on April 21, 2017 Local Marketing

The Usability Gap: Designing the Right Products for SMBs

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Creating a perfect location marketing strategy is not one size fits all when it comes to the 28 million small businesses in the United States.The vast local marketing ecosystem is fragmented and complex, leaving many SMB's feeling a false sense of security when approaching their limited "self-serve" local marketing efforts. By helping SMB's discover and understand their consumer activity, it increases store visits and top-line revenue. 
 
Approaching strategies with "The Hook" model captures a triggering system that provides a consumer solution for SMB's.  The four step process highlights the procedure behind curating a consolidated functionality that reduces the sense of fragmentation while still offering a comprehensive solution to local SEO.
 
Brandify's VP of Product, Damian Rollison guides us through "The Hook" and how to approach the class of ordinary users. 


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Damian Rollison

Damian Rollison is VP of Product.