Brandify For Healthcare

Be present when patients need you most, connect online searches to offline appointment bookings.

Healthcare Challenges

Adoption of Digital Marketing

Adoption of Digital Marketing

The highly regulated and conservative nature of the healthcare industry has led to the slow adoption of multichannel marketing, and disconnection with patients.

Customer Experience

Evolving Patient Expectations

With information available online, patients are self-educating, purchasing self-diagnostic products and health wearables - becoming more confident in decisions.

Whiteglove service

Personalized Experiences

Even with an abundance of data, personalization is difficult due to patient confidentiality to deliver a truly personalized experience throughout a patient's life.

Building Patient Trust & Loyalty

Building Patient Trust & Loyalty

Trust in healthcare marketing is gained through positive and easily digestible information supported through research. Trust and loyalty are hard to win and easily lost.

Doctor-1

33% of consumers have searched online for a doctor or medical facility in the last 30 days.

- Brandify

Search-1

77% of patients use online search prior to booking an appointment.

- Healthcaresuccess.com 

reviews-1

77% of patients read online reviews as their first step

- Wainscot Media Blog

Healthcare Solution Stack

Physician Pages

Pages

Boost online visibility with pages for every physician and medical office. 

Center Locator

Locator

Add an office and facility locator to your website to help patients find you.

Reputation Builder

Reviews

Build your online reviews with provider-specific solutions and feedback.

Listings Management

Listings

Manage physician and office listings at scale to ensure accuracy.

Analytics & Reporting

Analytics

Get tailored insights to make impactful decisions for your practice.

 

How It Works

Brandify Health takes healthcare’s promise of on-demand care and packages it into a best-in-class platform designed to optimize your online presence, convert patients, and improve the overall patient experience.

 

 

Brandify Health

 

How It Works

Brandify Health takes healthcare’s promise of on-demand care and packages it into a best-in-class platform designed to optimize your online presence, convert patients, and improve the overall patient experience.

 

 

Benefits

MAP

Increased Visibility for Patients

Easily get your locations and physicians in front of as many people as possible. Showcase your clinics on more than 250 directory sites and healthcare-specific publishers. 

Adapting with Technology

Adapting with Technology

Always be a step ahead with Brandify's machine learning products listening to what your patients are saying, identifying sentiments, and providing answers.

Premier Partners

Leverage Existing Partnerships

Give patients the best by leveraging Brandify's existing healthcare-specific partnerships that are HIPAA compliant and experienced in healthcare marketing.

Smart Review Response

Gain & Maintain Patient Trust

Brandify's reputation management tools will help you adapt and communicate efficiently with well-informed patients of today, at the rate they expect.

Kyruus White Paper

Learn where consumers go to find healthcare information online and optimize your digital presence.

DOWNLOAD CASE STUDY

WEbinar-recap-Vertical

Find out the latest healthcare consumer habits and preferences to better optimize your search.

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Google-Webinar

Learn from Google what matters most to consumers who search for local businesses.

WATCH ON DEMAND

From Our Clients

Kirsten Holguin, Executive Director of Public Relations | Verity Health

"What's great about Brandify is they pull all of those reviews into one place. So we're working with just having to log into one dashboard to respond to those reviews and the entire team is thrilled. I can't believe that this has finally been solved for us."

 

Testimonial-Healthcare

From Our Clients

Kirsten Holguin, Executive Director of Public Relations | Verity Health

"What's great about Brandify is they pull all of those reviews into one place. So we're working with just having to log into one dashboard to respond to those reviews and the entire team is thrilled. I can't believe that this has finally been solved for us."

 

Frequently Asked Questions

Brandify's holistic digital marketing strategies are designed specifically for healthcare organizations, and they are always 100% HIPAA-compliant.

Claiming your listing on Google is one of the first steps to take when building a local marketing strategy. Using the free Google My Business (GMB) tool, healthcare organizations can claim their listings and manage how their information appears on Maps, Search, and other Google properties. For single-location medical practices, the process of claiming a listing on Google is fairly simple. Larger hospitals and medical groups will need to use Google’s bulk uploading and verification tools. Google also permits companies like Brandify to create and manage listings on behalf of their healthcare clients using the Google My Business API.

Many hospitals and medical groups are surprised to learn that they need to claim their listings on Yelp. Although your practice may already have a business page on the popular directory service, claiming your listing is the only way to upload photos, add practice links, and ensure that accurate contact information is listed. 

The Health Insurance Portability and Accountability Act (HIPAA) protects patients' health information, including responses to patient reviews posted online. To avoid running afoul of HIPAA regulations, medical groups should work with agencies that have experience in the healthcare space. Brandify’s healthcare solution stack is specifically designed with HIPAA compliance in mind, with a reputation builder tool that health systems can use to monitor and respond to reviews from all the most important review websites.

The first place people search for medical information is Google, and hospitals and medical centers need to make sure the information people are finding about their organizations online is accurate and up-to-date. Without an SEO strategy in place, healthcare groups could be missing out on the opportunity to be found by people searching in their own communities.

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