At its core, mobile optimization has not changed. Traditional, or "old tricks," are still applied and it builds the foundation of increasing your sear...
At its core, mobile optimization has not changed. Traditional, or "old tricks," are still applied and it builds the foundation of increasing your sear...
Recently, Google released an update to its “Popular Times” feature, providing real-time updates for a location’s busiest times of day, allowing users ...
Recent discoveries suggests that Google is experimenting with local inventory ad placement above the local 3-pack. These ads mirror the Local Pack in ...
Losing customers can cost brands millions or even billions of dollars annually; conversely, gaining and retaining loyal customers can more than double...
Almost a year ago, Google launched its much-anticipated Accelerated Mobile Pages (AMP) in order to create a better, quicker experience for mobile user...
Mobile is becoming an incremental part of the shopping experience for many consumers. This year, 73% of customers plan to use their mobile devices for...
With the close of Brandify Summit 2016, brands can take away some valuable lessons in location-based marketing, specifically regarding the importance ...
While beacon technology is still new, it is becoming widely adopted. There is a common misconception that beacons are simply used to send messages (pu...
Location data is extremely valuable when it comes to understanding local customers and creating strategies for engaging them and providing relevant, v...
For enterprise brands with a plethora of locations, scaling marketing efforts for a short period of time often takes even more planning and preparatio...
