If there's one thing we know for certain, it's that the local marketing industry is constantly changing and evolving. In 2016, we can expect these changes developments to accelerate further into ways that marketers can truly learn and provide their customers with value.
This week on the Local Search Insider, key local marketing industry experts gave their top predictions answering the question What will 2016 hold for location-based marketing, advertising and commerce?
Our CEO Manish Patel broke his response down into three main predictions:
- The rise of the Chief Location Officer (CLO)
- Closing the loop of online to offline through attribution
- Market consolidation
Between these three points, the vast amounts of user data, information and technological capabilities are seemingly infinite. In 2016, we can expect to brands to utilize the habits of constantly mobile customers paint a clear picture of the customer journey, anticipate customer needs, and use location to generate user loyalty---from search to purchase.
Do you have any questions or predictions regarding the next phase of local marketing in 2016? Get more expert insights via Twitter by using the #AskManish and subscribe to our blog to stay in the know!
This week on the Local Search Insider
This week on the Local Search Insider
