Brandify Blog

The Latest Local Search News, Trends, and Insights

3 min read

3 Common Mistakes Franchise Brands Make Online

By Andrea Ramirez on Jun 11, 2015 12:30:00 PM

Since we'll be attending the Franchise Consumer Marketing Conference this month we decided to address 3 common pitfalls all franchises need to avoid to enhance their online discoverability. From..

Tags: Local Advertising

14 min read

What is Social Media Advertising?

By Amber Kazalbash on Mar 27, 2015 11:17:00 AM

This month has been focused on localizing advertising. From search to display, we’ve been breaking down how local advertising is essential to add in your marketing mix. This week, we’re finishing off..

Tags: Local Advertising

7 min read

Formula For a Loved Brand: Local + Loyal = Love

By Amber Kazalbash on Mar 24, 2015 11:33:00 AM

Tale as old as time: a brand has hundreds of locations, yet gets no love from major search engines. But there is one detail that is often overlooked in this story of unrequited love: the need for..

Tags: Local Advertising

7 min read

5 Brands that did Digital Marketing Right in 2014

By Brandify Team on Dec 31, 2014 3:36:00 AM

We have searched high and low, read numerous articles, and looked deeply into trending hashtags. With all of the information we gathered we have finally decided on 5 of our favorite digital marketing..

Tags: Local Marketing, Mobile, Local Advertising

1 min read

In Silicon Valley, the Time is Right For Local

By Brandscore on Mar 13, 2014 6:17:31 AM

For the first time, local listings are finally being taken seriously by Silicon Valley. Conventional wisdom had it that the local space was too scattered and specific to scale for the web. That..

Tags: Local Marketing, Google, Mobile, Local Advertising

2 min read

Patch Sold, EveryBlock Revived: The Future of Hyperlocal Remains a Mystery

By Brandify Team on Jan 24, 2014 7:07:30 AM

In the past two weeks we’ve seen two very interesting developments in the realm of hyperlocal news and media. First, on Wednesday January 15th, media giant AOL announced that it had sold the..

Tags: Local Marketing, Google, Local Advertising, SEO, Social
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