Brandify Blog

The Latest Local Search News, Trends, and Insights

3 min read

Live From #BrandifyIt2017: The True Factors for Discoverability with Barry Schwartz

By Amber Kazalbash on Sep 14, 2017 2:13:48 AM

Industry veteran and SEOphile Barry Schwartz from Search Engine Roundtable graced the Brandify Summit audience with his deep knowledge and insights on day 1 of the event. Schwartz took the..

Tags: Local Marketing, Claiming Locations, Local Advertising, Brandify Summit 2017, SEO

1 min read

Optimizing for Mobile Search: New Tips and Old Tricks

By Damian Rollison on Mar 27, 2017 3:11:57 PM

At its core, mobile optimization has not changed. Traditional, or "old tricks," are still applied and it builds the foundation of increasing your search visibility. What has changed, or more..
Tags: Mobile, SEO

1 min read

Google’s Pragmatic Approach to the Truth, and Its Pitfalls

By Damian Rollison on Mar 10, 2017 11:20:17 AM

Google and many other big platforms are at a time when they are faced with deceiving information inundating the online world. It presents a question, that if everyone believes something, should..

Tags: Google, SEO

4 min read

Understanding the Millennial Mindset in 2017

By Mila Hose on Mar 3, 2017 12:55:28 PM

As an enterprise marketer, chances are that the Millennials generation is a hot topic in your workplace right now. There are almost 85 million Millennials in the U.S., making up more than a..

Tags: Local Marketing, SEO, Social

0 min read

What Does It Mean to Practice Local SEO Ethically?

By Damian Rollison on Feb 13, 2017 11:32:06 AM

Today, most businesses receive an average of 24 calls per month from marketers trying to sell them something. With such a massive number of solicitations, it can be difficult to trust anyone who..

Tags: Local Marketing, Local Listings, SEO

3 min read

Google Prioritizes Local-Mobile Search with Local Ad Pack

By Mila Hose on Jan 19, 2017 12:08:14 PM

Recent discoveries suggests that Google is experimenting with local inventory ad placement above the local 3-pack. These ads mirror the Local Pack in format and structure, with two ad listings..

Tags: Local Marketing, Mobile, SEO
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