Local Listings Management

Take control of your local listings at scale.

Having clean, accurate data displaying consistently across all of your digital locations is imperative to executing a strong digital marketing strategy. Brandify makes this effortless through a combination of automated data cleansing and real-time monitoring. 

75%

of people will never scroll past the first page on a Google search 

- Hubspot 

67%

of all clicks go to

the first five organic results   

- Advanced Web Ranking

89%

of people search for a local business on their smartphone at least once a week

- Business 2 Community 

Accuracy & Consistency At Scale

Be discoverable by search engines and consumers by ensuring data quality and accuracy across your local listings!

Brandify helps you take control of your brand presence across hundreds of properties by maintaining correct, consistent online data. Brandify’s Location CMS, which serves as the single source of truth in managing location data for listings, is the power behind long-term deduplicate listing prevention and detection.

VIEW LOCAL LISTINGS NETWORK
Accuracy & Consistency At Scale

Accuracy & Consistency At Scale

Be discoverable by search engines and consumers by ensuring data quality and accuracy across your local listings!

Brandify helps you take control of your brand presence across hundreds of properties by maintaining correct, consistent online data. Brandify’s Location CMS, which serves as the single source of truth in managing location data for listings, is the power behind long-term deduplicate listing prevention and detection.

VIEW LOCAL LISTINGS NETWORK

Harness the Power of Voice Search

Be present regardless of how people search with Brandify's voice-optimized solutions.

Having consistent, accurate data displaying on the largest sites and search engines is imperative for being present in voice search. Brandify promotes your brand’s visibility by displaying accurate location information on these sites to boost your search ranking. Brandify supports all devices and technology platforms, so whether people are searching for you using Alexa, Google Home, or Siri, your brand will be present.

Harness the Power of Voice Search

Harness the Power of Voice Search

Be present regardless of how people search with Brandify's voice-optimized solutions.

Having consistent, accurate data displaying on the largest sites and search engines is imperative for being present in voice search. Brandify promotes your brand’s visibility by displaying accurate location information on these sites to boost your search ranking. Brandify supports all devices and technology platforms, so whether people are searching for you using Alexa, Google Home, or Siri, your brand will be present.

Instant Updates and Notifications

Brandify empowers brand managers to take action and impact listings in real-time.

When life happens, natural disasters occur, or scheduled events are in full swing, Brandify gives brand managers the power to update listings data seamlessly through our Brandify listings dashboard. Don’t want to do it yourself? We have your back.

Instant Updates and Notifications

Instant Updates and Notifications

Brandify empowers brand managers to take action and impact listings in real-time.

When life happens, natural disasters occur, or scheduled events are in full swing, Brandify gives brand managers the power to update listings data seamlessly through our Brandify listings dashboard. Don’t want to do it yourself? We have your back.

Leverage Brandify's Partnership with Yelp

Our unique partnership gives us an automated path for claiming and managing your Yelp locations.

As the only Yelp Claiming and Knowledge partner, we provide services that enable both small and large enterprise marketers to claim locations, update business information, gain access to important metrics, manage online ordering and check-ins, upload photos, and respond to reviews with ease.

 

Leverage Brandify's Partnership with Yelp

Leverage Brandify's Partnership with Yelp

Our unique partnership gives us an automated path for claiming and managing your Yelp locations.

As the only Yelp Claiming and Knowledge partner, we provide services that enable both small and large enterprise marketers to claim locations, update business information, gain access to important metrics, manage online ordering and check-ins, upload photos, and respond to reviews with ease.

 

Brandify + Google My Business

More than 70% of online searches happen through Google. Ensure your brand is visible in the top search results by working with Brandify to claim, manage, and own your company’s Google My Business (GMB) listings.

Brandify + Google My Business

Brandify + Google My Business

More than 70% of online searches happen through Google. Ensure your brand is visible in the top search results by working with Brandify to claim, manage, and own your company’s Google My Business (GMB) listings.

Transparent Reporting & Benchmarking

Capture and share listings performance analytics. Never wonder about the progress or impact of your listings strategy with Brandify. Users have dashboard visibility to the progress and impact of listing deduplication and prevention efforts, customer engagement and data syndication.

Listings Brandify one dashboard

Transparent Reporting & Benchmarking

Capture and share listings performance analytics. Never wonder about the progress or impact of your listings strategy with Brandify. Users have dashboard visibility to the progress and impact of listing deduplication and prevention efforts, customer engagement and data syndication.

Listings Features

Deduplication

Deduplication

Brandify marries technology and service to detect duplicates and prevent future duplication of listings across core directories. 

Real-Time Updates

Real-Time Updates

Local directory management with real-time location data updates. Manage thousands of locations across hundreds of sites.

Data Cleansing

Data Cleansing

Your location data goes through data cleansing, geo-sync matching, deduplication and is distributed to Brandify's growing local listings network.

Syndication

Syndication

Whether you are a restaurant or a service provider, Brandify can syndicate your product, service, or menu to premiere listings sites. 

Rooftop Geocoding

Rooftop Geocoding

Generate rooftop precision latitude and longitude geocodes for all business listings, ensuring map pin placements are accurate.

Map Pin Placements

Map Pin Placements

Visually reposition pins without affecting the latitude & longitude, and have changes pushed to various properties on the dashboard.

User edits

User Edit Monitoring

Daily monitoring of GMB 'Suggested Updates' ensures that consumer edits are handled in a complete and thorough manner.

Lat Long

Lat/Long Verification

Certain publishers do not accept geocode data. Get ongoing troubleshooting of misplaced map pins and correct them on Maps.

Vertical Listings

Vertical Listings

Local search discoverability and positioning aimed at your unique business needs specific to its industry with Brandify's vertical network.

Ownership

Re-Claim Listings

Having trouble gaining ownership of your listings? Brandify can assist with ongoing initiatives to regain access to listings.

Closed Locations

Closed Locations

Swiftly remove closed locations from various engines by flagging it closed, temporarily closed, or closed on a future specific date.

Ongoing Support

Ongoing Support

Our local search experts work with you to develop a strategy specific to your business needs. Think of Brandify as an extension of your team.

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Real Estate | CS Blog Thumbnail

See how to improve listing health and take control of your reputation with the Brandify dashboard.

DOWNLOAD CASE STUDY

Listings-Knowledge Hub

Learn how to optimize your local business listings with articles from our Knowledge Hub.

Learn More

Reopen-blog

Duplicate listings can have a negative impact on your business. Learn how to remove them in our blog post.

READ BLOG POST

From Our Clients

Andy AuGustin, Senior SEO Specialist | National Vision, Inc. 

“...We are showing up on Google Maps accurately and if we need to change our store hours because the store is closing, you guys are right there to help us with that immediately.”

Frequently Asked Questions

The main differentiating factor between claiming listings and syndicating listings data is that the latter can be ‘owned’ by your brand (we use the word ‘owned’ loosely because the listings publisher owns the real estate, brands are simply granted authoritative permission to manage listing). Claiming and syndication, together create a powerful synergy for holistic listings performance.

Listings success metric can be different based on your industry and your goals. As an example - for a multi-location retail grocer, data proliferation through the Brandify Network has reduced the percentage of “address differences” nearly tenfold on Google from 9.5% to an average of .75% across locations. Since its launch in October, Brandify has instantly updated information to 462,906 listings with a 99% distribution success rate.

Duplicate listings can be harmful to your business in numerous ways. They can negatively affect your search rank, since search engines don’t know which listing is correct. Incorrect listings also create confusion for people trying to find you by sending them to wrong locations, which means a loss of store traffic and revenue. Brandify ensures your duplicate and erroneous listings are taken care of.

Brandify ensures duplicates and inaccurate listings are removed and never resurface again to keep your customers visiting the right locations. Unlike other companies that suppress them, so if you were to ever part ways, the erroneous, duplicate listings will resurface again.

Brandify monitors your location data at all times. Search engines change information based on user-generated content, even if it’s incorrect! We ensure all errors and duplications are removed. Brandify keeps duplicates from popping up at the source and ensure you’re always updating the correct listings by using Brandify’s intuitive platform. Whether you have a store closing, opening or changing addresses, Brandify makes it easy to keep your information updated.

Brandify enables you to centrally manage all location data and broadcast complete, accurate, and consistent location information across the web including search engines, local directories, social networks and mapping platforms. Our process starts with cleansing your location data including manual verification of latitude/longitude coordinates, identification and removal of existing duplicate listings, programmatically / manually claiming the listings for all locations and syndicating that data through our core local data aggregator relationships. This approach ensures that your local listings always reflect the most current and accurate version of the locations database.

Our local listing management service goes far beyond a one-time data push where most other companies stop. Brandify utilizes the industry’s best practice of combining both first-party and third-party sources to ensure your location data is found on all the sites and services consumers use to interact with your locations. Some companies offer only third-party syndication. Others offer only temporary replacement of listing data on a limited network of sites, while never touching the underlying databases that core data aggregators are distributing far and wide.

Some local marketing companies handle duplicate content through relationships with publishers that allow them to suppress duplicates for as long as their business customers pay them to do so. Think of duplicate suppression as a technique that simply masks the duplicate data for a limited period of time. This process does not remove the duplicate listing, but simply hides it for as long as the business pays for that service. If the paid relationship ends, the duplicates will reappear.

By contrast, merging duplicates into one master listing, or simply removing duplicates from publication, ensures that faulty data is permanently taken out of the local ecosystem and that URLs are redirected to the proper listing.

Brandify removes duplicates from publication. We connect directly with our publisher and data aggregator partners to permanently merge a duplicate listing into the claimed listing or to remove the duplicate listing if that option is available. A combination of technology and human effort is required to identify all duplicates, interact with publisher partners, resolve any ownership conflicts, and provide support in claiming rogue listings so they may be effectively merged with the managed listing or removed altogether. Our approach to duplicate cleanup provides a long-term solution rather than a temporary fix.

The Brandify dashboard allows clients to upload their business’ location data which is transformed and used to claim & instantly update directories and syndicate to data aggregators and third-party publishers. We’ve worked with each publisher and data aggregator to define and develop an in-house technology platform that allows us to ingest a single data feed and provide instant & seamless updates to listings information in real-time or output multiple data files based on publisher requirements. Our solution will cleanse, format location data, and distribute to all core data providers. The advantage is we can verify geocodes across all platforms supported and ensure location data accuracy across all digital channels. Brandify will further enhance and optimize your brick and mortar locations with human intervention and routine data diagnostics.

At Brandify, our listings network supports the management of listings in real-time on publishers that support this capability. We also have the staff and experience necessary to control elements that require human intervention such as moving a pin on a map or marking a location as closed on Google. This combined approach ensures consistency and permanent improvement to listing health and accuracy.

Our platform and services are designed to produce results that impact the bottom line for your business. There are hundreds of popular local destinations a consumer might use to find your brick & mortar locations – including search engines, local directories, mobile applications, GPS devices, in-car navigation units, and more. Syndication ensures that your locations information is broadcast throughout the local ecosystem, and consumers can find your locations wherever they might be looking. Our distribution network channels provide our clients with the largest syndication coverage to maximize their local SEO presence.

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