Although it's tempting to try to save by creating an in-house locator, consider the trade-offs. Aside from a basic search platform and navigation service, store locators should provide enhanced services such as IP and GPS detection of user location in order to achieve peak performance. As a retailer, you must ensure that your location data is up to date and accurate and that your locator conforms to Google’s latest local and mobile SEO requirements. Many retailers find that the benefits of working with a locator specialist far outweighs the costs.

Brandify's local marketing platform is flexible and customizable to fit each retailer's timeline. We work with our clients to analyze strengths and opportunities, and to provide solutions that connects brands with customers and drive foot traffic to store locations.

Local landing pages are the perfect place for retailers to share information about what makes their local stores unique, including special offers, in-stock brands, product locators, events and more. Retail store landing pages should include integrated native reviews to build customer trust and improve local SEO.

For retailers, it can be helpful to have multiple people managing local listings. Business owners, store managers, and even outside agencies can all work together to keep local listings updated and accurate. The ability to share access to listings is a common feature available with business accounts on most local listings platforms. To learn more, click here.