Brandify Blog

The Latest Local Search News, Trends, and Insights

1 min read

Hacking a Technology Stack for Local Presence Management

By Mila Hose on Apr 11, 2017 1:45:44 PM

The idea that data should be at the core of all marketing strategies is not new, but for those who depend on in-store attribution for profitability, data plays a unique role in bridging the online to..

Tags: Local Marketing, Brandify, Location Intelligence

3 min read

How Location Data is Driving the Snapchat + Foursquare Deal

By Mila Hose on Nov 17, 2016 12:08:41 PM

In an effort to give marketers more data-driven ads, Snapchat has entered into a deal with Foursquare to give more precision to its location-based geofilters. Snapchat advertisers will now be able..
Tags: Foursquare, Location Intelligence, Social

3 min read

Live from #BrandifyIt2016: Understanding Audiences Using Location Data

By Mila Hose on Aug 25, 2016 4:21:19 PM

Location data is extremely valuable when it comes to understanding local customers and creating strategies for engaging them and providing relevant, valuable advertisements to draw them in. Mobility..

Tags: Analytics, Location Intelligence, Mobile

2 min read

Where 2 Get It to Attend Location Intelligence Summit 2014

By Brandify Team on May 16, 2014 12:21:27 PM

There is a vast kingdom of data out there, and fortunately it is readily available for both brands and consumers to obtain. In fact, it has never been much of an issue for marketers to acquire this..

Tags: News & Events, Location Intelligence

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