Beacon technology Mobile

Boosting Your Holiday Marketing Strategy: Mobile Optimization

Mobile is becoming an incremental part of the shopping experience for many consumers. This year, 73% of customers plan to use their mobile devices for...

Beacon technology Mobile Artificial Intelligence

Three Key Takeaways from #BrandifyIt2016 : Day 2

With the close of Brandify Summit 2016, brands can take away some valuable lessons in location-based marketing, specifically regarding the importance ...

Geotargeting Beacon technology Mobile

Live from #BrandifyIt2016: Proximity Best Practices: A Brand Guide

While beacon technology is still new, it is becoming widely adopted. There is a common misconception that beacons are simply used to send messages (pu...

Beacon technology Google Maps

Beyond Beaconing, Consumers Want In-store Mapping from Retailers

For retailers, bridging the gap between online and offline is more possible now than in years past. Consumers are actively looking for ways to interac...

Local Marketing Brandify Online Reviews Beacon technology

Four Things to Consider for Successful Marketing Planning

As we’re finishing our last minute gift shopping and prepping for the holiday weekend, at Where2GetIt we’ve been thinking about what makes for a succe...

Local Marketing Brandify Geotargeting Retail Beacon technology

How Does Brandify Fit Into the Future of Digital Marketing?

As we march on into another holiday season–the most profitable time of the year for retail–and a new calendar year, we at Where2GetIt have been consid...

Local Marketing Retail iBeacon Beacon technology Apple

Retail Isn't Dead: Innovation Brings Attention Back to Brick-and-Mortar Business

An article was released this week in Street Fight announcing that Macy’s will be adding over 4,000 beacons to their stores across the country. They’ve...

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Beacon Technology Could Be Good News for Local Retail

Last week we discussed how the face of Local and Social Search may be changing as new apps and platforms are developed to create highly personalized s...