Brandify Blog

The Latest Local Search News, Trends, and Insights

5 min read

Localized Ad Targeting: Reaching Customers Where It Counts

By Damian Rollison on Mar 15, 2019 8:00:00 AM

Brands spend millions on advertising, and those dollars are shifting more and more to digital channels. In fact, 2019 is projected to be the first year when digital ad spend will surpass..

Tags: Local Advertising

3 min read

7 Expert Insights on the Importance of Location

By Amber Kazalbash on Sep 28, 2017 8:30:00 AM

As the ecosystem shifts into harnessing and utilizing data to empower customers' every day decisions, the core of all relevance is location. Seven digital experts from this month's Brandify..

Tags: Local Marketing, Claiming Locations, Local Advertising, Brandify Summit 2017, SEO

2 min read

#BrandifyIt2017 Day 2 Recap: Discovery, AI and Engagement

By Amber Kazalbash on Sep 14, 2017 5:01:04 PM

Day 2 of the 2017 Brandify Summit focused on the opportunities with newly adopted technologies like artificial intelligence and voice. From discovery all the way through engagement, marketers must..

Tags: Local Marketing, Claiming Locations, Local Advertising, Brandify Summit 2017, SEO

2 min read

Live From #BrandifyIt2017: AI, Bots and the Future of Search with Microsoft

By Amber Kazalbash on Sep 14, 2017 4:57:58 PM

1990's and the eventual transition into Mobile/social/apps, brands now have a significant opportunity posed to them with the future of search. In its simplest terms, the future of search is..

Tags: Local Marketing, Claiming Locations, Local Advertising, Brandify Summit 2017, SEO

2 min read

Live From #BrandifyIt2017: Fireside Chat with Amazon

By Amber Kazalbash on Sep 14, 2017 4:54:42 PM

A major player in the game and increasingly moving towards local, Amazon has tapped into the power of voice for the golden age of AI. David Isbitski, Chief Evangelist for Amazon Alexa and Echo,..

Tags: Local Marketing, Claiming Locations, Local Advertising, Brandify Summit 2017, SEO

3 min read

#BrandifyIt2017 Day 1 Recap: Location, Data and Enhancing Brand Reputation

By Amber Kazalbash on Sep 14, 2017 2:18:17 AM

Day 1 of the 2017 Brandify Summit has given our attendees and viewers a world full of insight! Today, discussions revolved heavily around how the specific capabilities of location data can in turn..

Tags: Local Marketing, Claiming Locations, Local Advertising, Brandify Summit 2017, SEO
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