Brandify Blog

The Latest Local Search News, Trends, and Insights

3 min read

Boosting Your Holiday Marketing Strategy: Strategies For Bridging Online to Offline

By Mila Hose on Nov 4, 2016 10:57:47 AM

Today’s customers operate across many different channels, switching between devices and making split-second decisions based on relevant, timely and personal content. Previously, we have covered..

Tags: Local Advertising, Holiday Marketing, SEO

4 min read

Evaluating Google’s Impending Local Search Two Pack

By Jasmeet Babra on Jun 29, 2016 10:31:46 AM

 

In the ever-changing world of Google search, another update will force your brand to buckle down its local online presence even further. At SMX last week, Google’s Global Product Lead for Local..

Tags: Local Advertising, Google My Business, SEO

3 min read

Following the Breadcrumbs of Google’s Local Advertising Shakeup

By Amber Kazalbash on Apr 20, 2016 11:53:34 AM

Google may have laid out what it takes to improve local rankings organically, but for paid efforts, you have to follow the breadcrumbs that it is leaving for multi-location brands. Yesterday,..

Tags: Local Advertising

4 min read

Farewell, Right Rail Ads: How Google’s New SERP Helps Advertisers

By Amber Kazalbash on Feb 25, 2016 2:31:50 PM

By now, you’ve probably noticed the removal of adson Google’s right rail of search engine results pages (SERPs). What you may have not considered, however, is the opportunity this update provides..

Tags: Local Advertising

6 min read

The Top 5 Local Marketing Updates of 2015

By Andrea Ramirez on Dec 8, 2015 1:29:00 PM

As marketers we are constantly looking to the future to ensure we stay up to date with the latest trends, however how can we move forward if we don’t reflect on how well we adjusted with the..

Tags: Local Advertising, SEO

3 min read

How Digital Marketing Experts Can Use Google’s New API Integration

By Andrea Ramirez on Oct 15, 2015 1:50:18 PM

We know that since 50% of consumers who conduct mobile searches visit a store within a day, your current and future ad targeting strategies should cater to mobile searchers. But before you begin..

Tags: Local Advertising
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