Brandify Blog

The Latest Local Search News, Trends, and Insights

4 min read

2017 Predictions and Prep: How AI Will Transform Local Commerce

By Mila Hose on Dec 19, 2016 12:02:06 PM

With the arrival of Microsoft’s Project Evo debuting to rival the likes of Google Home, Amazon Echo and IBM Watson last week, it is evident that 2017 will hold a continued focus on voice search and..

Tags: Local Marketing, Voice Search, Artificial Intelligence

3 min read

Improving Customer Experience Through Local Innovation

By Mila Hose on Dec 15, 2016 12:51:53 PM

Technology is rapidly changing every day, and brands must evolve at the same pace to satisfy the needs of consumers who continue to adopt it. The proliferation of mobile devices and the continuously..

Tags: Local Marketing, Artificial Intelligence, Brandify Labs

1 min read

Brand Battles in Depth: Looking at Starbucks vs. Dunkin’ Donuts

By Damian Rollison on Oct 24, 2016 9:40:41 AM

In the most recent Brand Battle published by Street Fight, Brandify pitted two national brands against each other to measure the effectiveness of their online presence. In this Brand Battle analysis,..

Tags: Local Marketing, SEO

4 min read

9 Location-Based Marketing Insights for Enterprises

By Mila Hose on Sep 1, 2016 1:03:00 PM

The second annual Brandify Summit connected industry leaders and top brands over data analysis and local insights. From using location data to understand audiences, to adopting a post-digital mindset..

Tags: Local Marketing, Online-to-Offline Attribution

3 min read

Live from #BrandifyIt2016: Local in the Post-Digital World

By Mila Hose on Aug 26, 2016 9:51:58 AM

Digital technology infiltrates every aspect of our daily lives; we use it as customers, professionals and as general human beings. We now live in a post-digital world where customers expect..

Tags: Local Marketing, SEO

2 min read

Live from #BrandifyIt2016: Hacking Marketing: Marketing Management in a Software World

By Mila Hose on Aug 25, 2016 11:37:28 AM

As the world becomes more technical and everything is digitalized, marketing and software are invariably entangled and marketing management necessarily includes software management. Today, part of..

Tags: Local Marketing
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