Brandify Blog

The Latest Local Search News, Trends, and Insights

0 min read

What Does It Mean to Practice Local SEO Ethically?

By Damian Rollison on Feb 13, 2017 11:32:06 AM

Today, most businesses receive an average of 24 calls per month from marketers trying to sell them something. With such a massive number of solicitations, it can be difficult to trust anyone who..

Tags: Local Marketing, Local Listings, SEO

4 min read

Three Things Local Marketers Can Learn from Google’s Real-Time Updates

By Mila Hose on Feb 3, 2017 11:57:42 AM

Recently, Google released an update to its “Popular Times” feature, providing real-time updates for a location’s busiest times of day, allowing users to find out how crowded a local businesses is..

Tags: Data Quality, Local Marketing, Mobile

4 min read

5 Steps to Successful Reputation Management

By Mila Hose on Jan 24, 2017 2:14:35 PM

Reviews play a big role in the purchase decisions of today’s consumers. Over 70% of consumers ages 25-34 seek out reviews before making a decision to purchase, and almost 90% of consumers say they..

Tags: Local Marketing, Online Reviews, Reviews

3 min read

Google Prioritizes Local-Mobile Search with Local Ad Pack

By Mila Hose on Jan 19, 2017 12:08:14 PM

Recent discoveries suggests that Google is experimenting with local inventory ad placement above the local 3-pack. These ads mirror the Local Pack in format and structure, with two ad listings..

Tags: Local Marketing, Mobile, SEO

4 min read

Google My Business API V3.2 Offers Historical Insights

By Mila Hose on Jan 12, 2017 11:52:21 AM

Recently, Brandify predicted that Local would be an even greater focus for Google in 2017, and now, just two short weeks into the new year, Google has released its quarterly update of the Google..

Tags: Local Marketing, Analytics, Google My Business

4 min read

The 5 Biggest Google Local Search Updates of 2016

By Mila Hose on Dec 28, 2016 11:05:16 AM

As a whole, 2016 was a year full of changes to Google’s ranking algorithm and its local search results. From quarterly Google My Business updates, to mobile-first indexing, Google has been..

Tags: Local Marketing, Google, SEO
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