Brandify Blog

The Latest Local Search News, Trends, and Insights

1 min read

NuMark Credit Union Builds Convenience and Trust with Local Campaign

By Damian Rollison on Sep 23, 2019 6:28:12 PM

NuMark Credit Union, a well established banking institution in the Chicago area with a 60-year history, is proud of its focus on helping customers achieve their financial dreams. NuMark wanted to..

Tags: Local Listings, Case Studies, Reputation

1 min read

Webinar with Brandify and Foursquare Describes the New Local Listings Landscape

By Damian Rollison on Sep 6, 2019 1:13:19 PM

In a webinar on Thursday, September 5, I was joined by Elliot Danforth, head of listing data partnerships at Foursquare, to discuss the new landscape for local listings and evolving strategies for..

Tags: Foursquare, Local Listings, Webinars

0 min read

What Does It Mean to Practice Local SEO Ethically?

By Damian Rollison on Feb 13, 2017 11:32:06 AM

Today, most businesses receive an average of 24 calls per month from marketers trying to sell them something. With such a massive number of solicitations, it can be difficult to trust anyone who..

Tags: Local Marketing, Local Listings, SEO

3 min read

Why High-Quality Data Publishers Matter for Online Visibility

By Mila Hose on Jan 31, 2017 1:48:45 PM

As voice search and artificially intelligent machines take over in 2017, the need for data syndication becomes increasingly prominent. Brands use data to gather key insights about consumer..

Tags: Data Quality, Local Listings, Brandify 360 Network

4 min read

6 Fatal Customer Loyalty Mistakes and How to Avoid Them

By Mila Hose on Jan 17, 2017 12:09:43 PM

Losing customers can cost brands millions or even billions of dollars annually; conversely, gaining and retaining loyal customers can more than double this revenue, as well as broadcast brand..

Tags: Mobile, Voice Search, Local Listings

3 min read

Real-Time Location Management for an On-Demand Economy

By Mila Hose on Oct 26, 2016 11:27:43 AM

We live in an on-demand economy where digital technologies have raised customer expectations and empowered them to make purchasing decisions within moments. Mobile devices, in particular, have..

Tags: Data Quality, Local Pages, Local Listings
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