The Latest Local Search News, Trends, and Insights
By Amber Kazalbash on Mar 10, 2016 2:06:00 PM
The main priority for top search engines, social networks and review sites today is staying on top of consumer habits. Brand marketers and their partnering solutions providers have an..
4 min read
By Amber Kazalbash on Feb 25, 2016 2:31:50 PM
By now, you’ve probably noticed the removal of adson Google’s right rail of search engine results pages (SERPs). What you may have not considered, however, is the opportunity this update provides..
By Amber Kazalbash on Feb 24, 2016 12:46:00 PM
In a world where consumers are seeking to develop two-way conversations with brands and Localgeddon is a daily battle, the stakes are high for enterprise marketers looking to make an omnichannel,..
3 min read
By Amber Kazalbash on Feb 18, 2016 2:28:41 PM
As of December of 2015, enterprises have the opportunity to provide data to local searchers more seamlessly through the Google My Business (GMB) API. Mike Blumenthal noted that this release has..
By Amber Kazalbash on Feb 11, 2016 1:05:24 PM
Mobile is no longer the “future” of customer behavior---it is customer behavior. The wealth of interaction between users and their smart devices has given brands data to develop a deeper..
3 min read
By Amber Kazalbash on Feb 4, 2016 2:05:00 PM
It’s no secret that Google has taken consumer interest on search for years on end. With over 60% of search share, “Googling” has even been incorporated into default colloquial speak—referring to..