Google and many other big platforms are at a time when they are faced with deceiving information inundating the online world. It presents a question, that if everyone believes something, should that be accepted as the rule? Google’s algorithm with its 200+ ranking factors, are designed to provide the most accurate and logical information. Google has been trying to provide the “one true, single answer” when it comes to what is shown in the SERP, or search engine results page.
Yet, the issue lies within who owns which facts when comes to high publicity due to the internet being an open, unrestricted place. What Google must do now, is tighten the screws on its information funnel to better guide the most factual search result to be displayed, but how
Brandify’s VP of Product, Damien Rollison walks through his pragmatic philosophy for approaching Google and the truth.