Brandify For Insurance

Turn online searches into life-long customers. Brandify puts your insurance company front and center on important sites.

Insurance Challenges

Customer Experience

Perceptions of Insurance Products 

Intangible products like insurance policies are difficult for people to assess its value and are often perceived as a "necessary evil" especially if they never have a claim, making it difficult to market.

strategy

Lack of Product Differentiations

Insurance programs on the market tend to be very similar, making it very difficult to market against competitors in the industry. Certain variations can also be difficult for consumers to understand.

Offline to Online

A Complex Path To Purchase

Insurance policies are usually purchased from a middle man such as an insurance broker or financial planner that also influence decision-making. This creates an additional segment to market to.

Review monitoring

Staying Compliant With Content

Ensuring marketing content is compliant with current standards and regulations can be challenging, but not complying can face legal penalties and damage customer trust in your brand.

Google-Search

69% of insurance consumers ran a search before making a purchase. For many insurance shoppers, search is the first step to assess their options.

- LSA

Mobile-Search-2

Mobile queries that contain “insurance near me” have grown by over 100% in the past two years. More than ever, insurance shoppers are placing local searches and researching agents in their area.

- Google

Calling

78% of insurance consumers call a business after running a search. Since insurance is a complex purchase, the next step after a search is often a call to an agent to put together a plan.

- LSA

Insurance Solution Stack

Pages

Pages

Boost search rankings and get more leads with unique content.

Listings

Listings

Manage listings at scale to ensure accurate information everywhere.

Locator

Locator

Optimize your company's location or product finder to increase conversions.

Reputation

Reviews

Uncover consumer sentiment and connect authentically using AI.

Advertising

Advertising

Reach customers at the optimal time and place with targeted ads.

Product Icon_Social

Social

Listen to conversations about your brand and improve strategies.

Analytics

Analytics

Get tailored insights to make impactful decisions for your company.

 

How It Works

Brandify has the technology and tools to set your brand apart from the competition in search. Understand your target audience in order to create effective messaging that resonates with customers and others that influence the purchase journey. Leverage Brandify's social and reputation management tools to monitor conversations, make personalized responses, post important content to various social channels, and more.

 

 

Insurance M5 Product

 

How It Works

Brandify has the technology and tools to set your brand apart from the competition in search. Understand your target audience in order to create effective messaging that resonates with customers and others that influence the purchase journey. Leverage Brandify's social and reputation management tools to monitor conversations, make personalized responses, post important content to various social channels, and more.

 

 

Benefits

Professional Services

Know Your Target Audience

Brandify provides insights on who your target customers are so you can make better decisions for your digital marketing strategies and create messaging that speaks to your customer needs.

Social Posts

Set Yourself Apart From The Rest

Share information about your products and services that help you stand out in search. Build local pages that provide a positive online experience that reflects the more personal offline experience.

Review builder

Personalized Experiences

Customers want a personalized buying experience, especially with important purchases. The dashboard suggests personalized responses to reviews and social content.

Whiteglove service

Maintain Customer Trust

Brandify's social tools can help brands provide clear messaging around industry standards and regulations leveraging Google Q&A for frequently asked questions to build consumer trust.

Google-KH

Learn how to fix incorrect map pins, guidelines for business names, and more.

LEARN MORE ABOUT GOOGLE

Reviews---KH

Gain tips and tricks for launching a successful review management campaign in this Brandify Guide.

DOWNLOAD EBOOK

Events Page (1)

Get up to speed and learn more about our upcoming virtual events, webinars, and more.

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From Our Clients

Leonard Rhone, Manager of Digital Marketing & Social Media | AAA

"AAA has a very complicated structure hierarchy…we are 35 separate clubs, so the ability that Brandify has to learn my industry and work with me to figure out the best way to set up dashboards and branch managers has been really helpful and I am thankful for that."

Testimonial-Insurance

From Our Clients

Leonard Rhone, Manager of Digital Marketing & Social Media | AAA

"AAA has a very complicated structure hierarchy…we are 35 separate clubs, so the ability that Brandify has to learn my industry and work with me to figure out the best way to set up dashboards and branch managers has been really helpful and I am thankful for that."

Frequently Asked Questions

When people search for local insurance agents, the first place they go is Google. Claiming your company's Google My Business listing is the only way to ensure location data accuracy and receive insights on client engagement. Owning your Google My Business listing helps you maintain accurate information, manage photos and descriptions, and prevent local listing inaccuracies. 

Claiming your listing on Google is one of the first steps to take when building a local marketing strategy. Using the free Google My Business (GMB) tool, healthcare organizations can claim their listings and manage how their information appears on Maps, Search, and other Google properties. For single-location medical practices, the process of claiming a listing on Google is fairly simple. Larger hospitals and medical groups will need to use Google’s bulk uploading and verification tools. Google also permits companies like Brandify to create and manage listings on behalf of their healthcare clients using the Google My Business API.

Adding a locator to your agency's website is one of the easiest ways to help clients find local office locations. A locator displays valuable location information and unique details about each insurance agent, office, or branch. Many consumers expect that a multi-location insurance agency will provide a locator as one of the company's website’s core functions.

Whether the sentiment being expressed about your insurance agency is positive or negative, it is important to have a review management strategy that defines how you will handle the opinions being posted by clients online. Launching a review management strategy can be overwhelming if you have several years worth of accumulated reviews on platforms like Yelp, Google, and Facebook to contend with. Although it may be worth responding to particularly notable reviews from the past, you will be best served spending your efforts on monitoring and responding to recent reviews based on the response criteria your agency has laid out.

For large insurance agencies, it can be helpful to have multiple people managing local listings. Branch managers and agents can work together to keep local listings updated and accurate. The ability to share access to listings is a common feature available with business accounts on most local listings platforms. Contact Brandify to learn more about this feature. 

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