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3 min read

How Brands Can Use Voice Search to Win Local

By Amber Kazalbash on Jul 6, 2017 10:43:32 AM

In today’s world, vocal is local. In fact, Mary Meeker confirmed at last month’s Code Conference that with so many users on the go, voice is now beginning to replace typing online search queries...
Tags: Voice Search

2 min read

Snapchat Seizes Local-Social with Snap Map

By Amber Kazalbash on Jun 22, 2017 10:52:48 AM

The newly public Snap, Inc. has just released another update that shows how the app continues to drive relevance and personalization for users through location. Dubbed as the "Snap Map," Snapchat..
Tags: Snapchat

3 min read

Google My Business Releases Version 3 of its API

By Amber Kazalbash on May 6, 2016 11:53:48 AM

Six months after the release of version 2, Google has released another exciting update to the Google My Business (GMB) API. This update includes several new features that will enable enterprises..

Tags: Google My Business

3 min read

Following the Breadcrumbs of Google’s Local Advertising Shakeup

By Amber Kazalbash on Apr 20, 2016 11:53:34 AM

Google may have laid out what it takes to improve local rankings organically, but for paid efforts, you have to follow the breadcrumbs that it is leaving for multi-location brands. Yesterday,..

Tags: Local Advertising

Google is Experiencing a Local Listings Bug

By Amber Kazalbash on Apr 1, 2016 1:03:33 PM

Marketers, this isn’t an April fools prank: Brands actively working to retain accurate location data on Google My Business are undergoing a major technical glitch across the Google listings and..


5 Experts Weigh in on Apple’s Spotlight Search Integration of Google Maps

By Amber Kazalbash on Mar 31, 2016 1:39:03 PM

Image via Search Engine Land

The mobile ecosystem is constantly becoming more interconnected and integrated into the every-day life of customers. ComScore reports that mobile consumes 2 out of..

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