Brandify Blog

The Latest Local Search News, Trends, and Insights

4 min read

6 Fatal Customer Loyalty Mistakes and How to Avoid Them

By Mila Hose on Jan 17, 2017 12:09:43 PM

Losing customers can cost brands millions or even billions of dollars annually; conversely, gaining and retaining loyal customers can more than double this revenue, as well as broadcast brand..

Tags: Mobile, Voice Search, Local Listings

3 min read

Real-Time Location Management for an On-Demand Economy

By Mila Hose on Oct 26, 2016 11:27:43 AM

We live in an on-demand economy where digital technologies have raised customer expectations and empowered them to make purchasing decisions within moments. Mobile devices, in particular, have..

Tags: Data Quality, Local Pages, Local Listings

4 min read

Boosting Your Holiday Marketing Strategy: Local Listings Optimization

By Mila Hose on Oct 20, 2016 1:56:23 PM

The holiday countdown has finally begun, and local consumers everywhere are starting to make their lists and check them twice prior to shopping at nearby locations. Before the onslaught of holiday..

Tags: Local Listings, Holiday Marketing

4 min read

5 Ways Google’s Possum Algorithm Focuses on the Local User Experience

By Mila Hose on Sep 29, 2016 12:29:28 PM

Google’s recent algorithm update, referred to as “Possum” by local SEO experts, has had many marketers wondering why they suddenly lost their local search rankings. However, as Joy Hawkins reported,..

Tags: Google, Local Listings, SEO

4 min read

4 Ways to Boost Brand Presence Using Facebook Locations

By Mila Hose on Sep 21, 2016 12:02:33 PM

Corporate pages (previously, “parent pages”) are easy to manage and allow you to automate Facebook posts, but they should not be the only thing your brand is doing to engage users. Facebook location..

Tags: Facebook, Local Pages, Local Listings

4 min read

Where 2 Get It’s Marketing Glossary Series: Local SEO

By The Where 2 Get It Team on Apr 17, 2014 12:27:36 PM

In the second instalment of the Where 2 Get It Marketing Glossary Series we are taking a look at Local SEO. While we write about local search quite a bit on our local marketing blog (see our 5 Tips..

Tags: Google, Mobile, Local Listings, SEO, Glossary Series, Search, business claiming, Featured, Guidebook
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