Brandify Blog

The Latest Local Search News, Trends, and Insights

1 min read

Optimizing for Mobile Search: New Tips and Old Tricks

By Damian Rollison on Mar 27, 2017 3:11:57 PM

At its core, mobile optimization has not changed. Traditional, or "old tricks," are still applied and it builds the foundation of increasing your search visibility. What has changed, or more..
Tags: Mobile, SEO

4 min read

Three Things Local Marketers Can Learn from Google’s Real-Time Updates

By Mila Hose on Feb 3, 2017 11:57:42 AM

Recently, Google released an update to its “Popular Times” feature, providing real-time updates for a location’s busiest times of day, allowing users to find out how crowded a local businesses is..

Tags: Data Quality, Local Marketing, Mobile

3 min read

Google Prioritizes Local-Mobile Search with Local Ad Pack

By Mila Hose on Jan 19, 2017 12:08:14 PM

Recent discoveries suggests that Google is experimenting with local inventory ad placement above the local 3-pack. These ads mirror the Local Pack in format and structure, with two ad listings..

Tags: Local Marketing, Mobile, SEO

4 min read

6 Fatal Customer Loyalty Mistakes and How to Avoid Them

By Mila Hose on Jan 17, 2017 12:09:43 PM

Losing customers can cost brands millions or even billions of dollars annually; conversely, gaining and retaining loyal customers can more than double this revenue, as well as broadcast brand..

Tags: Mobile, Voice Search, Local Listings

3 min read

Google AMP and Mobile Optimization in 2017

By Mila Hose on Jan 5, 2017 11:03:52 AM

Almost a year ago, Google launched its much-anticipated Accelerated Mobile Pages (AMP) in order to create a better, quicker experience for mobile users. Over the past several months, publishers..

Tags: Google, Mobile, SEO

3 min read

Boosting Your Holiday Marketing Strategy: Mobile Optimization

By Mila Hose on Oct 27, 2016 11:37:11 AM

Mobile is becoming an incremental part of the shopping experience for many consumers. This year, 73% of customers plan to use their mobile devices for shopping activities, such as finding deals,..

Tags: Beacon technology, Mobile
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