Brandify Blog

The Latest Local Search News, Trends, and Insights

1 min read

Targeting Consumers on the Holiday Path to Purchase

By Damian Rollison on Nov 19, 2015 8:34:38 AM


With less than a week left until Black Friday, the rush of the Holiday season is upon us. The National Retail Federation projects $630.5 billion in overall holiday sales this year, a 3.7 percent..

Tags: Retail

3 min read

#FTF2015: Why Brick and Mortar Is Transforming E-Commerce

By Amber Kazalbash on Jun 16, 2015 9:39:57 AM

In a retail landscape where ‘fast fashion’ has dominated the way customers choose to purchase, luxury apparel retailers are finding ways to differentiate and connect with audiences in new and..

Tags: Retail

2 min read

Black Friday vs. The Holiday Shopping Season

By Brandify Team on Dec 5, 2014 1:15:00 AM

Black Friday hasn’t always conjured images of waiting outside the mall at midnight after Thanksgiving dinner was over, or pushing through crowds of fellow shoppers vying for the best promotional..

Tags: Retail

2 min read

(Part 3) Data Quality & Digital Marketing: Do Consumers Trust Your Brand?

By Brandify Team on Nov 26, 2014 2:15:00 AM

We’ve been discussing how Data and Data Quality matter to a business’s digital marketing efforts and their online footprint. We’ve discovered how it affects your business and what it can mean for..

Tags: Data Quality, Local Marketing, Brandify, Retail

2 min read

How Does Brandify Fit Into the Future of Digital Marketing?

By Brandify Team on Nov 7, 2014 2:07:00 AM

As we march on into another holiday season–the most profitable time of the year for retail–and a new calendar year, we at Where2GetIt have been considering what technological innovations and new..

Tags: Local Marketing, Brandify, Geotargeting, Retail, Beacon technology

2 min read

Retail Isn't Dead: Innovation Brings Attention Back to Brick-and-Mortar Business

By Brandify Team on Sep 19, 2014 2:16:00 AM

An article was released this week in Street Fight announcing that Macy’s will be adding over 4,000 beacons to their stores across the country. They’ve partnered with Shopkick–a retail shopping..

Tags: Local Marketing, Retail, iBeacon, Beacon technology, Apple
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