Brandify Blog

The Latest Local Search News, Trends, and Insights

5 min read

Facebook Insights for Location-Based Marketers

By Mila Hose on Feb 23, 2017 12:13:36 PM

Facebook has always been a critical component of maintaining a strong online presence and engaging with users on their preferred platforms. Facebook locations enable enterprise brands to claim..

Tags: Local Marketing, Facebook, Analytics

4 min read

Google My Business API V3.2 Offers Historical Insights

By Mila Hose on Jan 12, 2017 11:52:21 AM

Recently, Brandify predicted that Local would be an even greater focus for Google in 2017, and now, just two short weeks into the new year, Google has released its quarterly update of the Google..

Tags: Local Marketing, Analytics, Google My Business

3 min read

Live from #BrandifyIt2016: Understanding Audiences Using Location Data

By Mila Hose on Aug 25, 2016 4:21:19 PM

Location data is extremely valuable when it comes to understanding local customers and creating strategies for engaging them and providing relevant, valuable advertisements to draw them in...

Tags: Analytics, Location Intelligence, Mobile

5 min read

5 Local Marketing Mistakes Healthcare Brands Should Avoid

By Jasmeet Babra on Aug 17, 2016 12:54:58 PM

The healthcare industry depends on accurate location data for successful business. Patients count on location data to find the nearest hospital or emergency room, research physicians, fill..

Tags: Analytics, SEO

2 min read

Brandify Update: Monitor and Analyze the Traffic to your Local Pages

By Andrea Ramirez on Apr 22, 2015 11:46:00 AM

Google Analytics is one of the most powerful tools to monitor and analyze the traffic going to your brand’s website. And with our new Local Page Analytics feature on Brandify, we go one step..

Tags: Brandify, Analytics, SEO

10 min read

Navigating Through the Path to Purchase : Data Quality & Local SEO

By Amber Kazalbash on Feb 13, 2015 9:38:00 AM

Consumers expect to find all of the answers they’re looking for online, including information on your brand’s nearest store locations. When consumers are searching for your brand, chances are they..

Tags: Brandify, Analytics, Geotargeting, Claiming Locations, Online-to-Offline Attribution
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