Brandify Blog

The Latest Local Search News, Trends, and Insights

5 min read

5 Local Marketing Mistakes Healthcare Brands Should Avoid

By Jasmeet Babra on Aug 17, 2016 12:54:58 PM

The healthcare industry depends on accurate location data for successful business. Patients count on location data to find the nearest hospital or emergency room, research physicians, fill..

Tags: Analytics, SEO

3 min read

5 Tips for Creating the Ultimate Holiday Shopping Experience

By Mila Hose on Aug 11, 2016 1:22:33 PM

For enterprise brands with a plethora of locations, scaling marketing efforts for a short period of time often takes even more planning and preparation. It may only be August, but many retail..

Tags: Mobile, SEO

3 min read

Pokemon Go Is Using Location to Augment Reality

By Mila Hose on Jul 13, 2016 1:05:38 PM

The release of the Pokemon Go app last week has had millions of users walking around with their phones held in the air, trying to catch Pokemon and participate in battles ,earn points and win..

Tags: Geotargeting, SEO

4 min read

Evaluating Google’s Impending Local Search Two Pack

By Jasmeet Babra on Jun 29, 2016 10:31:46 AM


In the ever-changing world of Google search, another update will force your brand to buckle down its local online presence even further. At SMX last week, Google’s Global Product Lead for Local..

Tags: Local Advertising, Google My Business, SEO

1 min read

Understanding the Local Search Marketing Funnel

By Damian Rollison on May 2, 2016 8:00:00 AM

The traditional marketing funnel depicts the sequence of stages the eventually convert a customer. There are pieces within this funnel that point back to ways of how brand marketers can empower..

Tags: SEO

1 min read

The Changing Role of Local Search Ranking

By Damian Rollison on Mar 15, 2016 8:14:59 AM

Ranking isn't what it used to be. With growing levels of consumers searching through mobile devices, local intent has been integrated into search results. But not all searches are created..

Tags: SEO
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