Brandify Blog

The Latest Local Search News, Trends, and Insights

3 min read

Live From #BrandifyIt2017: The True Factors for Discoverability with Barry Schwartz

By Amber Kazalbash on Sep 14, 2017 2:13:48 AM

Industry veteran and SEOphile Barry Schwartz from Search Engine Roundtable graced the Brandify Summit audience with his deep knowledge and insights on day 1 of the event. Schwartz took the audience..

Tags: Local Marketing, Claiming Locations, Local Advertising, Brandify Summit 2017, SEO

1 min read

Optimizing for Mobile Search: New Tips and Old Tricks

By Damian Rollison on Mar 27, 2017 3:11:57 PM

At its core, mobile optimization has not changed. Traditional, or "old tricks," are still applied and it builds the foundation of increasing your search visibility. What has changed, or more so,..
Tags: Mobile, SEO

1 min read

Google’s Pragmatic Approach to the Truth, and Its Pitfalls

By Damian Rollison on Mar 10, 2017 11:20:17 AM

Google and many other big platforms are at a time when they are faced with deceiving information inundating the online world. It presents a question, that if everyone believes something, should that..

Tags: Google, SEO

4 min read

Understanding the Millennial Mindset in 2017

By Mila Hose on Mar 3, 2017 12:55:28 PM

As an enterprise marketer, chances are that the Millennials generation is a hot topic in your workplace right now. There are almost 85 million Millennials in the U.S., making up more than a quarter..

Tags: Local Marketing, SEO, Social

0 min read

What Does It Mean to Practice Local SEO Ethically?

By Damian Rollison on Feb 13, 2017 11:32:06 AM

Today, most businesses receive an average of 24 calls per month from marketers trying to sell them something. With such a massive number of solicitations, it can be difficult to trust anyone who..

Tags: Local Marketing, Local Listings, SEO

3 min read

Google Prioritizes Local-Mobile Search with Local Ad Pack

By Mila Hose on Jan 19, 2017 12:08:14 PM

Recent discoveries suggests that Google is experimenting with local inventory ad placement above the local 3-pack. These ads mirror the Local Pack in format and structure, with two ad listings..

Tags: Local Marketing, Mobile, SEO
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