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Local Marketing Digital Economy

Local Optimization in the New Digital Ecosystem

The start of a new year is a good time to take a breath, reassess the recent past, and make plans for the future. That’s especially pertinent after a ...

Local Marketing Online Reviews Reviews News digital marketing Review Monitor Blog review management

How Reviews Can Help Your Brand Build Trust

Why Reputation Matters When it comes to reviews, it’s critical to understand that audiences now have the power to make or break your reputation online...

Local Marketing Claiming Locations Local Advertising Brandify Summit 2017 SEO

7 Expert Insights on the Importance of Location

As the ecosystem shifts into harnessing and utilizing data to empower customers' every day decisions, the core of all relevance is location. Seven dig...

Local Marketing Claiming Locations Local Advertising Brandify Summit 2017 SEO

#BrandifyIt2017 Day 2 Recap: Discovery, AI and Engagement

Day 2 of the 2017 Brandify Summit focused on the opportunities with newly adopted technologies like artificial intelligence and voice. From discovery ...

Local Marketing Claiming Locations Local Advertising Brandify Summit 2017 SEO

Live From #BrandifyIt2017: AI, Bots and the Future of Search with Microsoft

1990's and the eventual transition into Mobile/social/apps, brands now have a significant opportunity posed to them with the future of search. In its ...

Local Marketing Claiming Locations Local Advertising Brandify Summit 2017 SEO

Live From #BrandifyIt2017: Fireside Chat with Amazon

A major player in the game and increasingly moving towards local, Amazon has tapped into the power of voice for the golden age of AI. David Isbitski, ...

Local Marketing Claiming Locations Local Advertising Brandify Summit 2017 SEO

#BrandifyIt2017 Day 1 Recap: Location, Data and Enhancing Brand Reputation

Day 1 of the 2017 Brandify Summit has given our attendees and viewers a world full of insight! Today, discussions revolved heavily around how the spec...

Local Marketing Claiming Locations Local Advertising Brandify Summit 2017 SEO

Live From #BrandifyIt2017: The True Factors for Discoverability with Barry Schwartz

Industry veteran and SEOphile Barry Schwartz from Search Engine Roundtable graced the Brandify Summit audience with his deep knowledge and insights on...

Local Marketing Claiming Locations Local Advertising Brandify Summit 2017

Live From #BrandifyIt2017: The Future of Local with Travis Wright

In an industry where it seems like acting like acclaimed Mad Men will reel in loyal customers for our brands, the reality, as Venture Beat’s Travis Wr...

Local Marketing

The Usability Gap: Designing the Right Products for SMBs

  Creating a perfect location marketing strategy is not one size fits all when it comes to the 28 million small businesses in the United States.The va...

Local Marketing Brandify Location Intelligence

Hacking a Technology Stack for Local Presence Management

The idea that data should be at the core of all marketing strategies is not new, but for those who depend on in-store attribution for profitability, d...

Local Marketing Social Media Local SEO

Understanding the Millennial Mindset in 2017

As an enterprise marketer, chances are that the Millennials generation is a hot topic in your workplace right now. There are almost 85 million Millenn...

Local Marketing Facebook Analytics

Facebook Insights for Location-Based Marketers

Facebook has always been a critical component of maintaining a strong online presence and engaging with users on their preferred platforms. Facebook l...

Local Marketing Local SEO Local Listings

What Does It Mean to Practice Local SEO Ethically?

Today, most businesses receive an average of 24 calls per month from marketers trying to sell them something. With such a massive number of solicitati...

Data Quality Local Marketing Mobile

Three Things Local Marketers Can Learn from Google’s Real-Time Updates

Recently, Google released an update to its “Popular Times” feature, providing real-time updates for a location’s busiest times of day, allowing users ...

Local Marketing Online Reviews Reviews

5 Steps to Successful Reputation Management

Reviews play a big role in the purchase decisions of today’s consumers. Over 70% of consumers ages 25-34 seek out reviews before making a decision to ...

Local Marketing Local SEO Mobile

Google Prioritizes Local-Mobile Search with Local Ad Pack

Recent discoveries suggests that Google is experimenting with local inventory ad placement above the local 3-pack. These ads mirror the Local Pack in ...

Local Marketing Analytics Google My Business

Google My Business API V3.2 Offers Historical Insights

Recently, Brandify predicted that Local would be an even greater focus for Google in 2017, and now, just two short weeks into the new year, Google has...

Local Marketing Google Local SEO

The 5 Biggest Google Local Search Updates of 2016

As a whole, 2016 was a year full of changes to Google’s ranking algorithm and its local search results. From quarterly Google My Business updates, to ...

Local Marketing Voice Search Artificial Intelligence

2017 Predictions and Prep: How AI Will Transform Local Commerce

With the arrival of Microsoft’s Project Evo debuting to rival the likes of Google Home, Amazon Echo and IBM Watson last week, it is evident that 2017 ...

Local Marketing Artificial Intelligence Brandify Labs

Improving Customer Experience Through Local Innovation

Technology is rapidly changing every day, and brands must evolve at the same pace to satisfy the needs of consumers who continue to adopt it. The prol...

Local Marketing Local SEO

Brand Battles in Depth: Looking at Starbucks vs. Dunkin’ Donuts

In the most recent Brand Battle published by Street Fight, Brandify pitted two national brands against each other to measure the effectiveness of thei...

Local Marketing Online-to-Offline Attribution

9 Location-Based Marketing Insights for Enterprises

The second annual Brandify Summit connected industry leaders and top brands over data analysis and local insights. From using location data to underst...

Local Marketing Local SEO

Live from #BrandifyIt2016: Local in the Post-Digital World

Digital technology infiltrates every aspect of our daily lives; we use it as customers, professionals and as general human beings. We now live in a po...

Local Marketing

Live from #BrandifyIt2016: Hacking Marketing: Marketing Management in a Software World

As the world becomes more technical and everything is digitalized, marketing and software are invariably entangled and marketing management necessaril...

Local Marketing Mobile

The New Proximity: A Second Phase in Mobile Brings Here and Now to Life

While it is important for marketers to stay focused on a consistent and coherent strategy, one based on principles and tools that won’t be shaken with...

Local Marketing

Expert Predictions for Local Marketing in 2016

If there's one thing we know for certain, it's that the local marketing industry is constantly changing and evolving. In 2016, we can expect these cha...

Local Marketing

Why Location Management Matters in the Age of Mobile and Social

Location management isn't a term you normally hear when you think of optimizing and boosting your local properties. Back in the haydays of digital pre...

Local Marketing

3 Steps for Retailers to Employ a Situational Marketing Strategy

Image via Tech Crunch With the holiday season just around the bend, it’s more important than ever that your brand is as nimble, agile and ready to ser...

Local Marketing

How to Get Your Brand in Winning Shape for the Holiday Season

Marketing is like a marathon. If you don’t pace yourself, you might just not make the finish line. Around the holidays, retailers list out strategies ...

Local Marketing

3 Goals for Local Marketers To Achieve In The Next 24 Months

Image via Local Search Insider This past Wednesday Where2GetIt’s founder and CEO, Manish Patel, spoke on the Local Make it or Break: Next 24 Months pa...

Local Marketing

The Local Marketing Dos and Don’ts for Retail Brands

For our third week of Local Marketing Dos and Dont's, we have shifted our focus on the retail industry. Past the issue of having a bad location databa...

Local Marketing

The Local Marketing Dos and Don’ts for Restaurants

  “Foodie" culture isn’t just a consumer trend---it is a way of life. Since 1992 American have spent more money dining out than eating from the comfor...

Local Marketing

Defining Advertising: “The Fundamentals”

Our Where2GetIt team just wrapped up a week of exhibiting at SMX West, where we learned  about recent updates in Big Six Advertising, Mobile SEO and m...

Local Marketing Mobile

5 Easy Tips to Incorporating Video Content in Your Marketing Mix

According to experts 2015 is gearing up to be the “Year of the Video.” Video content adds value to online search engines like Google and Bing making i...

Local Marketing Mobile Local Advertising

5 Brands that did Digital Marketing Right in 2014

We have searched high and low, read numerous articles, and looked deeply into trending hashtags. With all of the information we gathered we have final...

Local Marketing Brandify Online Reviews Beacon technology

Four Things to Consider for Successful Marketing Planning

As we’re finishing our last minute gift shopping and prepping for the holiday weekend, at Where2GetIt we’ve been thinking about what makes for a succe...

Local Marketing Facebook Google Brandify Local SEO Local Pages

Is Facebook Entering the Search Game?

Facebook is stepping up their search game: This week Facebook updated their search capabilities with Graph Search, now allowing users to search their ...

Data Quality Local Marketing Brandify Retail

(Part 3) Data Quality & Digital Marketing: Do Consumers Trust Your Brand?

We’ve been discussing how Data and Data Quality matter to a business’s digital marketing efforts and their online footprint. We’ve discovered how it a...

Local Marketing News & Events Events

W2GI Attending BIA Kelsey's "Leading in Local" in San Francisco

We'll be in San Francisco for BIA Kelsey's Leading in Local conference in December! From the 3rd to the 5th we'll be a part of BIA Kelsey's original d...

Data Quality Local Marketing Business Listings Brandify Analytics

(Part 2) Data Quality & Digital Marketing: Is Your Data Marketing-Ready?

Just yesterday Forbes Insights released a study on data driven insights and marketing, with a focus on Big Data and how to best utilize it. We spied p...

Data Quality Local Marketing Brandify Analytics Multi-location Business Social Media

Part 1: Data Quality & Digital Marketing–The Good (Data) & The Bad (Data)

Data has been a hot topic of conversation in the business and tech industries for several years now. Data is no longer just a term used by your IT tea...

Local Marketing Brandify Geotargeting Retail Beacon technology

How Does Brandify Fit Into the Future of Digital Marketing?

As we march on into another holiday season–the most profitable time of the year for retail–and a new calendar year, we at Where2GetIt have been consid...

Local Marketing Brandify News & Events Events

Where2GetIt Attending Street Fight Summit “Local in the City”!

Where 2 Get It will be in New York City to be a part of Street Fight’s “Local in the City” Summit on November 4, 2014!   This 4th annual event will ho...

Local Marketing Foursquare Facebook Brandify Social Media

(Part Two) Technology & Human Insight: Social Media

Marketing is not the same as it once was. The world of digital and mobile is taking marketing efforts to new and exciting places, and at Where 2 Get I...

Local Marketing Retail iBeacon Beacon technology Apple

Retail Isn't Dead: Innovation Brings Attention Back to Brick-and-Mortar Business

An article was released this week in Street Fight announcing that Macy’s will be adding over 4,000 beacons to their stores across the country. They’ve...

Local Marketing Brandify News & Events Events BIA Kelsey Conference Local Featured

Where 2 Get It to Attend BIA Kelsey's "Leading in Local" Conference

Where 2 Get It is heading to New Orleans soon to take part in BIA Kelsey's "Leading in Local" conference!

Local Marketing Brandify Events

Where 2 Get It to Attend BIA Kelsey's "Leading in Local" Conference

Where 2 Get It is heading to New Orleans soon to take part in BIA Kelsey's "Leading in Local" conference!

Data Quality Local Marketing Brandify Local SEO

The Importance of Making Sure Consumers Can Locate Your Business Online

A recent article in Streetfight took a look at how important it is for “traditional” businesses to pay attention to their online presence when develop...

Data Quality Local Marketing Brandify Local SEO Reviews

Webinar Part 4: Creating a Business People Love with Brandify

The first week of September marks Part 4 in our webinar series The 6 Pillars of Multi Location Optimization. In the past three weeks we’ve introduced ...

Local Marketing Google Brandify Reviews Mobile Local Pages

Boosting Visibility and Building Trust: Local Advertising and Reviews

We’ve had an excellent two webinars so far as part of our four week-long series exploring Brandify and the Six Pillars of Multi-Location Optimization....

Local Marketing Brandify Local SEO Claiming Locations

Webinar Part 2: Turn Online Traffic into Foot Traffic

This week Where 2 Get It introduced the first webinar in a series of four that explores the 6 Pillars of multi-location optimization that makes up the...

Local Marketing Google

Wear Your Marketing on Your Sleeve...Literally

The latest development in local advertising isn’t at your fingertips, but could possibly be on your body. Such as your wrist. Or your face.  

Local Marketing Retail Local SEO Mobile

Will Amazon's Fire Phone Revolutionize Retail?

Amazon announced last week that it will be releasing its first smartphone into the market, the Fire Phone. Tech junkies the world over (ourselves incl...

Local Marketing Google iBeacon Local SEO Beacon technology Apple

Beacon Technology Could Be Good News for Local Retail

Last week we discussed how the face of Local and Social Search may be changing as new apps and platforms are developed to create highly personalized s...

Data Quality Local Marketing Foursquare Facebook Google Analytics News & Events Social Media Local SEO Local Pages

How Far Can We Take Social and Local Search?

It is being reported that Apple quietly purchased Spotsetter this week. Spotsetter, a “social search engine” app co-founded by Google Maps engineer St...

Local Marketing Foursquare Facebook Google Social Media Local SEO Mobile

Why Instagram's Move to Facebook Places for Geo-tagging Matters for Your Business

 

Data Quality Local Marketing Business Listings Brandify

(Part Two) Where 2 Get It Presents Brandify 360—Brand Score & Local Listings

Last week, in conjunction with our involvement at BIA/Kelsey’s #LEADINGINLOCAL, we announced our acquisition of Brandify—an industry leading platform ...

Local Marketing Brandify News & Events

Where 2 Get It Broadens Its Local Digital Marketing Capabilities With the Acquisition of Brandify

Offering Multi-Location Brands a Local Marketing Ecosystem Benchmark through Brand Score Anaheim, California (PRWEB) May 07, 2014

Data Quality Local Marketing Business Listings Claiming Locations

Three Examples of the Importance of Data Quality in Local Search

Last week on the Local Marketing Blog we highlighted three factors that contribute to a strong online brand identity. The first factor on that list wa...

Local Marketing Business Listings Local SEO Claiming Locations

Three Factors that Contribute to a Strong Online Brand Identity

In this post we take a look at three high-level factors that contribute to building a strong digital brand identity: accurate data, consistent messagi...

Local Marketing Foursquare Social Media Mobile

Buzzword or Not, 'SoLoMo' Still Isn’t Going Anywhere

Roughly one year ago, Mashable Business Reporter Seth Fiegerman published a piece titled “Why 'SoLoMo' Isn't Going Anywhere” in which he explained in ...

Local Marketing Social Media Local Pages

Social Media, Meet Online Listings

Luckily, we're only dealing with simple math: 1 + 1 = 2. Social media has been a game changer over the past six or seven years, not just digitally, bu...

Local Marketing Foursquare Social Media Local SEO Mobile

Catching Up On Foursquare: Monetization & The Powered by Strategy

We write about Foursquare a lot on this blog. Not just because we have a working partnership with Foursquare which allows us to ensure for our clients...

Local Marketing Facebook Social Media Mobile

The Future of Social Media & Content Marketing

Clearly there has been a TON of media buzz lately surrounding the fact that Facebook Organic Reach — a metric that represents the number of current Fa...

Local Marketing Facebook Google Social Media Local SEO Mobile Apple

Google, Apple, Facebook & Mobile Ecosystems

This week, we are excited to feature a guest blog post from Patrick Cuttica, a Social Media Marketing Specialist at SocialKaty, Inc. Patrick weighs in...

Local Marketing Google Mobile Local Advertising

In Silicon Valley, the Time is Right For Local

For the first time, local listings are finally being taken seriously by Silicon Valley. Conventional wisdom had it that the local space was too scatte...

Local Marketing Facebook Social Media Mobile

Blink & You Might Miss It; Social Media Moves Fast!

Social media moves fast, really fast. In many ways, it’s the lightening fast real-time nature of social media that makes it such a compelling channel....

Local Marketing Google Mobile Local Pages

Google Exec Says Small Business is Key for Mobile Growth

The mobile revolution has delivered new efficiencies and experiences to brands and consumers alike, but most of benefits have remained out of reach fo...

Local Marketing Facebook News & Events Social Media Mobile

The IFA Survival Guide: 3 Tips to Ensure a Successful Convention

Earlier this week, Where 2 Get It National Account Manager Lily Wolfrum attended the International Franchise Association’s Annual Convention in New Or...

Local Marketing Local SEO

Google's Shrewd, Silent Bet on Local

The Local Media Consortium’s name speaks for itself. An alliance of 800 daily newspapers and 200 local broadcasters, the LMC is focused on boosting co...

Local Marketing News & Events Mobile

Where 2 Get It is Heading to the Big Easy for #IFA2014

One of the best parts of being a technology service provider in the digital marketing industry is getting to attend all sorts of conferences and conve...

Local Marketing Analytics Social Media Local SEO Mobile

What the Klout Acquisition Means for the Future of Content Marketing

It’s safe to say that much of the tech world was surprised yesterday by the announcement that social influence scoring company Klout would be acquired...

Local Marketing Google Uber Mobile Online-to-Offline Attribution

How the Explosion of Local Mobile Ecosystems Are Disrupting Grocery Shopping

With so much talk lately about Apple’s iBeacon, the rise of indoor mapping, & the emergence of a new consumer path-to-purchase which merges the on- an...

Local Marketing Foursquare Mobile

Foursquare Becomes Even More Local With New Maps & GrubHub Seamless Integration

Foursquare made two announcements this week that, on the surface, may seem like small potatoes when compared to the likes of the Facebook Paper & Leno...

Local Marketing Google Social Media Local SEO Local Advertising

Patch Sold, EveryBlock Revived: The Future of Hyperlocal Remains a Mystery

In the past two weeks we’ve seen two very interesting developments in the realm of hyperlocal news and media. First, on Wednesday January 15th, media ...

Local Marketing Foursquare Google Social Media Mobile

The Google Schemer Shutdown & What It Potentially Means for Foursquare

On January 10th, Google announced - via Google+, of course - that it would be shutting down its location-based activity sharing service, Schemer. It’s...

Local Marketing Analytics Social Media

Growth Hacker or Seasoned Online Marketing Professional? Join the Debate!

There’s a debate going on in the digital marketing community. It feels like it’s been brewing for a while and, upon entering the new year, it may have...