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Local SEO Local Advertising

The Top 5 Local Marketing Updates of 2015

As marketers we are constantly looking to the future to ensure we stay up to date with the latest trends, however how can we move forward if we don’t ...

Mobile

Beacon Technology, Mobile Wallets and The Lack of User Adoption

In the trajectory of online to offline, retailers are increasingly exploring new ways to connect consumers to physical store locations and close the l...

Local SEO

Top 4 Practices to Ensure Your Locations Rank in Google’s Local Pack

“To be discovered, you must first be discoverable.” - Manish Patel The condensed Google Local Pack makes it both harder and crucial that your brand sh...

Local SEO Online Reviews

Why Every SEO Specialist Needs a Strategy to Manage Online Reviews

  90% of consumers say that their purchasing decisions are influenced by reading positive online reviews. If that number doesn’t light a fire in you t...

Local Advertising

How Digital Marketing Experts Can Use Google’s New API Integration

We know that since 50% of consumers who conduct mobile searches visit a store within a day, your current and future ad targeting strategies should cat...

Two Things Every Smart Digital Marketer Knows

  There are constant changes occurring within marketing departments today. And if you’re a digital marketer the changes are occurring daily. To help c...

Localization: the Solution to Mobile Ad Blocking

At the tail end of Q3, Apple released iOS9 and recieved the fastest OS adoption to date. Even faster was the adoption of a phenomenon that reflects so...

Local Advertising

Tackling The Challenge of Online to Offline Attribution

What is the first thing you do when you wake up? Chances are, you’re checking your phone for updates, talking to peers on social media or researching ...

Stitching Data Together Leads to Lifetime Customer Engagement

One recurring theme presented itself during Brandify Summit 2015 last week: the need for marketers to transform the way they utilize and interact with...

6 Reasons Why You Should “Outsource” Your Local Marketing Strategy

You’re the head of your national brand’s online marketing campaigns. From maintaining local listings to optimizing PPC campaigns, your team constantly...

Local Advertising

Advertisements: The Good, The Bad and The Hyper-Local

Over the past few months, our Brand Battle  series has broken down the Six Pillars of Multi-Location Optimization, focusing on data quality, local SEO...

Local SEO

Could Google's Local Pack Update Drive Searchers to Bing?

What’s the deal with Google? In one of our recent blog posts we made predictions on Google’s next move with Local, but no one would have predicted the...

Google Local SEO Claiming Locations

How the Google Maps Update Can Impact Your Brand’s Digital Reputation

  With the rapid growth of information made available online it’s crucial that all areas of your brand’s digital efforts are covered. Today’s techsavv...

Local Advertising

What does the Facebook vs YouTube Video Ad Battle Mean for Local?

Earlier in the year we wrote a blog predicting 2015 to be the year of the video, and it seems we hit the nail on the head.  Facebook, a platform that ...

Local SEO Local Pages

3 Ways Your Restaurant Can Win with Local Pages this Father's Day

Father’s Day (a $9.4 billion holiday) is right around the corner, which means consumers are searching for last minute deals and places to celebrate. S...

Local Advertising

3 Common Mistakes Franchise Brands Make Online

Since we'll be attending the Franchise Consumer Marketing Conference this month we decided to address 3 common pitfalls all franchises need to avoid t...

Does Your Brand have an Effective Local-Social Strategy?

Now that Social Media has become mainstream, many brand managers are wondering how to effectively integrate social media into their marketing mix. Soc...

Wearables

Are Wearables the Next Big Thing in Local Innovation?

Wearables are one less thing to hold, one less thing to reach for in your bag, and of course, one less thing to drop. There is no denying that the wea...

Online Reviews

Ask these 3 Questions to Enhance your Online Review Strategy

We know the importance online reviews have in building a brand’s reputation.  From listening in on consumer intel to tracking consumer satisfaction wi...

Online-to-Offline Attribution

Path to Purchase vs Customer Journey

The future of marketing begins with identifying the difference and correlation between the Path to Purchase and the Customer Journey. We’ve spent an e...

Brandify Update: New Local-Social CRM Feature for Facebook Child Pages

  Whether you are a franchisor with franchises across the country or a company with 10 locations; you must have an engaging, regularly updated Faceboo...

Local Marketing

3 Goals for Local Marketers To Achieve In The Next 24 Months

Image via Local Search Insider This past Wednesday Where2GetIt’s founder and CEO, Manish Patel, spoke on the Local Make it or Break: Next 24 Months pa...

Brandify Analytics Local SEO

Brandify Update: Monitor and Analyze the Traffic to your Local Pages

Google Analytics is one of the most powerful tools to monitor and analyze the traffic going to your brand’s website. And with our new Local Page Analy...

Mobile

4 Quick Last-Minute Fixes to Prepare For Mobilegeddon

Tomorrow Google’s new mobile friendly algorithm will be released, and websites that are not mobile responsive will see a significant drop in mobile se...

Brandify Local SEO Listing management

Brandify Update: Improved Google SEO Analytics to Beat Competition

We always see articles about the importance of ensuring your locations are claimed and optimized across review channels. Heck- we’ve even written a fe...

Stream Wars: Can the Meerkat-Periscope Battle Lift Your Marketing Strategy?

The stream wars are heating up between Meerkat and Periscope, and only one live stream mobile app will end up as the victor. But regardless of who end...

#SMX Scoop: Day 3 Recap

  We spent Day 3 of SMX West diving deep into Mobile SEO and Bing Ads, two areas that we believe are crucial to winning at Local. Check out our notes ...

Events

#SMX Scoop: Day 2 Recap

Not able to attend SMX West? We have you covered! For the next two days our Where2GetIt team is dedicated to deliver you the highlights of SMX with ou...

Business Listings Social Media Online-to-Offline Attribution

Navigating Through the Path to Purchase: Social Engagement and Reviews

As we’ve discussed in the two previous installments of our “Navigating Through The Path to Purchase” series, the path has become fragmented. Today’s d...

Facebook Brandify Social Media

Last Minute Guide to Dominate the Local-Social Field this Super Bowl

Enterprise brands: Get your head in the game! By now it is obviously too late to host a commercial for the Super Bowl, so how can your enterprise leve...

Local Marketing Mobile

5 Easy Tips to Incorporating Video Content in Your Marketing Mix

According to experts 2015 is gearing up to be the “Year of the Video.” Video content adds value to online search engines like Google and Bing making i...

How Online Reviews are Affecting the Consumer Decision Making Model

Reviews are playing a major role in the consumer decision making model. They provide information about your business for your customers while helping ...