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Google Analytics

Brandify Data Shows Major Spike in Google Search Counts

A few weeks ago, Google added the following notice to the help documentation for GMB Insights: “We’ve recently expanded our approach to how we capture...

Facebook Analytics Local Marketing

Facebook Insights for Location-Based Marketers

Facebook has always been a critical component of maintaining a strong online presence and engaging with users on their preferred platforms. Facebook l...

Google My Business Local Marketing Analytics

Google My Business API V3.2 Offers Historical Insights

Recently, Brandify predicted that Local would be an even greater focus for Google in 2017, and now, just two short weeks into the new year, Google has...

Location Intelligence Mobile Analytics

Live from #BrandifyIt2016: Understanding Audiences Using Location Data

Location data is extremely valuable when it comes to understanding local customers and creating strategies for engaging them and providing relevant, v...

Local SEO Analytics

5 Local Marketing Mistakes Healthcare Brands Should Avoid

The healthcare industry depends on accurate location data for successful business. Patients count on location data to find the nearest hospital or eme...

Brandify Analytics Local SEO

Brandify Update: Monitor and Analyze the Traffic to your Local Pages

Google Analytics is one of the most powerful tools to monitor and analyze the traffic going to your brand’s website. And with our new Local Page Analy...

Geotargeting Claiming Locations Analytics Brandify Online-to-Offline Attribution

Navigating Through the Path to Purchase : Data Quality & Local SEO

Consumers expect to find all of the answers they’re looking for online, including information on your brand’s nearest store locations. When consumers ...

Data Quality Business Listings Brandify Analytics Local Marketing

(Part 2) Data Quality & Digital Marketing: Is Your Data Marketing-Ready?

Just yesterday Forbes Insights released a study on data driven insights and marketing, with a focus on Big Data and how to best utilize it. We spied p...

Data Quality Brandify Multi-location Business Social Media Analytics Local Marketing

Part 1: Data Quality & Digital Marketing–The Good (Data) & The Bad (Data)

Data has been a hot topic of conversation in the business and tech industries for several years now. Data is no longer just a term used by your IT tea...

Data Quality Foursquare Facebook Google Analytics News & Events Social Media Local SEO Local Marketing Local Pages

How Far Can We Take Social and Local Search?

It is being reported that Apple quietly purchased Spotsetter this week. Spotsetter, a “social search engine” app co-founded by Google Maps engineer St...