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6 min read

The Top 5 Local Marketing Updates of 2015

By Andrea Ramirez on Dec 8, 2015 1:29:00 PM

As marketers we are constantly looking to the future to ensure we stay up to date with the latest trends, however how can we move forward if we don’t reflect on how well we adjusted with the..

Tags: Local Advertising, SEO

3 min read

Beacon Technology, Mobile Wallets and The Lack of User Adoption

By Andrea Ramirez on Dec 3, 2015 1:19:00 PM

In the trajectory of online to offline, retailers are increasingly exploring new ways to connect consumers to physical store locations and close the loop. With that being said, many have..

Tags: Mobile

2 min read

Top 4 Practices to Ensure Your Locations Rank in Google’s Local Pack

By Andrea Ramirez on Nov 18, 2015 1:25:00 PM

“To be discovered, you must first be discoverable.” - Manish Patel

The condensed Google Local Pack makes it both harder and crucial that your brand shows up within their list. If you were ranking..

Tags: SEO

3 min read

Why Every SEO Specialist Needs a Strategy to Manage Online Reviews

By Andrea Ramirez on Oct 20, 2015 12:43:00 PM

 
90% of consumers say that their purchasing decisions are influenced by reading positive online reviews. If that number doesn’t light a fire in you to create a strategy to monitor your..
Tags: Online Reviews, SEO

3 min read

How Digital Marketing Experts Can Use Google’s New API Integration

By Andrea Ramirez on Oct 15, 2015 1:50:18 PM

We know that since 50% of consumers who conduct mobile searches visit a store within a day, your current and future ad targeting strategies should cater to mobile searchers. But before you begin..

Tags: Local Advertising

Two Things Every Smart Digital Marketer Knows

By Andrea Ramirez on Oct 7, 2015 12:20:00 PM

 

There are constant changes occurring within marketing departments today. And if you’re a digital marketer the changes are occurring daily. To help cut through the clutter of the daily algorithm..

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