Brandify Blog

The Latest Local Search News, Trends, and Insights

6 min read

Navigating Through the Path to Purchase: Social Engagement and Reviews

By Andrea Ramirez on Feb 26, 2015 12:40:00 PM

As we’ve discussed in the two previous installments of our “Navigating Through The Path to Purchase” series, the path has become fragmented. Today’s digital consumers’ have access to an array of..

Tags: Business Listings, Online-to-Offline Attribution, Social

2 min read

(Part 2) Data Quality & Digital Marketing: Is Your Data Marketing-Ready?

By Brandify Team on Nov 21, 2014 2:53:00 AM

Just yesterday Forbes Insights released a study on data driven insights and marketing, with a focus on Big Data and how to best utilize it. We spied parallels in their findings with our last blog..

Tags: Data Quality, Local Marketing, Business Listings, Brandify, Analytics

1 min read

Introducing Four-Part Webinar Series: Part One

By Brandify Team on Aug 7, 2014 1:35:39 AM

Earlier this year Where 2 Get It announced the acquisition of Brandify, which specializes in analytics and helps maximize businesses’ digital marketing plans. Starting next week we’re excited to..

Tags: Data Quality, Business Listings, Brandify, Events, SEO

4 min read

(Part Two) Where 2 Get It Presents Brandify 360—Brand Score & Local Listings

By Brandify Team on May 14, 2014 1:07:08 PM

Last week, in conjunction with our involvement at BIA/Kelsey’s #LEADINGINLOCAL, we announced our acquisition of Brandify—an industry leading platform that evaluates and provides specific..

Tags: Data Quality, Local Marketing, Business Listings, Brandify

4 min read

Three Examples of the Importance of Data Quality in Local Search

By The Where 2 Get It Team on Apr 29, 2014 4:54:36 AM

Last week on the Local Marketing Blog we highlighted three factors that contribute to a strong online brand identity. The first factor on that list was Accurate Data, and this week we take a deeper..

Tags: Data Quality, Local Marketing, Business Listings, Claiming Locations

4 min read

Three Factors that Contribute to a Strong Online Brand Identity

By The Where 2 Get It Team on Apr 24, 2014 4:09:51 AM

In this post we take a look at three high-level factors that contribute to building a strong digital brand identity: accurate data, consistent messaging and being human!

Tags: Local Marketing, Business Listings, Claiming Locations, SEO

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