Brandify's holistic digital marketing strategies are designed specifically for healthcare organizations, and they are always 100% HIPAA-compliant.

Claiming your listing on Google is one of the first steps to take when building a local marketing strategy. Using the free Google My Business (GMB) tool, healthcare organizations can claim their listings and manage how their information appears on Maps, Search, and other Google properties. For single-location medical practices, the process of claiming a listing on Google is fairly simple. Larger hospitals and medical groups will need to use Google’s bulk uploading and verification tools. Google also permits companies like Brandify to create and manage listings on behalf of their healthcare clients using the Google My Business API.

Many hospitals and medical groups are surprised to learn that they need to claim their listings on Yelp. Although your practice may already have a business page on the popular directory service, claiming your listing is the only way to upload photos, add practice links, and ensure that accurate contact information is listed. 

The Health Insurance Portability and Accountability Act (HIPAA) protects patients' health information, including responses to patient reviews posted online. To avoid running afoul of HIPAA regulations, medical groups should work with agencies that have experience in the healthcare space. Brandify’s healthcare solution stack is specifically designed with HIPAA compliance in mind, with a reputation builder tool that health systems can use to monitor and respond to reviews from all the most important review websites.