Local Advertising

Powerful Hyperlocal, Data-Driven Ads
Spend your advertising money where it matters: locally. Scale your advertising campaigns to local audiences for qualified conversions.

90%

of internet users see

Google display ads worldwide

- Think With Google

155%

of consumers are more likely to search for brand if exposed by display ads 

- Specific Media 

60%

of consumers click on

mobile ads at least weekly 

- Business Wire

Convert Local Prospects Across Various Channels

Devise omnichannel campaigns with high relevance.

Omni-channel advertising helps brands with or without locations identify, develop and target location-specific consumers using tailored messaging for every location and online channel. These campaigns are essential when driving relevant prospects to click through to websites, Store Locators and Local Pages.

Convert Prospects

Convert Local Prospects Across Various Channels

Devise omnichannel campaigns with high relevance.

Omni-channel advertising helps brands with or without locations identify, develop and target location-specific consumers using tailored messaging for every location and online channel. These campaigns are essential when driving relevant prospects to click through to websites, Store Locators and Local Pages.

Receive and Prove High Return on Investment

Close the ROI gap of National Advertising with Local Ads.

Multi-location brands regularly experience the challenge of wasting advertising spend on national campaigns with little proven ROI. Brandify offers its relationship with key advertising channels to help enterprises generate the visibility and awareness necessary to drive conversions and influence long-term customers.

Proven ROI for Local Ads

Receive and Prove High Return on Investment

Close the ROI gap of National Advertising with Local Ads.

Multi-location brands regularly experience the challenge of wasting advertising spend on national campaigns with little proven ROI. Brandify offers its relationship with key advertising channels to help enterprises generate the visibility and awareness necessary to drive conversions and influence long-term customers.

Build Remarketing Databases with Locator and Pages Integrations

Harness the power of local by building smart lists and leads.

As the single answer to local, Brandify provides brand marketers the ability to integrate products and leverage user data for remarketing. As an example, you can highlight contextual with rich data from owned properties like your business locator or local pages. Learn More

Build Remarketing Databases with Locator and Pages Integrations

Build Remarketing Databases with Locator and Pages Integrations

Harness the power of local by building smart lists and leads.

As the single answer to local, Brandify provides brand marketers the ability to integrate products and leverage user data for remarketing. As an example, you can highlight contextual with rich data from owned properties like your business locator or local pages. Learn More

Advertising Features

Hyperlocal Display

Hyperlocal Display

Leverage mobile location data and audience targeting to drive foot traffic to individual locations via dynamic creative served up on mobile devices.

Display

Display

Plug in to multiple demand side platforms to drive awareness and engagement across different audiences and devices types.

Paid Search

Paid Search

We design, manage, and optimize Google and Bing Ad campaigns based on location, inventory, and promotions to drive leads, traffic, and sales.

Paid Social

Paid Social

Target existing audience segments and attract customers using creative photos and videos to boost visibility, sales, and leads.

Creative Services

Creative Services

Ad creation can require substantial creativity that are both effective and innovative. Our award-winning design team can build your assets.

Ad Attribution

Ad Attribution

Connect ad exposure to real world behavior to provide the ability to see the impact of your ads from analyzing customer visitation patterns. 

Content Writing

Content Writing

Get content that drives results from our experienced content writers that specialize in local digital marketing in over 15 industries.

Strategy Planning

Strategy Planning

Our local search experts work with you to develop a strategy specific to your business needs. Think of Brandify as an extension of your team.

Redirect-to-analytics

Advertising and analytics go hand-in-hand. Learn more about the benefits of Brandify's analytics platform and how it can help target your efforts.

Learn More

Advertising-Blog

If you’re looking to add location-based advertising to your digital marketing mix, here are some effective tactics that can help you boost in-store visits.

READ MORE

Brandify Advertising - Casestudy

See how Brandify helped a hardware company engage their customers in the last mile with hyperlocal ad targeting.

DOWNLOAD CASE STUDY

From Our Clients

Michael Chachula | IT Director of Strategy & Innovation,
Dine Equity

“As we start working on new products and start opening up new locations, the first thing that we need to do is get the word out right away. So, from a demographic, targeting and local perspective, Brandify definitely helps us do that very quickly.”

Frequently Asked Questions

Local advertising is the practice of targeting consumers close to the location of a business with messaging that reflects the local market. Local landing pages, review management, and online listings all play a part in a broad local advertising strategy.

When clients partner with Brandify for digital marketing services, they enjoy the benefits of a truly holistic approach to local. Our products and services are designed to cover every aspect of the local consumer decision journey. We manage and syndicate location data at scale. We help consumers discover, connect, and interact with brands online and offline. We leverage mobile location data, industry trends, and audience insights to drive performance across multiple channels. With a highly customizable tech stack, seasoned subject matter experts, and a commitment to driving results, Brandify is a valuable add-on to any in-house marketing team.

First, it is about knowing the ‘target audience’. Our expert SEM managers work with you to create highly relevant, location-specific ads. The benefit here is our delivery of ads to potential buyers which are optimized for context, content, location, and situation. 

Brandify serves as a strategic partner to help national brands drive visibility of nearby locations to users across devices. Brands that benefit from Brandify’s omnichannel approach to local advertising are enterprises with hundreds or thousands of locations with near-term top-of-funnel objectives like driving awareness for nearby locations or foot traffic.

The innovation of local advertising is in the available variants marketers can leverage and use to be hyperlocal. A powerful exercise that turns generic advertising campaigns into highly impactful, meaningful content. An example of one of our many success stories includes increasing CTR of Ads. The industry standard for click-throughs of .06% was used as a benchmark to measure conversions. Before switching to the Google Display Network, the brand was averaging around .1%. After switching and tailoring messaging for location-specific ad campaigns, CTR jumped 613% and increased website page views from 300,000 monthly to 2 million. On a monthly basis, CTR had been regularly jumping 25%, demonstrating the power of location-specific content in driving awareness across devices.

Brandify leverages mobile location data and advanced audience targeting to drive foot traffic to individual store locations via dynamic creative served up on mobile devices.
Some examples include:

Location Geofencing
Foot Traffic Attribution
Covid-19 Messaging
Location Retargeting
Competitive Conquesting

Using Brandify's own ad server, we plug in to multiple demand-side platforms to drive awareness and engagement across different audiences and devices types.
Brandify provides display ads for desktop, mobile, and custom audience targeting.

Brandify designs, manages and optimizes Google and Bing Ad campaigns based on location, inventory, and promotions to drive leads, traffic, and sales to websites and store locations.
Some examples include:


Google Ads
Google Shopping
Local Campaigns
Local Inventory Ads
Bing Ads

Brandify can target existing audience segments and attract new customers using custom creative, photos, videos, slideshows, and more. Boost visibility, grow sales, get leads, and retarget based on interests, behaviors, and location for Facebook, Instagram and Snapchat.

We help ensure your website is optimized for peak performance in organic search. Our in-house SEO experts will provide recommendations on improving content, navigation, structure, and address issues that relate to on-page optimization, site speed, crawling, and indexing of pages.
Some services we provide are:


Technical Audits
Migration Support
Local Pages at Scale
Content Services
On-Page Recommendations

Brandify's relationship with key local advertising channels helps enterprise brands generate the visibility and awareness needed to drive conversions. Although the right local mix will vary depending on a brand's needs, the most popular types of local advertisements currently are hyper local display, display, paid search, and paid social advertising.

Scale and efficiency are the key to maximizing ROI in local advertising. At Brandify, we understand that time is money. We design, manage, and optimize paid search campaigns so multi-location brands see the greatest possible impact from their local marketing budgets.

Every step a consumer takes on the path to purchase is a chance for your brand to become more relevant and valuable. At Brandify, we use display, search, and social advertising to connect enterprises with local customers at scale.

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Scale your Advertising Campaigns with Brandify

DEMO LOCAL ADVERTISING