Brandify Blog

The Latest Local Search News, Trends, and Insights

2 min read

Season of Cheer: Website Redesign with Grandma’s House of Hope

By Mila Hose on Mar 30, 2017 12:46:59 PM

Completing our 2nd annual, Season of Cheer, Brandify is excited to work with Grandma’s House of Hope to help redesign the non-profit’s website. Based in Santa Ana, Grandma’s House of Hope strives..

Tags: Brandify, Online-to-Offline Attribution, Season of Cheer

4 min read

Boosting Your Holiday Marketing Strategy: Localized Ad Campaigns

By Jasmeet Babra on Nov 11, 2016 11:23:19 AM

With the proliferation of mobile devices, there are more channels for consumers to find a business online than ever before, and with the holidays approaching, customers are already looking to find..

Tags: Local Advertising, Online-to-Offline Attribution

4 min read

9 Location-Based Marketing Insights for Enterprises

By Mila Hose on Sep 1, 2016 1:03:00 PM

The second annual Brandify Summit connected industry leaders and top brands over data analysis and local insights. From using location data to understand audiences, to adopting a post-digital..

Tags: Local Marketing, Online-to-Offline Attribution

4 min read

Is Google Further Fragmenting the Path to Purchase?

By Edgar Estrada on Jun 1, 2015 11:36:00 AM

 

Last week, Google dominated social media and news with its Android developments from its I/O conference in San Francisco. These advancements with the Internet of Things have our team excited for..

Tags: Online-to-Offline Attribution

3 min read

Path to Purchase vs Customer Journey

By Andrea Ramirez on May 13, 2015 2:26:00 PM

The future of marketing begins with identifying the difference and correlation between the Path to Purchase and the Customer Journey. We’ve spent an entire blog series breaking down the basics..

Tags: Online-to-Offline Attribution

6 min read

Navigating Through the Path to Purchase: Social Engagement and Reviews

By Andrea Ramirez on Feb 26, 2015 12:40:00 PM

As we’ve discussed in the two previous installments of our “Navigating Through The Path to Purchase” series, the path has become fragmented. Today’s digital consumers’ have access to an array of..

Tags: Business Listings, Online-to-Offline Attribution, Social
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