Brandify For Retail

Turn online traffic into in-store customers with Brandify's comprehensive suite of location marketing tools.

Retail Challenges

Customer Experience

Understanding Buyer Behavior

Customers are constantly evolving, as are market, technology, and even global conditions.

Multichannel Buying Experiences

Multichannel Buying Experiences

To compete effectively with online retailers, local stores need to provide frictionless online-to-offline shopping experiences.

Gaining Trust & Brand Loyalty

Gaining Trust & Loyalty

Building trust and loyalty with customers at scale requires a complex set of techniques and strategies, a challenge for many brands.

Capturing The Data

Capturing The Right Data

Retailers need meaningful analytics in order to understand consumer sentiment, keep up with trends, and gain actionable insights.

retail-stores-1

52% of consumers have searched online for a retail store in the last 30 days 

- Brandify

Search-1

97% of people start their search for local retail businesses online

- www.locationtraffic.com

Google-Maps-1

71% of people look up and confirm the location of a business before going to it for the first time

- business2community.com

Retail Solution Stack

Store Pages

Pages

Boost search rankings and get more leads with unique store content.

Locator

Locator

Optimize your brand's stores or product finder to increase conversions.

Reviews

Reviews

Uncover customer sentiment and connect authentically using AI.

Advertising

Advertising

Reach shoppers at the most optimal time and place with targeted ads.

Analytics

Analytics

Get tailored insights to make impactful decisions for your retail brand.

 

How It Works

Be where your customers are. With Brandify's retail solutions, you can provide shoppers with easy access to your store's locations and hours of operation. We'll work together to develop a customized, branded locator and rich store location pages. Stand out from the pack with rich, engaging online profiles on all the sites and apps consumers use to find and discover retail stores.

 

 

Retail - M5_ Product

 

How It Works

Be where your customers are. With Brandify's retail solutions, you can provide shoppers with easy access to your store's locations and hours of operation. We'll work together to develop a customized, branded locator and rich store location pages. Stand out from the pack with rich, engaging online profiles on all the sites and apps consumers use to find and discover retail stores.

 

 

Benefits

Identify Customer Needs

Identify Customer Needs

Brandify's sentiment analysis, coupled with reports on buyer behavior and audience demographics, offers insight on your customers and how to sell to them.

Leverage Existing Partnerships

Leverage Our Partnerships

Brandify partners can enhance buying experiences with solutions such as contactless payment, delivery, messaging, appointment booking, and more.

Icons_Smart Review Response

Increase Ratings & Revenue

With solid reputation management and social engagement strategies in place, your locations will have improved star ratings, rank higher in search, and gain more conversions.

Custom Reporting

Customized Reporting

Don't drown in data. Our customized reporting surfaces the insights most important to your business, with flexible options to align with your brand's strategic goals and KPIs.

Case study-Local Pages

Find out how a popular retailer redesigned their local pages and grew their revenue.

DOWNLOAD CASE STUDY

Native-Reviews

Learn how to manage reviews and get answers to your local search questions by visiting our Knowledge Hub.

READ MORE

WEbinar-recap-Vertical

Discover consumer habits and preferences related to retail and optimize your local marketing strategy.

WATCH THE RECAP

From Our Clients

Amber Brochman, Retail Marketing Specialist | Crocs

"I want to thank everybody for the awesome experience, just meeting with Manish because CEOs aren't typically this down to earth, what a great guy.  I understand why it's such a good company and everybody's amazing because you know, from the top down everybody has to be on the same page."

Testimonial-Retail Crocs

From Our Clients

Amber Brochman, Retail Marketing Specialist | Crocs

"I want to thank everybody for the awesome experience, just meeting with Manish because CEOs aren't typically this down to earth, what a great guy.  I understand why it's such a good company and everybody's amazing because you know, from the top down everybody has to be on the same page."

Frequently Asked Questions

Although it's tempting to try to save by creating an in-house locator, consider the trade-offs. Aside from a basic search platform and navigation service, store locators should provide enhanced services such as IP and GPS detection of user location in order to achieve peak performance. As a retailer, you must ensure that your location data is up to date and accurate and that your locator conforms to Google’s latest local and mobile SEO requirements. Many retailers find that the benefits of working with a locator specialist far outweighs the costs.

Brandify's local marketing platform is flexible and customizable to fit each retailer's timeline. We work with our clients to analyze strengths and opportunities, and to provide solutions that connects brands with customers and drive foot traffic to store locations.

Local landing pages are the perfect place for retailers to share information about what makes their local stores unique, including special offers, in-stock brands, product locators, events and more. Retail store landing pages should include integrated native reviews to build customer trust and improve local SEO.

For retailers, it can be helpful to have multiple people managing local listings. Business owners, store managers, and even outside agencies can all work together to keep local listings updated and accurate. The ability to share access to listings is a common feature available with business accounts on most local listings platforms. To learn more, click here.

Although duplicate listings are a common occurrence, they can wreak havoc on a retailer's local search strategy. Having multiple listings for a single store location can make it harder for customers to find your business and it may negatively impact your search engine rankings. In some cases, Google may even penalize your company in the form of suspensions if they discover duplicate listings during routine reviews. Brandify can help expedite the merging and removal of duplicate listings by connecting directly with our own publishing and data aggregation partners.

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