Google News & Events

Google I/O Had a Lot to Say about Local Search; Here's a Recap

Within the first two minutes of Sundar Pichai’s keynote at Google I/O, he was already talking about local. “Every year at I/O,” Pichai said, “we learn...

Google Google My Business

Google Releases Statement on Paid Listings

You may have heard about the survey Google sent last week to small business owners, asking for their feedback about a range of paid features that coul...

Google ebook

Announcing the Brandify Guide to Google Optimization for Hotels

If you're a hotel owner, a marketer who works with hotel clients, or even just a frequent traveler, you'll no doubt have noticed that Google has made ...

Google Google My Business

Best Practices for Google My Business Photos

A picture is worth a thousand words.  It’s no secret that photos gather more engagement, reach and click-throughs compared to plain text. However, not...


Google Assistant Now Supports Restaurant Booking in 43 States

Scott Huffman, VP of Engineering for Google Assistant, announced today that in 43 U.S. states, Pixel phone users can now book tables at restaurants us...

Google Google My Business

The Ultimate Guide to Google Posts

Introduced in 2017 by Google, Google Posts allow businesses to post text and photos directly to Google My Business (GMB). These posts appear on the lo...

Google location based marketing

3 Local Marketing Predictions for 2019

Before we dive into what trends we think will be essential to focus on in 2019, it’s important to recap what happened in 2018.

Google Insights

Brandify Data Shows Major Spike in Google Search Counts

A few weeks ago, Google added the following notice to the help documentation for GMB Insights: “We’ve recently expanded our approach to how we capture...

Google News & Events

Google News Roundup: Search Terms, Beacons, Anonymous Reviews

If you find it hard to keep up with new releases and feature changes in Google’s suite of local products, you shouldn’t feel bad. The pace of these up...


Google Adds “Located Within” to User-Suggested Edits

Managing Linked Listings Has Been Tricky In The Past Google hasn’t been especially transparent in the past about managing the relationships between bu...


Google Tests Future Store Openings

For many brands, store openings involve a complex and costly investment of energy and resources. Multiple departments must collaborate on activities l...

Google SEO Search engine optimization Branniversary

Brandify 20 Year Anniversary Series: Into the Future

As rapid as technology moves, there's no where to go but up. The internet continuously revolutionizes itself, and soon see that next two decades may b...

Google Voice Search SEO holiday 2017

Holiday 2017 Countdown: Are Your Locations Smart?

This holiday season, customers will be expecting that the brands they love and trust are leveling up to meet their demands. But these demands are not ...

Google SEO Search engine optimization Branniversary

Brandify 20 Year Anniversary Series: Evolving Customer Interfaces

Changes in technology mean nothing if users are not adopting them. Not only have brands in the past two decades seen consumers adapt new technologies ...

Google Snapchat SEO Branniversary

Brandify 20 Year Anniversary Series: Decades of Transformation

With every year that Digital progresses, we see incremental but obvious transformation. The shifts and changes of the past two decades in particular h...

Google Snapchat SEO

Brandify 20 Year Anniversary Series: Then and Now

"You can't connect the dots looking forward; you can only connect them looking backwards." -Steve Jobs This year marks our 20th Branniversary and with...

Google Local SEO

Google’s Pragmatic Approach to the Truth, and Its Pitfalls

Google and many other big platforms are at a time when they are faced with deceiving information inundating the online world. It presents a question, ...

Google Online Reviews Reviews

How to Survive Google’s New Local Pack Review Threshold with Bad Reviews

Google recently lowered its review threshold to a minimum of one-to-three reviews in order for brands to appear within the Local 3-Pack. Previously, l...

Google Local SEO Mobile

Google AMP and Mobile Optimization in 2017

Almost a year ago, Google launched its much-anticipated Accelerated Mobile Pages (AMP) in order to create a better, quicker experience for mobile user...

Local Marketing Google Local SEO

The 5 Biggest Google Local Search Updates of 2016

As a whole, 2016 was a year full of changes to Google’s ranking algorithm and its local search results. From quarterly Google My Business updates, to ...

Google Voice Search Artificial Intelligence

2017 Predictions and Prep: What’s Next for Google Local SERPs

At the beginning of this week, Jennifer Slegg pointed out that Google seems to be testing a new card-style layout for search results. This new format ...

Google Local SEO

Google Enhances UX with Mobile-First Indexing

On November 4th, Google announced that it will be introducing mobile-first indexing in place of desktop-first indexing. This will greatly enhance the ...

Google Local SEO Local Listings

5 Ways Google’s Possum Algorithm Focuses on the Local User Experience

Google’s recent algorithm update, referred to as “Possum” by local SEO experts, has had many marketers wondering why they suddenly lost their local se...

Google Local SEO Reviews

Everything You Need to Know About Google’s Reviews from the Web

Recently, Google has made quite a few changes to local review guidelines. Last month, Google exposure with reviews to other customers. With nearly 90%...

Google Local SEO Claiming Locations

How the Google Maps Update Can Impact Your Brand’s Digital Reputation

  With the rapid growth of information made available online it’s crucial that all areas of your brand’s digital efforts are covered. Today’s techsavv...

Google Mobile Apple

Mobile Payments Are Ramping Up

At Where2GetIt we were intrigued when Apple announced Apple Pay in September of this year. Combining mobile and the ability to transition in-store pay...

Local Marketing Facebook Google Brandify Local SEO Local Pages

Is Facebook Entering the Search Game?

Facebook is stepping up their search game: This week Facebook updated their search capabilities with Graph Search, now allowing users to search their ...

Local Marketing Google Brandify Reviews Mobile Local Pages

Boosting Visibility and Building Trust: Local Advertising and Reviews

We’ve had an excellent two webinars so far as part of our four week-long series exploring Brandify and the Six Pillars of Multi-Location Optimization....

Google Local SEO

Local Shake-up: Google Launches Update that Brings Local to the Forefront

If you own a business and have an affiliated website, you may have noticed a change in your website ranking on Google within the past week.

Google Local SEO Listing management Local Pages

Yelp and Google Up the Local Search Ante


Local Marketing Google

Wear Your Marketing on Your Sleeve...Literally

The latest development in local advertising isn’t at your fingertips, but could possibly be on your body. Such as your wrist. Or your face.  

Google Retail

The Augmented Reality of Shopping: Project Tango, aisle411, and What It Means for Retail

We’ve been glued to our screens these past few months as the heavy hitters of the tech world have been showcasing all kinds of new technology and inno...

Local Marketing Google iBeacon Local SEO Beacon technology Apple

Beacon Technology Could Be Good News for Local Retail

Last week we discussed how the face of Local and Social Search may be changing as new apps and platforms are developed to create highly personalized s...

Data Quality Local Marketing Foursquare Facebook Google Analytics News & Events Social Media Local SEO Local Pages

How Far Can We Take Social and Local Search?

It is being reported that Apple quietly purchased Spotsetter this week. Spotsetter, a “social search engine” app co-founded by Google Maps engineer St...

Local Marketing Foursquare Facebook Google Social Media Local SEO Mobile

Why Instagram's Move to Facebook Places for Geo-tagging Matters for Your Business


Google Local SEO Mobile Local Listings SEO Glossary Series Search business claiming Featured Guidebook

Where 2 Get It’s Marketing Glossary Series: Local SEO

In the second instalment of the Where 2 Get It Marketing Glossary Series we are taking a look at Local SEO. While we write about local search quite a ...

Local Marketing Facebook Google Social Media Local SEO Mobile Apple

Google, Apple, Facebook & Mobile Ecosystems

This week, we are excited to feature a guest blog post from Patrick Cuttica, a Social Media Marketing Specialist at SocialKaty, Inc. Patrick weighs in...

Local Marketing Google Mobile Local Advertising

In Silicon Valley, the Time is Right For Local

For the first time, local listings are finally being taken seriously by Silicon Valley. Conventional wisdom had it that the local space was too scatte...

Local Marketing Google Mobile Local Pages

Google Exec Says Small Business is Key for Mobile Growth

The mobile revolution has delivered new efficiencies and experiences to brands and consumers alike, but most of benefits have remained out of reach fo...

Local Marketing Google Uber Mobile Online-to-Offline Attribution

How the Explosion of Local Mobile Ecosystems Are Disrupting Grocery Shopping

With so much talk lately about Apple’s iBeacon, the rise of indoor mapping, & the emergence of a new consumer path-to-purchase which merges the on- an...

Local Marketing Google Social Media Local SEO Local Advertising

Patch Sold, EveryBlock Revived: The Future of Hyperlocal Remains a Mystery

In the past two weeks we’ve seen two very interesting developments in the realm of hyperlocal news and media. First, on Wednesday January 15th, media ...

Local Marketing Foursquare Google Social Media Mobile

The Google Schemer Shutdown & What It Potentially Means for Foursquare

On January 10th, Google announced - via Google+, of course - that it would be shutting down its location-based activity sharing service, Schemer. It’s...