Local Advertising

Localized Ad Targeting: Reaching Customers Where It Counts

Brands spend millions on advertising, and those dollars are shifting more and more to digital channels. In fact, 2019 is projected to be the first yea...

Local Marketing Claiming Locations Local Advertising Brandify Summit 2017 SEO

7 Expert Insights on the Importance of Location

As the ecosystem shifts into harnessing and utilizing data to empower customers' every day decisions, the core of all relevance is location. Seven dig...

Local Marketing Claiming Locations Local Advertising Brandify Summit 2017 SEO

#BrandifyIt2017 Day 2 Recap: Discovery, AI and Engagement

Day 2 of the 2017 Brandify Summit focused on the opportunities with newly adopted technologies like artificial intelligence and voice. From discovery ...

Local Marketing Claiming Locations Local Advertising Brandify Summit 2017 SEO

Live From #BrandifyIt2017: AI, Bots and the Future of Search with Microsoft

1990's and the eventual transition into Mobile/social/apps, brands now have a significant opportunity posed to them with the future of search. In its ...

Local Marketing Claiming Locations Local Advertising Brandify Summit 2017 SEO

Live From #BrandifyIt2017: Fireside Chat with Amazon

A major player in the game and increasingly moving towards local, Amazon has tapped into the power of voice for the golden age of AI. David Isbitski, ...

Local Marketing Claiming Locations Local Advertising Brandify Summit 2017 SEO

#BrandifyIt2017 Day 1 Recap: Location, Data and Enhancing Brand Reputation

Day 1 of the 2017 Brandify Summit has given our attendees and viewers a world full of insight! Today, discussions revolved heavily around how the spec...

Local Marketing Claiming Locations Local Advertising Brandify Summit 2017 SEO

Live From #BrandifyIt2017: The True Factors for Discoverability with Barry Schwartz

Industry veteran and SEOphile Barry Schwartz from Search Engine Roundtable graced the Brandify Summit audience with his deep knowledge and insights on...

Local Marketing Claiming Locations Local Advertising Brandify Summit 2017

Live From #BrandifyIt2017: The Future of Local with Travis Wright

In an industry where it seems like acting like acclaimed Mad Men will reel in loyal customers for our brands, the reality, as Venture Beat’s Travis Wr...

Local Advertising Snapchat advertising

Snapchat Geofilters: An Advertisement Guide for Brands

Brandify becomes a Snapchat Partner, Launching Enterprise Geofilter solution. As an early adopter of the Geofilter API, Brandify will immediately begi...

Local Advertising Online-to-Offline Attribution

Boosting Your Holiday Marketing Strategy: Localized Ad Campaigns

With the proliferation of mobile devices, there are more channels for consumers to find a business online than ever before, and with the holidays appr...

Local SEO Local Advertising Holiday Marketing

Boosting Your Holiday Marketing Strategy: Strategies For Bridging Online to Offline

Today’s customers operate across many different channels, switching between devices and making split-second decisions based on relevant, timely and pe...

Local SEO Local Advertising Google My Business

Evaluating Google’s Impending Local Search Two Pack

  In the ever-changing world of Google search, another update will force your brand to buckle down its local online presence even further. At SMX last...

Local Advertising

Following the Breadcrumbs of Google’s Local Advertising Shakeup

Image via The SEM Post

Local Advertising

Farewell, Right Rail Ads: How Google’s New SERP Helps Advertisers

By now, you’ve probably noticed the removal of ads on Google’s right rail of search engine results pages (SERPs). What you may have not considered, ho...

Local SEO Local Advertising

The Top 5 Local Marketing Updates of 2015

As marketers we are constantly looking to the future to ensure we stay up to date with the latest trends, however how can we move forward if we don’t ...

Local Advertising

How Digital Marketing Experts Can Use Google’s New API Integration

We know that since 50% of consumers who conduct mobile searches visit a store within a day, your current and future ad targeting strategies should cat...

Local Advertising

Tackling The Challenge of Online to Offline Attribution

What is the first thing you do when you wake up? Chances are, you’re checking your phone for updates, talking to peers on social media or researching ...

Local Advertising

Advertisements: The Good, The Bad and The Hyper-Local

Over the past few months, our Brand Battle  series has broken down the Six Pillars of Multi-Location Optimization, focusing on data quality, local SEO...

Local Advertising

How Reviews on Google can Enhance Your AdWords Campaigns

Earlier this month, we started to  see a trickle of brands slowly being able to display their star reviews on paid search. This time last year, Google...

Local Advertising

What does the Facebook vs YouTube Video Ad Battle Mean for Local?

Earlier in the year we wrote a blog predicting 2015 to be the year of the video, and it seems we hit the nail on the head.  Facebook, a platform that ...

Local Advertising

4 Mistakes You’re Making with Your Local Advertising

According to Borrell Associates, an estimated 48 billion dollars  will be invested in local digital advertising in 2015. Brands across various vertica...

Local Advertising

3 Common Mistakes Franchise Brands Make Online

Since we'll be attending the Franchise Consumer Marketing Conference this month we decided to address 3 common pitfalls all franchises need to avoid t...

Local Advertising

What is Social Media Advertising?

This month has been focused on localizing advertising. From search to display, we’ve been breaking down how local advertising is essential to add in y...

Local Advertising

Formula For a Loved Brand: Local + Loyal = Love

Tale as old as time: a brand has hundreds of locations, yet gets no love from major search engines. But there is one detail that is often overlooked i...

Local Marketing Mobile Local Advertising

5 Brands that did Digital Marketing Right in 2014

We have searched high and low, read numerous articles, and looked deeply into trending hashtags. With all of the information we gathered we have final...

Local Marketing Google Mobile Local Advertising

In Silicon Valley, the Time is Right For Local

For the first time, local listings are finally being taken seriously by Silicon Valley. Conventional wisdom had it that the local space was too scatte...

Local Marketing Google Social Media Local SEO Local Advertising

Patch Sold, EveryBlock Revived: The Future of Hyperlocal Remains a Mystery

In the past two weeks we’ve seen two very interesting developments in the realm of hyperlocal news and media. First, on Wednesday January 15th, media ...