Brandify Blog

The Latest Local Search News, Trends, and Insights

3 min read

Boosting Your Holiday Marketing Strategy: Mobile Optimization

By Mila Hose on Oct 27, 2016 11:37:11 AM

Mobile is becoming an incremental part of the shopping experience for many consumers. This year, 73% of customers plan to use their mobile devices for shopping activities, such as finding deals,..

Tags: Beacon technology, Mobile

2 min read

Three Key Takeaways from #BrandifyIt2016 : Day 2

By Mila Hose on Aug 26, 2016 1:58:41 PM

With the close of Brandify Summit 2016, brands can take away some valuable lessons in location-based marketing, specifically regarding the importance of customer-centricity and personalization for..

Tags: Beacon technology, Mobile, Artificial Intelligence

3 min read

Live from #BrandifyIt2016: Proximity Best Practices: A Brand Guide

By Mila Hose on Aug 26, 2016 12:07:44 PM

While beacon technology is still new, it is becoming widely adopted. There is a common misconception that beacons are simply used to send messages (push notifications) to customers when they enter a..

Tags: Geotargeting, Beacon technology, Mobile

3 min read

Beyond Beaconing, Consumers Want In-store Mapping from Retailers

By Natasha Khachatoorian on Aug 13, 2015 11:24:09 AM

For retailers, bridging the gap between online and offline is more possible now than in years past. Consumers are actively looking for ways to interact with brands, and location services are enabling..

Tags: Beacon technology, Google Maps

2 min read

Four Things to Consider for Successful Marketing Planning

By Brandify Team on Dec 23, 2014 3:36:00 AM

As we’re finishing our last minute gift shopping and prepping for the holiday weekend, at Where2GetIt we’ve been thinking about what makes for a successful holiday season for multilocation businesses..

Tags: Local Marketing, Brandify, Online Reviews, Beacon technology

2 min read

How Does Brandify Fit Into the Future of Digital Marketing?

By Brandify Team on Nov 7, 2014 2:07:00 AM

As we march on into another holiday season–the most profitable time of the year for retail–and a new calendar year, we at Where2GetIt have been considering what technological innovations and new..

Tags: Local Marketing, Brandify, Geotargeting, Retail, Beacon technology
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