Brandify Blog

The Latest Local Search News, Trends, and Insights

4 min read

Advertisements: The Good, The Bad and The Hyper-Local

By Andrea Ramirez on Aug 19, 2015 12:21:00 PM

Over the past few months, our Brand Battle  series has broken down the Six Pillars of Multi-Location Optimization, focusing on data quality, local SEO, online reviews, social engagement,..

Tags: Local Advertising

2 min read

How Reviews on Google can Enhance Your AdWords Campaigns

By Amber Kazalbash on Jul 16, 2015 1:19:05 PM

Earlier this month, we started to  see a trickle of brands slowly being able to display their star reviews on paid search. This time last year, Google had introduced a similar way for brands to..

Tags: Local Advertising

3 min read

What does the Facebook vs YouTube Video Ad Battle Mean for Local?

By Andrea Ramirez on Jun 24, 2015 10:44:00 AM

Earlier in the year we wrote a blog predicting 2015 to be the year of the video, and it seems we hit the nail on the head.  Facebook, a platform that understands the changing tides in consumer..

Tags: Local Advertising

3 min read

4 Mistakes You’re Making with Your Local Advertising

By Robert Djakovic on Jun 18, 2015 11:37:00 AM

According to Borrell Associates, an estimated48 billion dollars will be invested in local digital advertising in 2015. Brands across various verticals are recognizing that, although local..

Tags: Local Advertising

3 min read

3 Common Mistakes Franchise Brands Make Online

By Andrea Ramirez on Jun 11, 2015 12:30:00 PM

Since we'll be attending the Franchise Consumer Marketing Conference this month we decided to address 3 common pitfalls all franchises need to avoid to enhance their online discoverability. From..

Tags: Local Advertising

14 min read

What is Social Media Advertising?

By Amber Kazalbash on Mar 27, 2015 11:17:00 AM

This month has been focused on localizing advertising. From search to display, we’ve been breaking down how local advertising is essential to add in your marketing mix. This week, we’re finishing..

Tags: Local Advertising
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