Brandify Blog

The Latest Local Search News, Trends, and Insights

3 min read

Tackling The Challenge of Online to Offline Attribution

By Andrea Ramirez on Sep 29, 2015 12:54:00 PM

What is the first thing you do when you wake up? Chances are, you’re checking your phone for updates, talking to peers on social media or researching a product you were dreaming about. And without..

Tags: Local Advertising

4 min read

Advertisements: The Good, The Bad and The Hyper-Local

By Andrea Ramirez on Aug 19, 2015 12:21:00 PM

Over the past few months, our Brand Battle  series has broken down the Six Pillars of Multi-Location Optimization, focusing on data quality, local SEO, online reviews, social engagement,..

Tags: Local Advertising

2 min read

How Reviews on Google can Enhance Your AdWords Campaigns

By Amber Kazalbash on Jul 16, 2015 1:19:05 PM

Earlier this month, we started to  see a trickle of brands slowly being able to display their star reviews on paid search. This time last year, Google had introduced a similar way for brands to..

Tags: Local Advertising

3 min read

What does the Facebook vs YouTube Video Ad Battle Mean for Local?

By Andrea Ramirez on Jun 24, 2015 10:44:00 AM

Earlier in the year we wrote a blog predicting 2015 to be the year of the video, and it seems we hit the nail on the head.  Facebook, a platform that understands the changing tides in consumer..

Tags: Local Advertising

3 min read

4 Mistakes You’re Making with Your Local Advertising

By Robert Djakovic on Jun 18, 2015 11:37:00 AM

According to Borrell Associates, an estimated48 billion dollars will be invested in local digital advertising in 2015. Brands across various verticals are recognizing that, although local..

Tags: Local Advertising

3 min read

3 Common Mistakes Franchise Brands Make Online

By Andrea Ramirez on Jun 11, 2015 12:30:00 PM

Since we'll be attending the Franchise Consumer Marketing Conference this month we decided to address 3 common pitfalls all franchises need to avoid to enhance their online discoverability. From..

Tags: Local Advertising
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