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LSA Certification

Choosing a Local Marketing Platform for 2018

It’s safe to say that come Q1, marketers will be off to the races putting long-devised strategies in place for the new year. Enterprise brands note in...

Claiming Locations Snapchat holiday 2017

Holiday 2017 Countdown: Are Your Locations Social?

With all the hype of virtual reality, augmented reality, new user technologies and the next wave of brick and mortar shopping—one area of marketing ha...

Google SEO Search engine optimization Branniversary

Brandify 20 Year Anniversary Series: Into the Future

As rapid as technology moves, there's no where to go but up. The internet continuously revolutionizes itself, and soon see that next two decades may b...

Google Voice Search SEO holiday 2017

Holiday 2017 Countdown: Are Your Locations Smart?

This holiday season, customers will be expecting that the brands they love and trust are leveling up to meet their demands. But these demands are not ...

Google SEO Search engine optimization Branniversary

Brandify 20 Year Anniversary Series: Evolving Customer Interfaces

Changes in technology mean nothing if users are not adopting them. Not only have brands in the past two decades seen consumers adapt new technologies ...

Google Snapchat SEO Branniversary

Brandify 20 Year Anniversary Series: Decades of Transformation

With every year that Digital progresses, we see incremental but obvious transformation. The shifts and changes of the past two decades in particular h...

Google Snapchat SEO

Brandify 20 Year Anniversary Series: Then and Now

"You can't connect the dots looking forward; you can only connect them looking backwards." -Steve Jobs This year marks our 20th Branniversary and with...

Claiming Locations Snapchat SEO holiday 2017

Holiday 2017 Countdown: Is your Location Data Ready?

For marketers everywhere, holiday season planning is in its final stages. With T-6 weeks until Black Friday and other major holiday sales, it’s time t...

Local Marketing Claiming Locations Local Advertising Brandify Summit 2017 SEO

7 Expert Insights on the Importance of Location

As the ecosystem shifts into harnessing and utilizing data to empower customers' every day decisions, the core of all relevance is location. Seven dig...

Local Marketing Claiming Locations Local Advertising Brandify Summit 2017 SEO

#BrandifyIt2017 Day 2 Recap: Discovery, AI and Engagement

Day 2 of the 2017 Brandify Summit focused on the opportunities with newly adopted technologies like artificial intelligence and voice. From discovery ...

Local Marketing Claiming Locations Local Advertising Brandify Summit 2017 SEO

Live From #BrandifyIt2017: AI, Bots and the Future of Search with Microsoft

1990's and the eventual transition into Mobile/social/apps, brands now have a significant opportunity posed to them with the future of search. In its ...

Local Marketing Claiming Locations Local Advertising Brandify Summit 2017 SEO

Live From #BrandifyIt2017: Fireside Chat with Amazon

A major player in the game and increasingly moving towards local, Amazon has tapped into the power of voice for the golden age of AI. David Isbitski, ...

Local Marketing Claiming Locations Local Advertising Brandify Summit 2017 SEO

#BrandifyIt2017 Day 1 Recap: Location, Data and Enhancing Brand Reputation

Day 1 of the 2017 Brandify Summit has given our attendees and viewers a world full of insight! Today, discussions revolved heavily around how the spec...

Local Marketing Claiming Locations Local Advertising Brandify Summit 2017 SEO

Live From #BrandifyIt2017: The True Factors for Discoverability with Barry Schwartz

Industry veteran and SEOphile Barry Schwartz from Search Engine Roundtable graced the Brandify Summit audience with his deep knowledge and insights on...

Local Marketing Claiming Locations Local Advertising Brandify Summit 2017

Live From #BrandifyIt2017: The Future of Local with Travis Wright

In an industry where it seems like acting like acclaimed Mad Men will reel in loyal customers for our brands, the reality, as Venture Beat’s Travis Wr...

Apple Claiming Locations Google Maps Artificial Intelligence

3 Ways Maps Technologies Are Getting Smarter

In the era of “near me” and “micro moments,” immediacy and context were what customers demanded of brands. But customers are getting smarter, and they...

Online Reviews Claiming Locations Yelp

4 Tips For Optimizing Your Brand’s Online Presence With Yelp

It’s no secret that online location management has become more complex and challenging than ever before. With 88% of customers noting that they trust ...

Chat Bots Voice Search AI

What the Latest Google My Business Update Says about Local for Brands

Image via Mike Blumenthal Back in November of 2016, Google began experimenting with the concept of including a messaging feature within Google My Busi...

Voice Search

How Brands Can Use Voice Search to Win Local

In today’s world, vocal is local. In fact, Mary Meeker confirmed at last month’s Code Conference that with so many users on the go, voice is now begin...

Snapchat

Snapchat Seizes Local-Social with Snap Map

The newly public Snap, Inc. has just released another update that shows how the app continues to drive relevance and personalization for users through...

Google My Business

Google My Business Releases Version 3 of its API

Six months after the release of version 2, Google has released another exciting update to the Google My Business (GMB) API. This update includes sever...

Local Advertising

Following the Breadcrumbs of Google’s Local Advertising Shakeup

Image via The SEM Post

Google is Experiencing a Local Listings Bug

Marketers, this isn’t an April fools prank: Brands actively working to retain accurate location data on Google My Business are undergoing a major tech...

5 Experts Weigh in on Apple’s Spotlight Search Integration of Google Maps

Image via Search Engine Land The mobile ecosystem is constantly becoming more interconnected and integrated into the every-day life of customers. ComS...

Data, User Experience and the Promise of Mobile Attribution

The main priority for top search engines, social networks and review sites today is staying on top of consumer habits. Brand marketers and their partn...

Local Advertising

Farewell, Right Rail Ads: How Google’s New SERP Helps Advertisers

By now, you’ve probably noticed the removal of ads on Google’s right rail of search engine results pages (SERPs). What you may have not considered, ho...

Etail West 2016: How Personalized Marketing Keeps Brands Agile

In a world where consumers are seeking to develop two-way conversations with brands and Localgeddon is a daily battle, the stakes are high for enterpr...

Google My Business

How the Google My Business API Fits into a Location Management Strategy

As of December of 2015, enterprises have the opportunity to provide data to local searchers more seamlessly through the Google My Business (GMB) API. ...

How A Seamless Omni-Channel Experience Creates Local Marketing Success

Mobile is no longer the “future” of customer behavior---it is customer behavior. The wealth of interaction between users and their smart devices has g...

Data Quality

Marketers Can Use Bing to Enhance the Connected Customer’s Journey

  It’s no secret that Google has taken consumer interest on search for years on end. With over 60% of search share, “Googling” has even been incorpora...

Apple Google Maps

Google Maps vs Apple Maps: Is Your Brand Providing Valuable Local Data?

One of the most consistent digital marketing trends today is the growth of large search engines and mobile providers finding ways to garner the attent...

Google Maps

What does the New Google Plus Rollout Mean for Your Brand?

Google Plus is not dead after all. Marketers were taken aback when Google rolled out a more refreshed and simplified version Google Plus late last mon...

Google Maps

The Google Maps Update Could Make or Break Your Brand’s Perception

One pain point that mobile consumers often face is the failure of mapping apps to guide them when they have bad or no internet connection. While in th...

Online Reviews

4 Questions Brand Marketers Ask About Monitoring Online Reviews

Image via Search Engine Land We love being involved in the local marketing community because of all the tactical insights we gain from industry leader...

Local SEO

How Local SEO Experts can Use Twitter’s New Tools in Their Marketing Mix

The evolving landscape of social media serves as a magnifying glass for marketers to observe and react to ongoing trends in consumer behavior. With th...

Local SEO

Why Every CMO Should Invest In Local Digital Marketing

Every CMO, regardless of their industry, wants to boost brand presence on search engines. But when a brand has over 100 locations, accurately represen...

Local Marketing

3 Steps for Retailers to Employ a Situational Marketing Strategy

Image via Tech Crunch With the holiday season just around the bend, it’s more important than ever that your brand is as nimble, agile and ready to ser...

Local Marketing

How to Get Your Brand in Winning Shape for the Holiday Season

Marketing is like a marathon. If you don’t pace yourself, you might just not make the finish line. Around the holidays, retailers list out strategies ...

4 Myths About Your Brand’s Social Media Presence

We work with a lot of digital marketers who grapple with the ever-changing nature of social media. Because of this, they fall behind and lose the oppo...

Top 20 Tweetable Quotes from #BrandifyIt2015

Last week we celebrated our emergence of Brandify with the first ever Brandify Summit in Marina del Rey, California. Some of the titans of local marke...

Google is Utilizing User Generated Content for its New Street View App

Saying it has been a big week for Google would be an understatement. First, a logo change and now a way to break the barrier of bringing ‘street view’...

Local SEO

5 Steps to Courting Your Local Customers

If you practice marketing, you have probably become familiar with Seth Godin’s work. In his book, Permission Marketing, Godin introduced us to the “5 ...

Mobile

How Retailers Should View Omni-Channel Millennials

With so much change in the digital marketing space, brands must constantly redefine themselves in order to stay relevant. And since customers are chan...

Local SEO

Two Quarters In: What will Google Do Next with Local and Mobile?

In the ever-changing world of digital marketing, we constantly hear trendy terms that quickly come and go. But one concept that will never become a cl...

Local Advertising

How Reviews on Google can Enhance Your AdWords Campaigns

Earlier this month, we started to  see a trickle of brands slowly being able to display their star reviews on paid search. This time last year, Google...

The Importance of Tactical Local SEO

“The Devil’s In The Detail” No phrase says it better when it comes to local SEO. With Google holding 67.6% of the US search engine market share, it’s ...

Reviews Claiming Locations

Why Your Brand Must Claim Listings on Multiple Channels

The tides of search algorithms are constantly changing, and marketers are beginning to notice how this is affecting review directories. We saw some tu...

3 Steps To Winning Local Search

When it comes to enterprise local marketing, the verticals are endless. It may seem like there’s no way to effectively ensure that your brand is a win...

Instagram Just Got A Lot More Local With Place Search

With over 300 million monthly interactive users, Instagram has become one of the most prominent and interactive social apps for users. But its high le...

Retail

#FTF2015: Why Brick and Mortar Is Transforming E-Commerce

In a retail landscape where ‘fast fashion’ has dominated the way customers choose to purchase, luxury apparel retailers are finding ways to differenti...

#SFSW15: How Local Technologies Can Solve Marketers' Data Dilemma

Yesterday’s speaker panel, “Facing the Challenges Inherent in Building Local Companies,” at Street Fight Summit West was great for many reasons. The g...

Local Marketing in 2015: 3 Mid-Year Resolution Tweaks

  Next week this time, we’ll officially be half way through 2015. You might remember that early this year, we laid out some resolutions to get you thi...

Verizon, AT&T and The Race to Local User Ubiquity

Lately, it seems like every key player in tech is making some sort of acquisition, partnership or sale. And although we may not find it significant as...

Avoid the Doorway Page Penalty by Optimizing your Local Pages

Search engines are constantly updating their algorithms to make sure that users find answers to their queries as quickly and easily as possible. Googl...

First Mobilegeddon, Now Google Is Optimizing Ads on Mobile

With Mobilegeddon officially rolled out to the public, we knew that this wouldn’t be it for Google. Many have been anticipating this news for years an...

The Local Marketing Dos and Don’ts for Hospitalities

This blog is the final installation of “The Local Marketing Dos and Dont’s,” and we’re focusing on the hospitality industry, specifically hotels. Even...

Marketing to Millennials: 3 Key Takeaways from #BISummit

Last week we attended the Brand Innovators Mobile and Millennials Summit. We learned a lot of great information from the event’s speakers, and have a ...

Local Marketing

The Local Marketing Dos and Don’ts for Retail Brands

For our third week of Local Marketing Dos and Dont's, we have shifted our focus on the retail industry. Past the issue of having a bad location databa...

Today at #LSA15 Day 2: Failing, Winning and Evolving with Mobile

We’re live from  #LSA15 this week! With the release of Google’s Mobile Algorithm finally being rolled out, we’ve taken note of some key trends and tac...

Local Marketing

The Local Marketing Dos and Don’ts for Restaurants

  “Foodie" culture isn’t just a consumer trend---it is a way of life. Since 1992 American have spent more money dining out than eating from the comfor...

The Local Marketing Dos and Don’ts for Franchise Brands

We may be a bit biased, but local search has become more and more integral in gaining and retaining customers. There’s no doubt that optimizing your l...

Local Advertising

What is Social Media Advertising?

This month has been focused on localizing advertising. From search to display, we’ve been breaking down how local advertising is essential to add in y...

Local Advertising

Formula For a Loved Brand: Local + Loyal = Love

Tale as old as time: a brand has hundreds of locations, yet gets no love from major search engines. But there is one detail that is often overlooked i...

What is Display Advertising?

So far in this blog series, we have broken down how search advertising is helping brands gain relevance and authority to local customers. In our exper...

Local SEO

What is Search Advertising?

Continuing our theme for the month, we’re breaking down online marketing terminology that will help you marketers who are brand managers looking to ta...

Apple’s "Spring Forward" Event and What It Means for Local

Apple’s “Spring Forward” event yesterday covered some critical and innovative product updates that we anticipate consumers will adopt within the comin...

Local Marketing

Defining Advertising: “The Fundamentals”

Our Where2GetIt team just wrapped up a week of exhibiting at SMX West, where we learned  about recent updates in Big Six Advertising, Mobile SEO and m...

Data Quality Brandify Listing management Online-to-Offline Attribution

Navigating Through the Path to Purchase: Local Listings & Local Advertising

When customers search for your brands, they can easily end up somewhere you don’t intend for them to. In this installment of “Navigating Through the P...

Brandify Analytics Geotargeting Claiming Locations Online-to-Offline Attribution

Navigating Through the Path to Purchase : Data Quality & Local SEO

Consumers expect to find all of the answers they’re looking for online, including information on your brand’s nearest store locations. When consumers ...

Facebook

Facebook is Making Waves for Marketing and Advertising

It’s becoming increasingly important for brands to be aware of how they are representing themselves on social platforms. At Where2GetIt social engagem...