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Mobile Local SEO

Optimizing for Mobile Search: New Tips and Old Tricks

At its core, mobile optimization has not changed. Traditional, or "old tricks," are still applied and it builds the foundation of increasing your sear...

Mobile Data Quality Local Marketing

Three Things Local Marketers Can Learn from Google’s Real-Time Updates

Recently, Google released an update to its “Popular Times” feature, providing real-time updates for a location’s busiest times of day, allowing users ...

Local SEO Mobile Local Marketing

Google Prioritizes Local-Mobile Search with Local Ad Pack

Recent discoveries suggests that Google is experimenting with local inventory ad placement above the local 3-pack. These ads mirror the Local Pack in ...

Voice Search Local Listings Mobile

6 Fatal Customer Loyalty Mistakes and How to Avoid Them

Losing customers can cost brands millions or even billions of dollars annually; conversely, gaining and retaining loyal customers can more than double...

Google Mobile Local SEO

Google AMP and Mobile Optimization in 2017

Almost a year ago, Google launched its much-anticipated Accelerated Mobile Pages (AMP) in order to create a better, quicker experience for mobile user...

Beacon technology Mobile

Boosting Your Holiday Marketing Strategy: Mobile Optimization

Mobile is becoming an incremental part of the shopping experience for many consumers. This year, 73% of customers plan to use their mobile devices for...

Beacon technology Artificial Intelligence Mobile

Three Key Takeaways from #BrandifyIt2016 : Day 2

With the close of Brandify Summit 2016, brands can take away some valuable lessons in location-based marketing, specifically regarding the importance ...

Beacon technology Geotargeting Mobile

Live from #BrandifyIt2016: Proximity Best Practices: A Brand Guide

While beacon technology is still new, it is becoming widely adopted. There is a common misconception that beacons are simply used to send messages (pu...

Location Intelligence Mobile Analytics

Live from #BrandifyIt2016: Understanding Audiences Using Location Data

Location data is extremely valuable when it comes to understanding local customers and creating strategies for engaging them and providing relevant, v...

Mobile Local SEO

5 Tips for Creating the Ultimate Holiday Shopping Experience

For enterprise brands with a plethora of locations, scaling marketing efforts for a short period of time often takes even more planning and preparatio...