Brandify Blog

In a webinar on Thursday, September 5, I was joined by Elliot Danforth, head of listing data partnerships at Foursquare, to discuss the new landscape for local listings and evolving strategies for..

Today, most businesses receive an average of 24 calls per month from marketers trying to sell them something. With such a massive number of solicitations, it can be difficult to trust anyone who..

As voice search and artificially intelligent machines take over in 2017, the need for data syndication becomes increasingly prominent. Brands use data to gather key insights about consumer..

Losing customers can cost brands millions or even billions of dollars annually; conversely, gaining and retaining loyal customers can more than double this revenue, as well as broadcast brand..

We live in an on-demand economy where digital technologies have raised customer expectations and empowered them to make purchasing decisions within moments. Mobile devices, in particular, have..

The holiday countdown has finally begun, and local consumers everywhere are starting to make their lists and check them twice prior to shopping at nearby locations. Before the onslaught of holiday..