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4 min read

Google Maps vs Apple Maps: Is Your Brand Providing Valuable Local Data?

By Amber Kazalbash on Jan 21, 2016 9:00:00 AM

One of the most consistent digital marketing trends today is the growth of large search engines and mobile providers finding ways to garner the attention and loyalty of connected customers. With..

Tags: Apple, Google Maps

3 min read

What does the New Google Plus Rollout Mean for Your Brand?

By Amber Kazalbash on Dec 1, 2015 12:29:30 PM

Google Plus is not dead after all. Marketers were taken aback when Google rolled out a more refreshed and simplified version Google Plus late last month. Now that the dust has settled on the..

Tags: Google Maps

3 min read

The Google Maps Update Could Make or Break Your Brand’s Perception

By Amber Kazalbash on Nov 11, 2015 12:33:00 PM

One pain point that mobile consumers often face is the failure of mapping apps to guide them when they have bad or no internet connection. While in this micro moment of reaching a destination with..

Tags: Google Maps

4 min read

4 Questions Brand Marketers Ask About Monitoring Online Reviews

By Amber Kazalbash on Nov 3, 2015 12:12:00 PM

Image via Search Engine Land

We love being involved in the local marketing community because of all the tactical insights we gain from industry leaders and give to brand managers. This past week,..

Tags: Online Reviews

3 min read

How Local SEO Experts can Use Twitter’s New Tools in Their Marketing Mix

By Amber Kazalbash on Oct 29, 2015 11:12:00 AM

The evolving landscape of social media serves as a magnifying glass for marketers to observe and react to ongoing trends in consumer behavior. With that being said, it’s no surprise  the newest..

Tags: SEO

3 min read

Why Every CMO Should Invest In Local Digital Marketing

By Amber Kazalbash on Oct 28, 2015 12:27:00 PM

Every CMO, regardless of their industry, wants to boost brand presence on search engines. But when a brand has over 100 locations, accurately representing these locations with the correct data..
Tags: SEO
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