Brandify Blog

The Latest Local Search News, Trends, and Insights

1 min read

The New Proximity: A Second Phase in Mobile Brings Here and Now to Life

By Damian Rollison on Jul 26, 2016 11:53:33 AM

While it is important for marketers to stay focused on a consistent and coherent strategy, one based on principles and tools that won’t be shaken with each new fleeting technology, some fads can..

Tags: Local Marketing, Mobile

1 min read

Expert Predictions for Local Marketing in 2016

By Brandify Team on Jan 4, 2016 2:14:00 PM

If there's one thing we know for certain, it's that the local marketing industry is constantly changing and evolving. In 2016, we can expect these changes developments to accelerate further into..

Tags: Local Marketing

1 min read

Why Location Management Matters in the Age of Mobile and Social

By Damian Rollison on Dec 10, 2015 8:40:49 AM

Location management isn't a term you normally hear when you think of optimizing and boosting your local properties. Back in the haydays of digital presence optimization, the goal for many..

Tags: Local Marketing

3 min read

3 Steps for Retailers to Employ a Situational Marketing Strategy

By Amber Kazalbash on Oct 21, 2015 12:18:01 PM

Image via Tech Crunch

With the holiday season just around the bend, it’s more important than ever that your brand is as nimble, agile and ready to serve customers as possible. In fact, the NRF ..

Tags: Local Marketing

3 min read

How to Get Your Brand in Winning Shape for the Holiday Season

By Amber Kazalbash on Oct 13, 2015 12:47:00 PM

Marketing is like a marathon. If you don’t pace yourself, you might just not make the finish line. Around the holidays, retailers list out strategies to make the current year, better, more..

Tags: Local Marketing

3 min read

3 Goals for Local Marketers To Achieve In The Next 24 Months

By Andrea Ramirez on Apr 24, 2015 10:08:00 AM

Image via Local Search Insider

This past Wednesday Where2GetIt’s founder and CEO, Manish Patel, spoke on the Local Make it or Break: Next 24 Months panel at #LSA15. Moderator Greg Sterling asked..

Tags: Local Marketing
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