Brandify Blog

The Latest Local Search News, Trends, and Insights

2 min read

(Part 2) Data Quality & Digital Marketing: Is Your Data Marketing-Ready?

By Brandify Team on Nov 21, 2014 2:53:00 AM

Just yesterday Forbes Insights released a study on data driven insights and marketing, with a focus on Big Data and how to best utilize it. We spied parallels in their findings with our last blog..

Tags: Data Quality, Local Marketing, Business Listings, Brandify, Analytics

2 min read

Part 1: Data Quality & Digital Marketing–The Good (Data) & The Bad (Data)

By Brandify Team on Nov 14, 2014 12:36:16 AM

Data has been a hot topic of conversation in the business and tech industries for several years now. Data is no longer just a term used by your IT team: In 2012, IMB’s Geoff Nunberg made the case..

Tags: Data Quality, Local Marketing, Brandify, Analytics, Multi-location Business, Social

2 min read

How Far Can We Take Social and Local Search?

By Brandify Team on Jun 11, 2014 7:29:43 AM

It is being reported that Apple quietly purchased Spotsetter this week. Spotsetter, a “social search engine” app co-founded by Google Maps engineer Stephen Tse and Johnny Lee pulls user data from..

Tags: Data Quality, Local Marketing, Foursquare, Facebook, Google, Analytics, News & Events, Local Pages, SEO, Social

3 min read

What the Klout Acquisition Means for the Future of Content Marketing

By Brandify Team on Feb 13, 2014 5:26:54 AM

It’s safe to say that much of the tech world was surprised yesterday by the announcement that social influence scoring company Klout would be acquired by the social customer service company Lithium..

Tags: Local Marketing, Analytics, Mobile, SEO, Social

3 min read

Growth Hacker or Seasoned Online Marketing Professional? Join the Debate!

By Brandify Team on Jan 10, 2014 4:10:14 AM

There’s a debate going on in the digital marketing community. It feels like it’s been brewing for a while and, upon entering the new year, it may have finally boiled over. As with any debate,..

Tags: Local Marketing, Analytics, Social
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