customized to showcase what makes each of your locations different with local events, special offers, native reviews, appointment scheduling, social media feeds, product inventory and much more. Our social and reputation management solutions allow you to manage reviews in a way that keep members coming back. Highly targeted local advertising and SEO brings new customers in the door.
Convert visitors into leads with SEO optimized local landing pages designed for fitness brands. Local web pages are customized to showcase what makes each of your locations different with local events, special offers, native reviews, appointment scheduling, social media feeds, product inventory and much more. Our social and reputation management solutions allow you to manage reviews in a way that keep members coming back. Highly targeted local advertising and SEO brings new customers in the door.
Create workflow automation and enhanced experiences for people everywhere they are searching with Brandify's dashboard tools to get ahead of the competition.
Customers are relying on information more than ever. Brandify ensures your local pages are equipped for them to easily take actions and engage with your brand.
Engaging with consumers through technology enables a better user experience they already expect. Monitor topics, schedule content, make social posts all in the dashboard.
Brandify manages your brand's advertising campaigns utilizing geo-targeting, with strategic designs that speak to your customers and accurately represents your fitness brand.
Learn how Chuze Fitness grew brand loyalty by taking charge of their online reputation with Brandify.
Brandify partnered up with Yelp to share techniques that brands are using to scale their local marketing.
Interested in learning more about locators? Visit our Knowledge Hub for educational articles.
Andrew Urbanski | Chuze Fitness
“Brandify has allowed us to better recognize our clubs’ efforts and give back to them. Through friendly competition between districts, our operations teams are now excited about reviews coming in and don’t have to worry about any slipping through the cracks. This frees up their time to focus more on tasks at hand necessary for efficient and successful club operations.”
Andrew Urbanski | Chuze Fitness
“Brandify has allowed us to better recognize our clubs’ efforts and give back to them. Through friendly competition between districts, our operations teams are now excited about reviews coming in and don’t have to worry about any slipping through the cracks. This frees up their time to focus more on tasks at hand necessary for efficient and successful club operations.”
The first place people search for information about gyms and other fitness businesses is Google. Fitness marketers need to make sure the information people are finding about their organizations online is accurate and up-to-date. Without a local marketing strategy in place, fitness businesses could be missing out on the opportunity to be found by people in their own communities.
With thousands of online directories publishing local listings, it can be hard for fitness marketers to know where to begin when creating a local strategy. The best approach utilizes a combination of website SEO, local listings, reviews, local landing pages, and social media marketing.
Local landing pages are the best place to advertise fitness classes and post weekly class schedules. Gyms with multiple locations can setup local pages for each facility. These pages can be coupled with online appointment booking tools, so clients can schedule classes from the comfort of their own homes.
Local advertising helps gyms and other fitness businesses identify, develop and target location-specific consumers using tailored messaging for every location and online channel. Omni-channel campaigns are essential when driving relevant prospects to click through to websites and local sign-up pages.
Online class scheduling is by far the most-requested feature among gym-goers today. Google does not have its own appointment booking system, however many gyms and fitness studios are now enabling class bookings as part of their Google listings using tools offered by Brandify. To learn more about how to add class booking and online class schedules to your local landing pages, contact Brandify.
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