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4 min read

Boosting Your Holiday Marketing Strategy: Localized Ad Campaigns

By Jasmeet Babra on Nov 11, 2016 11:23:19 AM

With the proliferation of mobile devices, there are more channels for consumers to find a business online than ever before, and with the holidays approaching, customers are already looking to find..

Tags: Local Advertising, Online-to-Offline Attribution

5 min read

5 Local Marketing Mistakes Healthcare Brands Should Avoid

By Jasmeet Babra on Aug 17, 2016 12:54:58 PM

The healthcare industry depends on accurate location data for successful business. Patients count on location data to find the nearest hospital or emergency room, research physicians, fill..

Tags: Analytics, SEO

4 min read

Evaluating Google’s Impending Local Search Two Pack

By Jasmeet Babra on Jun 29, 2016 10:31:46 AM

 

In the ever-changing world of Google search, another update will force your brand to buckle down its local online presence even further. At SMX last week, Google’s Global Product Lead for Local..

Tags: Local Advertising, Google My Business, SEO

Three Metrics to Evaluate Local Brand Relevance

By Jasmeet Babra on May 5, 2016 2:13:45 PM

The customer journey is fragmented, to say the least. With literally any online touchpoint serving as a possible driver of local traffic, it can be especially challenging for enterprises to..

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