Brandify Blog

The Latest Local Search News, Trends, and Insights

4 min read

How Snapchat is Capitalizing on the Local User Experience

By Mila Hose on Jul 7, 2016 1:17:15 PM

Location has always been a part of social media, but Snapchat is making local places a central feature of its platform in ways that other social sites have failed to do. With geofilters, live stories..

Tags: Social

6 min read

Navigating Through the Path to Purchase: Social Engagement and Reviews

By Andrea Ramirez on Feb 26, 2015 12:40:00 PM

As we’ve discussed in the two previous installments of our “Navigating Through The Path to Purchase” series, the path has become fragmented. Today’s digital consumers’ have access to an array of..

Tags: Business Listings, Online-to-Offline Attribution, Social

8 min read

Episode 4: Analyzing your Local-Social-Mobile Campaigns

By W2GI Team on Feb 13, 2015 9:53:57 AM

Do you ever wonder how effective your marketing campaigns are across all locations?

Tags: Brandify, Mobile, Local, Podcasts, Review Monitor, Blog, review management, Social, brandscore

5 min read

Last Minute Guide to Dominate the Local-Social Field this Super Bowl

By Andrea Ramirez on Jan 30, 2015 4:31:00 PM

Enterprise brands: Get your head in the game!

By now it is obviously too late to host a commercial for the Super Bowl, so how can your enterprise level brand create buzz around the Superbowl game to..

Tags: Facebook, Brandify, Social

2 min read

Part 1: Data Quality & Digital Marketing–The Good (Data) & The Bad (Data)

By Brandify Team on Nov 14, 2014 12:36:16 AM

Data has been a hot topic of conversation in the business and tech industries for several years now. Data is no longer just a term used by your IT team: In 2012, IMB’s Geoff Nunberg made the case..

Tags: Data Quality, Local Marketing, Brandify, Analytics, Multi-location Business, Social

4 min read

(Part Four) Technology & Human Insight: Let's Take A Look

By Brandify Team on Oct 16, 2014 3:47:00 AM

For the past few weeks we have taken a look at how businesses can best interact with their customer base through social engagement, and how the technology of Brandify helps brands monitor how well..

Tags: Facebook, Brandify, Social
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