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Data, User Experience and the Promise of Mobile Attribution

By Amber Kazalbash on Mar 10, 2016 2:06:00 PM

The main priority for top search engines, social networks and review sites today is staying on top of consumer habits. Brand marketers and their partnering solutions providers have an..

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4 min read

Farewell, Right Rail Ads: How Google’s New SERP Helps Advertisers

By Amber Kazalbash on Feb 25, 2016 2:31:50 PM

By now, you’ve probably noticed the removal of adson Google’s right rail of search engine results pages (SERPs). What you may have not considered, however, is the opportunity this update provides..

Tags: Local Advertising

Etail West 2016: How Personalized Marketing Keeps Brands Agile

By Amber Kazalbash on Feb 24, 2016 12:46:00 PM

In a world where consumers are seeking to develop two-way conversations with brands and Localgeddon is a daily battle, the stakes are high for enterprise marketers looking to make an omnichannel,..

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3 min read

How the Google My Business API Fits into a Location Management Strategy

By Amber Kazalbash on Feb 18, 2016 2:28:41 PM

As of December of 2015, enterprises have the opportunity to provide data to local searchers more seamlessly through the Google My Business (GMB) API. Mike Blumenthal noted that this release has..

Tags: Google My Business

How A Seamless Omni-Channel Experience Creates Local Marketing Success

By Amber Kazalbash on Feb 11, 2016 1:05:24 PM

Mobile is no longer the “future” of customer behavior---it is customer behavior. The wealth of interaction between users and their smart devices has given brands data to develop a deeper..

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3 min read

Marketers Can Use Bing to Enhance the Connected Customer’s Journey

By Amber Kazalbash on Feb 4, 2016 2:05:00 PM

 

It’s no secret that Google has taken consumer interest on search for years on end. With over 60% of search share, “Googling” has even been incorporated into default colloquial speakreferring to..

Tags: Data Quality
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