Brandify Blog

The Latest Local Search News, Trends, and Insights

1 min read

Webinar with Brandify and Foursquare Describes the New Local Listings Landscape

By Damian Rollison on Sep 6, 2019 1:13:19 PM

In a webinar on Thursday, September 5, I was joined by Elliot Danforth, head of listing data partnerships at Foursquare, to discuss the new landscape for local listings and evolving strategies for..

Tags: Foursquare, Local Listings, Webinars

0 min read

What Does It Mean to Practice Local SEO Ethically?

By Damian Rollison on Feb 13, 2017 11:32:06 AM

Today, most businesses receive an average of 24 calls per month from marketers trying to sell them something. With such a massive number of solicitations, it can be difficult to trust anyone who..

Tags: Local Marketing, Local Listings, SEO

3 min read

Why High-Quality Data Publishers Matter for Online Visibility

By Mila Hose on Jan 31, 2017 1:48:45 PM

As voice search and artificially intelligent machines take over in 2017, the need for data syndication becomes increasingly prominent. Brands use data to gather key insights about consumer..

Tags: Data Quality, Local Listings, Brandify 360 Network

4 min read

6 Fatal Customer Loyalty Mistakes and How to Avoid Them

By Mila Hose on Jan 17, 2017 12:09:43 PM

Losing customers can cost brands millions or even billions of dollars annually; conversely, gaining and retaining loyal customers can more than double this revenue, as well as broadcast brand..

Tags: Mobile, Voice Search, Local Listings

3 min read

Real-Time Location Management for an On-Demand Economy

By Mila Hose on Oct 26, 2016 11:27:43 AM

We live in an on-demand economy where digital technologies have raised customer expectations and empowered them to make purchasing decisions within moments. Mobile devices, in particular, have..

Tags: Data Quality, Local Pages, Local Listings

4 min read

Boosting Your Holiday Marketing Strategy: Local Listings Optimization

By Mila Hose on Oct 20, 2016 1:56:23 PM

The holiday countdown has finally begun, and local consumers everywhere are starting to make their lists and check them twice prior to shopping at nearby locations. Before the onslaught of holiday..

Tags: Local Listings, Holiday Marketing
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